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File: Lifford.jpg (11 KB, 275x183)
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All of DC comics as well as their related films now answer to pic related. Her biography shows that she has over a decade of experience in marketing sports apparel for nike and other brands. She joined WB 2 years ago marketing their own brands for clothing, toys and video games. This "powerhouse executive" is now the Queen of DC film, television and comics.

Will things be getting better or worse for the DCEU now?
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>>103683341
worse for DCEU core audience but better for reviews because critics gonna love sjw shitfest from now on
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>>103683341
DCEU has its own Kathleen Kennedy
And it's beautiful!
>>
Apologize
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>>103683341
look at the top of her head
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finally some good nigger representation in movies
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Why not promote actual comic creators-turned-executives like Jim Lee for that role? Someone who actually understands and respects comics and their fans?

Are asians not "minority enough" for this level of studio executive?
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>>103683591
Also:
>DC Entertainment publishers Dan DiDio and Jim Lee will both report to Lifford.
A woman who has never read a comic in her life but had success marketing Nike shoes is now their boss.
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>>103683341
>Will things be getting better or worse for the DCEU now?
It can't get any worse, so I assume they'll get slightly better.
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>>103683341
The DC(uck)EU is dead.

It was nice to know you.
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>>103683639
>It can't get any worse
That's what they said after the Prequel Trilogy over at Lucasfilm. It can always get worse.
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>>103683341
>black female
I'm sure she worked really hard for her job
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>>103683341

why she bald tho
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>>103683341
>marketing sports apparel for nike
Fug:DDDDDD

That explains why did they gave a comics to Zoe Quinn right out of the gate.
Heheh, get it? 'Gate'

To be fair, all she can do is to kill the comics branch, not like they are yet Marvel level, but she won't have much troubles with it.
And as for cinematic DC - I now firmly believe its place of origin is Iron Island because 'what is dead may never die.'
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>>103683341
>Ok, first order of business...MORE WOMEN AND POC
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>>103683341
she looks like she fucks white guys
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>>103683548
You don’t know that yet.
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>>103683341
thank god Zack "Kubrick" Snyder jumped ship
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>>103683715
>It can always get worse.
How can you make a movie worse than TJL, I mean BvS was bad but TJL is on another level of bad, it's even worse than TLJ and TFA.
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It can't be a coincidence that just 2 days ago rumors exploded online about an upcoming "black superman film". This kind of explains everything.
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>>103683883
>BvS
>bad
ok reddit
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>>103683548
And that's a good thing and here's why
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>>103683870
>Zack "Kubrick" Snyder
If I ever meet you in person I'm gonna anally rape with your own dick.
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>>103683958
Only brainlet reditors think BvS is good.
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>>103683591
>Why not promote actual comic creators-turned-executives like Jim Lee for that role? Someone who actually understands and respects comics and their fans?

Geoff Johns ruined that possibility for the rest of them
>>
Meh, this likely won't be much different than before. It's another person who doesn't give a shit about comics or the characters calling the larger shots. Does it mean more of a diversity push, probably, but the quality of content will likely remain mediocre, at best.
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>>103683341
>brands for clothing, toys and video games
Normie will eat that shit, I expect the DCEU to be more kid-friendly
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I love how these companies keep shitting on retards.
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>>103683551
Snider has too much of an ego to apologize.
>>
She's not the head of DC Entertainment, she's the head of the of the operation that oversees DC Entertainment, she's the head of Warner Bros Global Grands and Entertainment.

Walter Hamada is the head of DC Entertainment.
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>>103684085
Global Brands and Experiences*.

