What went wrong?
they constantly enshittified their own products for years
>>22080123>Wendy's appointed restaurant industry veteran Bob Wright as its new president and CEO in May 2026. He replaced interim boss Kenneth Cook, who stepped in after former CEO Kirk Tanner abruptly resigned in July 2025 to become the CEO of The Hershey Company.CEOs playing musical chairs grabbing tens of millions while driving by their "job". >Just cut costs by making the product worse, get rid of half of the employees even if you can't run a restaurant on a skeleton crew, market to the poorest retards who are content eating literal garbage 30 minutes after its been cooked and delivered by some illegal or a felon. Then pay us a bonus because the line went up for half a quarter. Thats basically it. Stupid marketing campaigns, cost cutting measures, corner-cutting, and other bullshit only someone who has a golden parachute would ever suggest. I remember a few years ago the brilliant ad campaign by Wendys >If our fries aren't crunchy, delicious, hot, and salty, just tell us and we'll make you new ones!HOW ABOUT YOU FUCKIN GET IT RIGHT THE FIRST TIME? >Now introducing a ghost pepper sauce thats about as spicy as a bell pepper!>come and get the exact same burger with a kinda gross sauce on it now!>look at our new partnership with this TV show you've never heard of!They need to up the quality, go back to a good chicken sandwich again, make the chili more iconic, bring back $1 frosties, bring back the atrium for me to eat in, get rid of all the grey soulless corpo restaurants ran by 64 IQ dumbasses who aren't paid enough to care about garbage in the dining room, and fire half of the staff at corporate. At least half. They're not producing anything.
>>22080123Shitty food for too much money. Fast food is no longer fast or cheap or good. It had to be at least two of those and it's not.
No soul
>>22080137You hit the nail on the fucking head.
>>22080137It's too late for that. They spent at least a couple of decades making their food and model shittier and cheaper until people simply stopped going there. The dwindling stock is why the CEOs keep changing. The investors are desperate to find something that works, but they already hollowed out and eliminated whatever people once liked about the franchise. What is important to remember is that this is part of a natural cycle. First a product is niche, then it gets boosted with investment, then it's really high quality and cheap to capture market share, and that's where it peaks for consumers. But the line must keep going up so they start capitalizing by cutting costs, increasing prices, and tricking consumers. They ride this phase out for years until it gets so bad that they just go brankrupt. Then everyone involved moves on to the next thing and repeat the cycle.
>>22080131That was like 10 years ago and they completely recovered from it
>>22080123I don't know what it is about Wendy's compared to other fast food restaurants but the second my burger gets cold and I take a bite of it I immediately start gagging. It's tolerable when it's warm but the second it cools down it is absolute garbage. A McDonald's or Burger King hamburger is fine cold but a cold Wendy's Burger is like poison.
>>22080150>They spent at least a couple of decades making their food and model shittier and cheaper until people simply stopped going there.Did you read the post? I pointed out several times everything got shittier>and cheaperWhat the fuck are you talking about? Its expensive as hell. Last I saw it was $14 for a #6 (if you don't immediately know what that is, you need to leave the thread) which is about what every other fast food combo is. Its a smaller breast than ever with less flavor. Hence shittier smaller product for more money. The baconator, chicken sandwich, cheeseburgers, and frenchfries aren't niche products. Are you the current or former CEO? Because you sound like you're trying to defend something in corpospeak as to why you have no fucking idea why customers aren't going to Wendys as often.
>>22080152Where did I say that was the cause?
>fuck up the friesThat was the first step toward the end
>>22080123Jews, coin clipping will bite you in the ass eventually their reputation is like Arby’s now
driving down product quality but also this is a great time to invest
>>22080245No it's not, and nobody falls for this. Why would you even try?
>>22080123They are significantly more expensive than McDonald's while not being significantly better. If I'm going to pay Wendy's prices I'd rather have Burger King.
