>New logo, packaging and restaurant designs>Going away from bone-in chicken and focusing on boneless chicken, sauces, and a new drink lineWe are so glowing up Colonelbroshttps://www.qsrmagazine.com/story/kfcs-next-global-chapter-will-be-unmistakably-bold-and-true-to-the-brand/
Bone in is always better, you are gonna get some fake chicken product now.
>>22068424Sounds gay. I'm out (literally)
>new coke moment
>>22068429Sorry unc no one cares about that primitive format of chicken anymoreBoneless and sandwiches are where it is at
>>22068455>bonelessenough about you flaccid penis broccoli head
>>22068424I'm glad he no longer looks like a giant head with a tiny body.
>>22068455boneless chickens are just nuggets for children who want to pretend to be adults
>>22068429>chickenBro there is a reason they took chicken out of their brand name.
>>22068429I prefer boneless, but I agree that by removing bone-in they're taking a step towards pink goo territory.
>>22068487Yeah so retards like you could screech about it. Bro.
>>22068424Long John Silvers is making a push into being a chicken restaurant, which is KFC territory. The Colonel has to do something to defend his turf.
I miss the 99 cent buffalo snacker so much, id get high and drunk and order 10, have like 4 that night and the rest the next morning/day
>>22068424>take chicken>fry it >make it taste good>this somehow has vexed KFC for decades at this point
>>22068487What? So they're just KF now?
>>22069045They can't use oil that was used for fish. That would taste awful.
>>22069126That's why they have different fryers for the fish and chicken ;)
so are they going to bring back popcorn chicken and the double down?
>>22069124The brand used to be Kentucky Fried Chicken. They changed to KFC so there is no requirement what you are getting is chicken. I'd actually check their menus to see if chicken is anywhere on those either. I have a feeling it is all 'bucket' and 'piece'.
>>22069131i stopped eating there because there prices went up to high and quality dropped to low but these niggers dropped the popcorn shrimp how dare they
>>22069045Insane strategy
>>22069126They've been selling chicken for decades but never made a big deal about it. Fish used to be a common fast food item but its popularity has waned steadily. They probably originally added chicken to the menu so grandparents who liked fish could eat there and still get something the grandchildren would eat. Now that the bulk of the fish eaters are dying off, they need to make chicken a bigger part of their menu to survive.
>>22069132yeah they're obviously selling you buckets and pieces of fried soy made with fake bones, not actual chicken. it's all hyperprocessed soy garbage filled with preservatives and corn syrup and the FDA doesn't give a shit.take your meds anon.
>>22069132no they changed it because they thought taking the word "fried" out of the name would make health nuts suddenly want to eat their greasy slop.
>>22069186Both wrong. It's actually because of Kentucky because of the racial connotations
>>22069187All of you are wrong. It's because Japan has 10x more locations than Kentucky does. They were going to be forced by 'truth in advertising' laws to change their name to Nippon Fried Chicken.
>>22069211>The incoherent babblings of a weeb.
>>22068429I prefer boneless but I agree it's a bad sign
Just go back to 2/3 piece original recipe meals as the default option.
>>22068424Feels like they inverted the supreme colors, (still KFC-ish) but the wrapping text, bubble KFC letters, looks odd to me for some reason. Realistically though, NO REBRANDING FUCKING EVER brought more customers into a fast food location. This was a team of bored marketing jerkoffs justifying their stupid job for another couple years. >going away from bone-in chickenSmart, younger generations don't want bone in. >new saucesAlright, can't wait to hear them charging an extra $1.29 for a cup of soybean oil. >new drink lineThis has potential: shit like taco bells baja blast do get a bit of a cult following. However Mountain Dew tried this at taco bell (also owned by Yum! brands) with a midnight purple, electric yellow, and other shit. TB also tried doing icee stuff with mtn dew. Appeared to be a slight success for the icees, but the other flavors were forgettable and not in every location anyway. Sounds like Yum! brands is on the strugglebus selling off entire brands, rebranding efforts, and restaurant remodels. Standard fast food nonsense that does nothing other than force franchises to spend money (to the corporation) for little to no gain for anyone. What a shame they're following that playbook instead of making decent cheap food again. >wow this dollar menu thing sure is bringing in a lot of customers for low profit items, lets stop that!>omg why aren't we making as much money now we've doubled prices?