She's basically in charge of Marketing.
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>>103683981
no you wouldn't
be quiet
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>>103684026
THIS (but the opposite)
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>>103683981
i stay away from liberal cities so we'll never meet
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>>103683763
Well, depends on the age of the female in question - porgressives recently got a black female marketing CEO of Apple fired because she dared to suggest that a room of white people can have diverse opinions and ideas.
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>>103684026
i voted for Trump so of course i love BvS and its the same reason you hate it
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>>103683341
>go from chads leading your movies and comics to minorities and women
truly the dark ages have befallen DC again. that shit representation for DC streaming is also not inspiring confidence
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>>103684064
>shitting out retards
ftfy
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>>103683883
Woke Superman + TJL level incompetence.

Trust me - We can always do worse.
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>>103684159
You fucking pleb.
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>>103683341
From businesswire:

>As President, Warner Bros. Global Brands and Experiences, Lifford is charged with developing all-new fan-engagement business opportunities as well as working to align the current fan-focused activities of WBCP, Themed Entertainment and DC that lend themselves to next-level development. She’ll also work with all divisions of the Studio to ensure that every touchpoint for cross-divisional and cross-company collaboration is maximized. Additionally, she will coordinate with WarnerMedia sister companies HBO and Turner as well as various AT&T divisions when appropriate. Global Brands and Experiences will operate with a “never go dark” approach, offering consumers compelling opportunities 24/7, everywhere they interact with Warner Bros.’ IP.

>never go dark
Holy shit, she's a racist.
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>>103683341
What's wrong with the people in Warner Bros?
Are they suicidal?
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>>103684229
Again, she doesn't run DC Entertainment, Walter Hamada does.
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>>103683341
black superman that kneels at the anthem, it will be kino
and beautiful
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>>103683914
>DC now stands for ‘Dicks, Coloured’
Beano flickin’ kino is back on the menu, girls!
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>>103683914
>Warner's leaks rumours that Michael B. Jordan is in consideration
>It's a negotiating strategy to get Cavill to lower his asking price
>Now they're fucked because if they DON'T cast a black Superman, they're Literally Goobergate Drumpf
>Michael B. Jordan doesn't want to be associated with the train wreck that is the DCEU
>They end up having to hire some random nobody black guy for the role
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>>103683591
Jim's creative decisions haven't gone all that well either, and he gives way to Didio a lot on comics, which is what's about to lead them down the shitter if they go back to nu52 thinking. Plus he's too demure to be the face of anything significant
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>>103684174
What you mean, I don't live in some shithole where people are conditioned by some uptight mindset.
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>>103684270
She is the head of the company that runs DC Entertainment and a bunch of other things, but she doesn't run the company.
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>>103684211
So you're saying that Trump voters have the mindset of a 6 year old.
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>>103683591
they're running a much smaller company into the ground, how would they do with expensive movies
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>>103684267
She tasted the BWC.
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>>103683341

Let's hope she's into white bois in Spandex and doesn't try to blackwash white male characters. DC has a lot of black characters it can use in movies... like Static and some of the McDuffie creations.
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>>103684356
US PRESIDENT DONALD J. TRUMP no you're not dreaming faggot
>>
>black
>woman

REEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEE
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>>103683591
>>103683341

She's in charge of more than just DC. It's mostly consumer products like action figures and physical units of DC comic books.
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>>103683981
rape what, yourself?
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>>103683341
So DC is finished then? When is Superman set to become public domain?
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>>103684593
She was the head of DC consumer products before she got promoted this week. They are crediting her success with the "DC superhero girls" product line as her biggest success since coming to WB. She basically created their own "Disney princess" line of products.
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>>103683635
>Thinking corporations give a shit about their product
They hire based on previous success rates. That is all.
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>>103683548
>DCEU has its own Kathleen Kennedy