>>22080123Not enough social media footprint
they keep making their shit worse and more expensivei used to go to wendy's because it was cheap and tasted better then McDonaldnow it's nether >used to be able to get 2 burgers 2 nuggets and 2 fries for 6 dollars
>>22080275I never liked preferred Wendy's fries or nuggets so that's another win for McDonald's
People are fuckin broke and fast food market is over saturated and it’s unsustainable
>>22080123Probably me, single handedly since I have a friend that hooks me up with massive discounts every week on multiple triples.I also used to App max and that shit would give me insane deals >>22080140This is what pisses me off.>COVID rolls around.>Every Wendy's suddenly becomes as unfriendly to sit down in as possible and undergoes massive renovation to the "modern appearance">You order from a kiosk that can't take your app scan and if a problem happens, you can't do shit.So they try pushing drive thru too hard. Problem is when too many people go to the drive thru line is too long. Line being too long means people go elsewhere if they know going inside sucks.It was the weirdest and needlessly dumb move I have seen a company make.That said they are my #1 choice for fast food burgers. I don't even think about McDonald's or Burger King anymore.
>>22080289I have a Culver’s now, I don’t even think about other fast food burgers anymore
>>22080289>So they try pushing drive thru too hard.All the analysts confirmed drive-thru is more profitable. Its why they all are testing drive-thru only restaurants, most switched to a kiosk, and others are basically testing "door dash pickup only" style places. Without floor space, tables, cleanup, and customers generally fucking up your restaurant for your $16/hr worker to clean it once a day costs them too much money. They all leaned way too hard during covid to get that maximum profit, minimum satisfaction model and its all falling apart now that people can get better food (via door dash) for just a few dollars more. Gee, $28 or a baconator combo, or $32 for a (insert better food place here). The choice is obvious.
>>22080294What is the Whopper/Big Mac of Culver's or do they even have an iconic burger?
>>22080304I believe they call it a burger buddyI don’t jerk off to silly names like that I know it’s crazy but they are good because it’s petroleum free decent quality beef
>>22080260I missed my exit point please someone buy i need to reduce losses
>>22080298Someone tell these faggots I still aim for about a $10 price point I can get decent quality other places for that price, they fucked up highly thinking they are Starbucks
Is the chain in dire enough shape that I should consider eating at my local one while I still can? It's been there my whole life and I find it somewhat nostalgic. Surely at least the frosties are still good, right?
>>22080123>What went wrong?pic related is wendy's and nobody like a shitty county fair because it's only filled with meth heads and ex-cons.the sooner you realize the carnival is your enemy the better.
>>22080152>they completely recovered from itthen why are they failing now?recovery means recovery, not failure.you think like shit because it's short-sighted.eternal is the real thought process.
this is february 2025.that wendy's is now a used car lot.
>>22080298Several places in my town tried to stay drive-thru only after the pandemic restrictions were lifted. The city told them their business license was for dine-in and drive-thru. If they wanted to go to drive-thru only, they'd need a different business license. A drive-thru only business license requires a one-time contribution to the city's infrastructure fund and then an annual traffic impact fee. Both are based on a required traffic study the business has to pay for. None of them wanted to pay up though a few tried posting dine-in hours and then not honoring them. When caught, they claimed it was due to not being able to find enough employees. The city threatened to shut them down until they could find enough employees to operate the business in compliance with their license. Magically they were suddenly able to find the employees they needed.
>>22080123Wendy's is getting more affordable. Buy the dip. For the price of a tip you can own equity and be part of the Wendy family.
its always cold
>>22080137Stupid comie
I can't agree with this board on this subject, I still think Wendy's is much better than McDonalds & Burger King
Too expensive, cut too many corners and the food quality suffered. Give me back the old fries without the potato skin on them, the old spicy chicken, caesar side salads, and the daves deluxe.
>>22080568I just want the 1 dollar dave’s double during march madness back. I found the perfect wendy’s five years ago who’d throw in extra shit into the bag because i always came through with expired/on clearance prerolls from the dispensary i worked at.
>>22080565BK > Wendys > McDI did have a good time last time I went to wendys though. I have a couple gas stations with slop shops near my house and my power was out but theirs was not. I tried the sheetz first but sheetz is some kind of gaymo zog op where you Must use the app meanwhile I required the standing there looking at the menu saying "uhhhhh gimme a fuckin uhhhh" experience so in the end i did not buy their slop, I went across to the Wendy's and got a Dave's triple, baconator fries, and a crispy chicken wrap. Was good, also the cute fat girl at the counter was either delivering righteous customer service or straight up wanted to fuck, still not sure. Maybe I should go back. Next night my power was still out (rural hick here btw) so I got a hotel in town with a culvers nearby and they completely mog every other chain I've tried and its not close
>>22080123Kikes thought they could get away with printing endless money for themselves while distracting with holocough. Now people can't afford food and shelter never mind luxuries.
