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File: Ultimates.png (2.69 MB, 1075x1646)
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What went wrong with the original Ultimate universe?
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Jeph Loeb and Mark Millar, /thread, 'nuff said.
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>>156085884
>Jeph Loeb
I know it's pretty common knowledge now, but I heard the main reason his writing was so terrible on stuff like Ultimatum was because he was dealing with the death of his son at the time.
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>>156085876
Why is nobody responding to my thread :(
>>
all the heroes were too cucky
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>>156085876
It was meant to be mainline Marvel without the baggage, and then in less than a decade it had more baggage than the mainline.
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>>156085876
>what went wrong with a garbage fire
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>>156085876
>very much a product of its time, even moreso than the original Marvel universe
>whole point was to be a clean continuity universe for normies that avoided all the convoluted shit but thanks to constantly changing creative teams the universe quickly became just as convoluted
>Two of the three main books got fucked HARD; Ultimate X-Men was placed in a weird holding pattern for years waiting for Bryan Singer to write it (which he never did) so you'd get writers who thought they were only doing one arc being forced to extend a run they weren't terribly interested in to begin with and then Ultimates was delayed to the point we'd maybe get one issue a year *if you were lucky* which quickly killed interest
>the main Marvel Universe had gained enough momentum with things like Astonishing X-Men, New Avengers, House of M, and Civil War to further make the Ultimate Universe irrelevant
>by the late 2000s the Ultimate Universe was a shambling corpse Marvel didn't know what to do with so they gave it to Jeph Loeb to run wild with since he had some heat thanks to Heroes which was popular at the time but Loeb was also grieving his recently deceased son and basically used the Ultimate Universe to work out his grief which ended up blowing the brains out of the shambling corpse
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File: IMG_2679.jpg (1.42 MB, 1290x1934)
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>>156085876
They forgot about her.
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>>156085923
Yeah I feel sorry for him but literally what he did in Ultimatum is insane shit that ruined the universe. Doesn't matter the reasons. Yeah we can cut him some slack, but who wants to continue reading a comics universe when something like Ultimatum or Millar's shit happens? Also yeah, EMH is still partly his fault.
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>>156087595
>ruined the universe
Eh, the Ultimate universe was pretty much done by the time Loeb did Ultimatum. In the forums at the time the big question about Ultimate was "can the imprint survive on Spider-Man alone" because no one gave a shit about any of the other books



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