Kevin Feige is laughing all the way to the bank
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>>103684486
I appreciate your optimism, but even if she isn't some intersectional scum, she was a head of Nike marketing branch, and given the female share of market in general and the female share of Nike consumers, the chance that they will not go full on 'untapped market' is slim to none.
I suspect that she was chosen specifically for that share of market.
Reminder that Nike was progressive 'muh wymon' as far back as the 90's
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>>103684769
>again that cheap-ass drawing quality
Wholesale gluten-free genocide of all millennials when?
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>>103685403
What's wrong with nike?
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>>103685459
>cheap-ass
would rather genocide people who talk like this
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>>103684329
>Plus he's too demure to be the face of anything significant
just say he looks like a bitch lol
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Was it their intention to hire someone who looks like Amanda Waller?
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>>103683552
I see nothing but my reflection, what do you mean?
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>>103684697
never, so long as dc keeps pumping out comics and movies, which wb will
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>>103685603
It is basically a female company for decades already. if they hired their ex leader, then it is because of female market.
It is as if you took New Yorker or Reserved CEO as a Game Workshop new head of marketing - either you are a raging incompetent retard or you do this for the potential new market share.
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>>103683591
>Someone who actually understands and respects comics
AHAHHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAH
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>>103686437
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>>103683341
She's not in charge of FILMS you nitwits.

"Global Brands & Experiences, a new business that will align strategies and increase consumer engagement across the company’s key brands and franchise."

That means literally nothing, probably heading DC toys for fast-food chains and batman theme parks or some shit like that.

https://deadline.com/2018/09/pam-lifford-set-as-president-of-new-warner-bros-global-brands-experiences-1202464079/
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>>103684211
I voted for Trump and I think people that defend BvS are pseudo intellectuals that want to feel like they have elite taste. BvS was shit.
Trump, while running his mouth too much is based and capable.
Snyder lost it after Watchmen.
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>>103687250
But she's black. And we don't like blacks
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>>103687250
DC entertainment itself answers to her, including the DC universe branch.
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The end of capeshits

Good
>>
Totally unrelated news: The new Warner Diversity policy

>“WarnerMedia pledges to use our best efforts to ensure that diverse actors and crew members are considered for film, television and other projects, and to work with directors and producers who also seek to promote greater diversity and inclusion in our industry,” the policy reads in part (read it in full below). “To that end, in the early stages of the production process, we will engage with our writers, producers and directors to create a plan for implementing this commitment to diversity and inclusion on our projects, with the goal of providing opportunities for individuals from under-represented groups at all levels.”
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I for one have always despised capeshit in all its forms and so movies I was never going to watch anyway don’t really effect me. That being said, every time a women is hired for anything it has to do with shoving their politics into it
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>>103684327
>Warner's leaks rumours that Michael B. Jordan is in consideration
you mean literally made up lies to generate press? Btw, how's Elba Bond doing?
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>>103688000
>DC entertainment has to answer to some figure head from WB
So same business as usual?
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>>103683635
To be fair, nobody reads comics these days. You probably have more people queueing up for jordans each week.
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>>103683341
How does literally being responsible for shilling merch have to with her being a Feige/Kathleen producer figure? I swear to shit, you faggots are worse than clickbaiting bloggers that you bitch about.
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>>103689115
Probly not every week but there's definitely some cost-benefit-analysis that resulted in shoes > comics. It's really just mismanagement and this is another symptom, literally nobody could be worse than previous DC comics management
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>>103683341
BWAHAHAHAHAHAHAHA
Whenever I think shit can't get any worse for DCucks it somehow does

Incredible
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>>103689221
Her former role was shilling merchandise. She is now the boss of the boss of DC films.
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>>103683821
Oh most definitely, probably makes them booty worship her cellulite too
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>>103689311
>As president of WB’s Consumer Products, Lifford was responsible for all WBCP business functions, including domestic and international licensing, worldwide marketing, business and legal affairs, finance, and retail business development. In her first year at WBCP, she increased overall business by 47% and has continued a consistent growth trajectory through her second and current year.

Still sounds like the same shit but with more words and on a bigger scale.
>>
>ITT mouse trying to concern troll because it's afraid that WB/DC will get better PR and afraid of the person that gave WB their own "Disney princess" market to capitalize on.





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