>>22080587>bk that highYou are black
>>22080587>basic customer service >duuuuuuuuude she Totally wants to Fuck!You fucking nerds are hilarious
>>22080589
>>22080592No, are you retarded? I do love fried chicken though>>22080595I'm a ruggedly handsome farmer stud and fucked a different fat girl at the hotel the next night so idk man I think she was feeling it
they're just way more expensive than everyone else
>>22080123For one, they used to have really good breakfast coupons in the app and stopped doing that for some reason.
>>22080123Horrendous grease flavor ruins all of their premium burgers. I should be one of their best customers but it's been inedible for years
>>22080600yep this video proved forver that burger king is a white fast food brand
>>22080589It is no surprise that the western powers are so high on mass surveillance police state bullshit, the bread and circuses are over and people are getting more and more difficult to appease.
>>22080123They gave me food poisoning twice in a row. I left a one star review and they've been in freefall since.
>>22080282This is the real answer, anything else is cope: people are too broke to buy.
>>22080140Unless you're driving somewhere while on vacation and need to stop for a bite along the way, who actually eats inside a fast food joint anymore?Everybody gets drive-thru (or DoorDash if they're a dumbass zoomer) and eats at home or at work.And if you have to eat inside, I'd prefer a "soulless" design that's easy for the staff to clean and disinfect.
>>22080762>eating insideRetarded>drive thruAlso retarded>park and order inside, then leavePeak performance
Wendy's was the place retarded fast food addicts would hit up once they've gone through the rotation of more popular restaurants occasionally for variety, and now fast food is so expensive nobody ever finishes the old rotation because they're going once a week instead of every day.
>>22080750If that were the case then every fast food chain would be in Wendy's position. The pandemic put a lot of specific pressures on the market and the companies that responded well are doing well, while the ones that responded poorly are getting rekt.
>>22080763That's the worst of both worlds. You get snubbed while they prioritize the drive-thru and you need to be around undesirables while leaving your car in a fast food parking lot.
>>22080137The only thing that matters for fast food is price and Wendy's is too expensive.I can get two McDoubles for $5.00, meanwhile at Wendy's two singles is like $12.
>>22080123i went here recently because i had no other option and it was objectively terrible. you ever eat something as simple as a burger and get no enjoyment out of it? i couldn't believe how bad it was. i guess the drink sizes are large
>>22080763>>drive thru>Also retardedUnless it's a mile long line, there is no reason to go inside a fast food joint. As this guy points out, drive-thru orders get priority; >>22080771
Why don’t they bring her back?
I still eat 4 Dave's Triples daily.
>>22080762This is another tendril of enshittification. Cars used to be well made, and their owners valued them highly. Your grandparents would have never 'eaten' inside their car, most old cars don't even have cup holders for a beverage. Today, cars are disposable, constructed of garbage plastic inside and out, just like the spoon you'll throw away after scarfing down some thin wendy's chili and spilling a couple kidney beans on the polyester (plastic) rag seats, which stain easily and retain foul odors. Yet, you still consider this a worthy sacrifice for not having to sit in a wendy's.
>>22080310All beef sold in the US is petroleum free, you fucking spastic chud retard.
>>22080157kek why are you arguing with a post that was agreeing with you?> Its expensive as hell. It's cheaper to produce yet they charge more. >trying to defend something You seem really shook lmao. Take a deep breath
>OP was shilling a meme stock the whole time
I'm buying shares.It may look like dire straits but a company this well known and beloved wont just die, bigger investors will step in and clean house or it will be acquired by somebody bigger.
Im buying 20 bucks worth tomorrow of the stock will that do anything for me?
>>22080862Not really. You will be able to sell it for a profit in a couple of years but if you are hoping 3 shares is going to do anything for you then no.Personally I've bought like $50 shares and will sell for around $12+.
>>22080123Hubris. The reason everyone falls on their ass.
>>22080791I'd rather eat in my car than in a fast food joint, as the seats are more comfortable and I can listen to the radio.
>>22080123Remember when they pioneered "surge pricing?" Like when a cheeseburger should cost twice as much because more people are ordering one right now?
>>22080123at least they still got the dirt cheap soft serve. 99 canadian cents cant fucking buy shit except costco sausage.
