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Does Hasbro really want to get rid of us?
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>>32931849
Of course, we’re marketing’s worst nightmare.
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>>32931859
How so. I'll pay money to them if they'd make good toys.
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>>32931849
EVERYBODY wants to get rid of you.
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>>32931849
For a few years starting in 2010, there was a push among various companies to make new kids' properties that intentionally targeted expanded demographics. Hasbro *did NOT* intentionally follow this trend but Lauren contributed to it, by purposefully making the show not "just for little girls." And it exploded beyond anyone's wildest expectations.

But it turns out having adult fans mixed into a kid's IP is mostly a bad move from a PR perspective. See the Steven Universe death threats, or the Channel Frederator Adventure Time "Mathematical" aftershow thing controversy back in 2012 which was, ironically, because they suggested the possibility of PBxMarceline, which was confirmed canon in the finale., or within the MLP fandom, Derpygate.

But, adult fans have way more money to spend too. Which is I think the main reason Hasbro has tolerated us for so long. *But* Hasbro is also supremely cheap, lazy, and slow to react. Since the beginning Hasbro has tended to make decisions based on what was happening about 2 years ago. It took about that long for them to notice the expanded demographic of FiM, and it also means they react way too slowly to stuff (ie, releasing the movie to vastly underperform in 2017, instead of in 2014 or 15 when MLP was at peak popularity).

Anyways, I think after the relative failure of the movie and the poor sales of the Guardians of Harmony figures, they realized it's not worth trying to appeal to the expanded demographic anymore. (Again, had they released better adult-targeted figures years ago, things might be different). They're letting DHX do whatever these last few seasons and then I can almost guarantee they're going to focus almost solely on little girls again in G5. McCarthy will still try to keep some of the FiM magic, but Hasbro will actively discourage trying to attract older fans.

tl;dr they hate us because do you really want these people (see pic) associated with your brand for little girls?
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>>32931849

The last four seasons weren't a dead giveaway to you?
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>>32932019
this analysis is retarded because it treats Hasbro as a single entity that has qualities like laziness and short sightedness.

Hasbro is a business which prefers a conservative strategy of sticking to what has been proven to work, not taking leaps into untested areas of marketing, and following established trends.

This gives the company the appearance of reacting slow to change and imitating those who have taken risks that have paid off.

It is a business strategy and nothing else. They do not care about us enough to try and "get rid of us." It's easier PR wise to ignore us completely than trying to damage control the degenerate crap we do.
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>>32932062
>5
>7
>bad
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>>32932019
>Since the beginning Hasbro has tended to make decisions based on what was happening about 2 years ago.
That's because Hasbro is a manufacturing company, not a service company like Google or Facebook or what have you. Most companies abide by this, but manufacturing ones more so than others, and that's that they must look to the past to plan their future. They simply can't afford To go into waters they know nothing about yet like other companies who have less assets to keep track of and lose. They need information on what recent market trends are, what is being sold and who prefers what, what the economy looks like, all this which comes quarterly and/or annually most of the time.

There is anentire huge process that goes on behind the scenes from inception to finish, from the decision to the final deliverable product, and for Hasbro that product is toys which cost money and time to research, market, develop, design, manufacture and then finally distribute and sell. These things take time, and then you must consider they have to make decisions that make the investors of the company happy. The company itself does not have unbridled creativity, only management and cost decisions.

Also what other anon said about conservative business strategy. They may be retards when it comes to treating the creative visions of their IP's with care, but they still sell toys and have no issues there.
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>>32931849
Yup
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>>32931849
maybe
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>>32932019
>do you really want these people (see pic) associated with your brand for little girls?
It's too late for that.
Hasbro can try all they want, the hardcore brony autists aren't going anywhere anytime soon
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>>32932062
>Season 3 was good
?
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>>32931849
Why would they? It's not like /mlp/ has a history of harassing the staff on twitter over stupid nit picky shit
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>>32931864
Dude, the vast majority of bronies don't buy shit: most are poor or jobless neets.
Plus a good portion are sexual deviants and you do NOT want that anywhere near the marketing/pop culture for a series aimed at 5 year old girls.