Kfc
>>22068424The only reason I get KFC is because it's bone-in
Boneless chicken means they get to raise prices because you get more chicken for your dollar.
>>22069470Post 2000 marketing has all had a suicidal fascination with driving away people who like the product because people who dislike the product is a larger group.
>>22071626It means 'pieces' will be increasingly smaller.
>>22068424they either need another killer app like the double-down to get people in the doors or have lower prices because otherwise the entrenched competition (chick fil a, popeye's, etc) are going to win by default and kfc will be defunct within a decade.
>>22071663In Australia their cost of business is so high their prices have skyrocketed since the coof. The only people willing to pay $20+ for a tiny sandwich meal are addicted boomers and they are dying out.Nobody's buying their $50 buckets of chicken.So now they are focusing on the "value" deals to try to get more zoomer customers. $5 snack box, $10 savers lunch deal.But they can't afford to put whole pieces of chicken in these deals, so they are all nugget, popcorn chicken or "strips". All types of processed chicken.The $10 value sandwich meal here is literally two chicken nuggets lettuce and mayo on a bun. It's the saddest fucking sandwich I've ever seen.Nobody's buying it because it's just depressing. KFC itself is depressing.They've priced themselves out and will die with the boomers
>>22069132
>>22072030why are prices censored?
>>22072054I'd imagine because it's a limited time offer that is price flexible and the guy at corporate who put that together was too lazy to do anything other than drop it into a pre-built menu board schematic that do for each promotion.
>>22072030>chicken OR tendersSo confirmed tenders aren't chicken.
>>22071702>Nobody's buying their $50 buckets of chicken.A marketer saw $50 for 8 pieces of chicken and thought >yeah those fat fucks will pay anything for our shitty foodI just don't get it.
>>22068424popeyes is better
>>22069470Yum is a mixed bag performance wise Taco Bell continues to exceed expectations and performs greatly Pizza Hut failed outside China and they do not have the revenue to reinvent it or think they cannot, so they sold it out. That money might be used to rebrand KFCKFC is performing great and is one of the world’s best performing brands…outside the US. Its US performance collapsed and is dying because other US chains not available elsewhere took over while they dipped in quality.This rebrand and menu renovation might be a last chance effort to get back the us market before its core demographic dies off, but it might also be a precautionary play to get ahead of trends before Chick Fil A, Popeyes, Canes, etc widely expand international and their international markets downturn like the US division
>>22072501>This rebrand and menu renovation might be a last chance effort to get back the us marketMaybe, they really should be doing it like Domino's did a few years back: admitting their product sucks and they're making drastic differences in quality without raising prices. I wanna say BK did a little of that, and McDs is trying to move upscale but generally fuck it up through general incompetence and overpricing promo items. The sad thing is Domino's is reported to kinda suck again. Theres a tacobell/KFC combo place near me, I've never ordered anything off the KFC menu in the past 8 years. Theres a popeyes and CfA nearby I'd rather go to.
>>22068424bring back the grilled chicken
>>22072877>product didn't sell>plz bring it backI don't think they will, mate.
>>22069124
How's Popeye's doing in the US these days? Are they selling more bone-in chicken than KFC?
>>22069171You would think fish consumption would rise with chicken consumption when the trend is eating meat that is better for you than red meat
>he actually bought the 12 piece goybucket
>>22072877It was the worst grilled chicken
I've boycotted all fast food since they shitcanned the Big Arch.
it'll probably do well, but they're banking on the KFC call rather than the Partially Fried Nuggets it's become