>>22080870i have 80 bucks in an account should i drop all 80?
>>22080123They didn't make the bacon mushroom melt a permanent menu item.
>>22080791>your grandparents would never eat in their carDrive-in restaurants have been a thing since the 40's retard, shut the fuck up. Things are in fact far shittier today but you're 100% wrong about your grandparents not eating in their cars.
>>22080762>Everyone I know voted for Hillary>Why isn't she president?Solipsistic thinking will lead you to endless confusion.
>>22080882stop being antisemitic
anyone remember these from like 2010?
>>22080884No. Put it in something valuable like an index fund.This is basically gambling.
>>22080123NO GRILLED CHICKEN SANDWICH and N*GG*RS and methed white trash
>>22080123I do not post on /ck/, but I just went to Wendys to try and get some breakfast wraps only to find out they stopped the 2-for-4 sausage/bacon & egg wraps.from $8 to $20 for the same amount of food, I nearly shit my pants right there in the drive thru.Took everything in me to not yell at the person "The fuck is even the point of coming here then?!"
they've been through worse. also Wendy's is boring and nobody likes it
>>22080791>Cars used to be well made, and their owners valued them highly.Have you ever been in a 1980's car? How about a 70's car? The 60's were sturdier because the material was so thick, but they weren't "better".
>>22080808>You seem really shook lmao. Take a deep breathNo I'm not shook, mad, crying, angry, upset. I did mis-read Durgesh's engrish howver. their "food and model shittier and cheaper" implies their food got cheaper until people simply stopped going there. He meant it was cheaper in quality, not cheaper in price. Are you in the same third world that doesn't have Wendy's but are trying to participate on American discussion forums?
>>22080123Its what they get for getting rid of their classic bbq sauce recipe. Wendys nuggets will never hit the same. Their new bbq sauce recipe like mcdonalds bbq sauce except sweeter. Now popeyes is the last and only fast food chain to have good bbq sauceLove the wendys baconators tho, still get em when i visit
>>22080123Had a baconator a few weeks ago, it was extremely dry and bland tasting. Had to add my own ketchup and mayo to make it bearable. Fries were also very bland. Their canned chili is really good though, once the restaurants go belly up they'll probably keep selling that.
>>22081511>Had a baconator a few weeks ago, it was extremely dry and bland tasting. Had to add my own ketchup and mayo to make it bearable.Maybe don't have it delivered to you 40 minutes after it was cooked next time.
>>22081498>>22081566NTAbut hey dum ass you know how they cook that bacon ?in oven when they often don't coom it right and all ghd bacon go is in a deep dish pan where it just sits in its on greese sometimes for an hour or more , so everytime you get your beloved Fatannator your playing bacon puddle roulette Fat Fuck
>>22081566I got it from the drive thru dumbfuck
>>22080123>Increase prices>Lower quality>Embrace AI >Rigged poll to bring back old menu itemDave would paint the ceiling red if he saw what they did to his girl.
I thought the 4 for 4 meal was decent innovation as far as their value items go. That being said, you can tell that the quality of the items went down sharply and its was never that high to begin with
Everything
>>22081154The last time it went down this much was during the Great Recession. We aren’t in a recession right now…
What happened in 2023 to make it start tanking like that?
>>22081630Economy's fine?
>>22081636My point exactly. There’s no extenuating circumstances for them tanking this time around.
>>22081572Im 5'10 and weigh 150lb. Im one of those freaks that can eat goyslop and not get fat. Still gonna get baconators despite all the shit you seethed about, no one said it was top tier quality health food you stupid retard
>>22081572>in oven when they often don't coom it rightHey man. You keep your weird sexual kinks to your own food.
>>22081575How are you calling me dumb when you can't be bothered to go back into the store to point out its dry and old beef demanding a new one? Because La-Queeshawnda behind the counter scares you?
>>22081684lol you manlet stupid shit keep eating it retard you deserve it
>>22081710Its a risk you take everytime you go to wendys or any fast food for that matter except maybe Chick-fil-A or Culver's maybe inandout
>>22080123Sued the porn artists
>>22080123bacon is shit leather.only their chili bowl is good.
>>22080289>So they try pushing drive thru too hard.USA is a motorvehicles cunt.but that's not the problem with wendys
>>22081712Because I ate it at home and have better things to do then drive back to the restaurant and chimp out at wagies over a burger.