additionally, bronies complain and bitch compared to little girls, and what we want and what sells to little girls is often DRASTICALLY different. (see pencil's comic vs. actual comics for example)
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>>32932082
>has qualities like laziness and short sightedness.
dude. that's basically corporate america in a nutshell.

corporations are almost entirely characterized by laziness and shortsightedness: its why companies are so obsessed with creating barriers to entry and scared SHITLESS of upstarts that manage to break in.

because most companies are run on "too big to fail" philosophies: take it safe and your companies sheer and utter BULK will take care of the rest.
You're basically set for life already if you're in the upper echelons. You have very little to gain from rocking the boat and a SHITTON to lose if things crash and burn.
Additionally, if you take a risk and it backfires you're more likely to be used as a scapegoat than if you used "Normal" practices and it failed: because if you use the ordinary paradigm and shit falls through, you can blame it on buzzword shit like "market fluctuations" or "downturns" or whatever the fuck you want: you did what was expected and stuff didn't turn out, it must not be the decision since that's what everyone does, right? but if you take a risk and it fails, you tried something UNORTHODOX and lost, meaning its 100% going to be chalked up to you experimenting.
companies stick to what's tried and cliche by nature.
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>>32932411
It’s golden age compared to G4.5
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>>32932641
S3 will never be 'golden age'.
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>>32931849
Yes and no.

they initially wanted us, which is why they made guardians of harmony and were banking on us for the movie.
Both failed, ergo hasbro has decided we are not reliable, so they would rather jettison us (hence why GOH was canned)
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>>32931849
Now, yes.
They learned how to make money from neets too late.
The only ones left are degenerates who don't even watch the show and/or keep shitting on it like a retards.
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>>32932815
What is GOH?
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>>32933069
oh nvm
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guardians of harmony actually sold well. just stores didn't want to stock them, and hasbro decided not to fight against the flow.

On amazon they were really good sellers.
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>>32933080
Dare I ask why not?
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>>32931849
>>32932019
Their problem is now they're trying all the tactics to get rid of the undesrireable ones they lose the girls who grow up not committing to it anymore and mothers warning against the franchise.
They're salting the entire ground to get rid of the weed.
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>>32933719
Too bad for them the weed will survive in the end.
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>>32933081
Hasbro wanted them to be sold alongside boy's toys, which stores that bought them refused to do. Other stores flatly refused to buy them because 'wtf, this isn't MLP.'
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>>32934279
>Other stores flatly refused to buy them because 'wtf, this isn't MLP.'
Stores cared more if it was MLP related than Hasbro?
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>>32935624

stores are very risk adverse, since it wasn't traditional girly mlp, they weren't going risk buying it and having it sit on the self unsold.
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>>32935631
This. Toy stores are a very risky business in this day and age, with amazon gobbling up more and more of their business (look at Toys R us failing for example.
When stores stock toys, they want a "sure thing", they don't want to take a risk and eat the loss.
This is actually not unwise on their part: look at GOH sales: While the mane six FLEW off the shelves (The airship with dash sold out extremely quickly for example), secondary characters like Boyle and cheese sandwhich were virtually unsellable.
Hasbro also was still hammering out what characters would sell in this design and what wouldn't.
>>32933081
Because "This isn't for little girls, WTF?!" and "Boys won't buy my little ponies, WTF". Pretty much.
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>>32935668
>The airship with dash sold out extremely quickly for example
Can I get a source on that?
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I love you Hasbro. Please sell us some good quality toys and I'll buy it.
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>>32932019
This guy>>32932285 is right and I would say we are a stain hasbro will never be able to completely expunge
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>>32932285
We can use that to crash and burn G5.
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>>32931849
I was gonna write a long heartfelt post, assuming the thread would be "no ponk we love you nvr forget u" but this thread is just an explanation of how sales work





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