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Thoughts on the new F1 logo
>>
>>326672
No ice.
>>
alright. it's modern, simple, will probably look very good on everything they slap it on. plus, still a 1 in there like the old one had
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>>326674
It's also a 1 if you turn it on it's side
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>>326675
yeah that's what I meant
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>>326672
I like it quite a bit, although I'm not so sure about the type that they chose to use
>>
>>326672
no
>>
It looks like a logo I made for a client a few months ago and I won't enjoy the comparisons.
>>
>>326672
Fixing what isn't broken. Did they want to make it look more modern? Well this also looks like 2000s so they didn't change much.
Also, why is it so wide? The 'F' looks too long, and the '1' looks like 'I'. They had 2 symbols, both of them have problems.
Otherwise it's aesthetically pleasing. The shape is the best thing about it, reminds both of racing tracks and spoilers (I guess?). But it's still confusing and definitely not reaching for the stars, not instantly memorable like the last one and not iconic.
>>
>>326672
I don't think it looks any better than the old one, but also not any worse. I imagine this logo is also going to be much easier to fit in, and much better looking for branding products/advertising. The old one was awesome, but had a lot going on and didn't fit in with any design, it was pretty much it's own style before, but now it will look good on anything imo

>>326682
>reminds both of racing tracks
As a track junkie I also like that. Although I didn't think of that at first glance.
>>
>>326672
Well it looks modern and shit but its also kind of
bland if you ask me
>>
How will it go fast without the speed lines?
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How much did they pay for all this?
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lol at the fucking line one is that the Cingular wireless one also?
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Paid millions for this!
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>>326672
what is F1
judging from the logo it's probably a racecar or shipping company, if it's neither of those they failed to come up with an appropriate logo
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F1 is for old rich white guys how are they going to read the signs?
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>>326754
stop being a nigger
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>>326755
Stop doing this type of "ART"
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>>326752
This has the aesthetics of a scammy flash game website from the 2000s
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>>326672
>>326752
Too Japanese.
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>>326749
>>326751

What book? Is there more?
>>
>>326749
>>326751
This is what I do too, make a few genuine concepts and then a ton of garbage ones quickly, so the client thinks they have options.
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>>326764
dis the last
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>>326764
search for WIEDEN + KENNEDY formula 1
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Logo design is a meme now. Smh.

Somebody get me the marketing team of these companies, they're bloody brilliant. What black magic are they using to sell such horrible logos to high profile clients? Patreon, and now this.
>>
>>326771
t. jealous
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should I continue with this
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>>326798
Why? It has no point really
It reads like F7
Regular Helvetica looks out of place
Is there any grid/guidelines to it? I don't thinnk there are
No use of white space
etc. etc. etc.
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>>326749
Does this even qualify as a logo? What the fuck
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>>326904
where have you been all 2017
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>>326751
>>326749
>>326904
>what is thumbnailing and what is design process
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>>326906
I'm not sure you understand what thumbnailing is either.
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>>326749
they shouldve went with the one center left, the one they went with looks too bulky and already dated to the funky era that was the 70s, instead of just going with what is ultimately the bend to a near 90 degree turn (it's italicized) or the prime take over opportunity for any racer
>>
>>326906
>a straight line with a dot
>design process
ok
>>
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Update on logo more spacing for the social media icon
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>>326798
No.
>>
>>326766
>>326767
fuck, Id love to have a physical copy, most of the concepts are damn solid
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>>326749
When I looked at the new logo I thought this looked like something from 2002. The right page gives me the same vibe—lots of rounded square fonts with thick vertical stress

>>326966
k
>>
>>326672
Although it's simple, I have the feeling that it is quickly getting outdated in 2-3 years…
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>>327152
I feel like it's been outdated from the start
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Looks like something you'd see in Mirror's Edge.
>>
reminds me of the modern Wipeout games
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>>326672
R1.
N at a thumbnail size.
Bad logo, wrong audience.
>>
>>327865
You are literally retarded.
>>
>>327865
The fuck...
Yeah, and at thumbnail level the Apple logo is a fucked up circle. I guess R R 1 ? Maybe? As far as I know an r or R are essentially a single line, not 2 like the new F1 logo.
>Bad logo, wrong audience.
Nah, as a long time racing game/sim user / track junkie/racer/drifter and F1 ethusiast. I feel the logo fits fine. Like said before, it's like something out of a mid 2000s racing game like their website. It''s the whole point. Everyone in racing loves the nostalgia and this style has stuck with F1 for decades before you decided the logo doesn't fit.

Shit is fine and fits a lot better for branding than the old one. I liked the previous one more, but I think this was a good move, considering how impossible it was to theme anything around the old one or even fit it in on a shirt cleanly without it just being the logo.
>>
Love it. I'd put this sticker on my '68 Mustang
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>>327865
Pure autism right here
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>>326752
Looks like if Designers Republic commissioned to do this
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I like it, the F looks like 2 lanes.
>>
>>327865
>thinks he’s a critical graphic designer
>terrible critique
>>
a fuckathon of study and sketch just to arrive at some already 90s used 'f1' logo shit
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>>329249
forgot the pic
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>>327865
>critiques the size of the image
wtf man
>>
>>327865
I think you’re right. Pay no mind to the children.
>>
>>329250
Based anime, even more based manga
>>
>>329356
no dumbass he's saying it looks like a "n" from a distance, and ambiguous (like "r1" or "ri") from closer anyway.
>>
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>>326672
>the shit's just long for no reason
not bad, but liked the previous one better.
does look sportier, but the old one not only looked like a flag and had the speedlines, but had a great use of negative space
>>
>>329488
True, the new logo also uses negative space for an extra "1" when turned sideways, but the previous logo used negative space more effectively.
>>
>>326922
chicago/10
>>
>>326766
that left one is so fucking good

you autists would hate it of course but it would legit be a graphic design holy grail
>>
>>326672
Another case of the old one bing so bad, the new looks good in comparison.

(It took me years to see the negative space)
>>
>>330484
>It took me years to see the negative space
it took me seconds
>>
>>328349
THIS
this is why i love it
>>
>>326672
You cunts are fucked, especially the cunts who had a moment of fake glory,who had some miracles turn of gears, those who have falsely been lead to believe that there thoughts could somehow even be classified as a response.

You Cunts are going to grow up to work at a marketing agency who hand down there clients artwork in the form of a screenshot of a pdf inside a word document, thinking issss allrigh?

to a contracted company that actually employs real graphic designers.
>>
>>326753
it's a racing promotion dumbass
>>
>>330484
>(It took me years to see the negative space)
Took you years to see the most obvious use of negative space?
>>
I read that there is 3M wasn't happy about this logo but I can't find the similarities.
>>
>>326752
What the fuck is that font on all the labels
>>
>>331288
its all custom buddy. custom commission.




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