Anonymous
Microsoft refuses to sell Xbox(...) 10/01/26(Thu)02:39:58 No.109953328

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Microsoft refuses to sell Xbox department Anonymous 10/01/26(Thu)02:39:58 No.109953328

to competitors like Sony

Asha Sharma says Microsoft has no plans to sell the gaming business, telling The New York Times that "Xbox is not for sale" and that the company intends to take a long-term view.

https://www.windowscentral.com/gaming/xbox/xbox-is-not-for-sale-says-ceo-asha-sharma-why-is-this-sell-off-narrative-so-prevalent-right-now

Microsoft's vast layoffs across the summer have hit Xbox in their thousands, with studios like Ninja Theory on the path to being closed, and others like Double Fine being divested completely. Microsoft has effectively shut down Halo Studios itself and handed off the franchise to Call of Duty showrunners instead, as Xbox aggressively seeks to restructure for its next decade.

The NYT interviewed (paywall) Sharma recently covering the Xbox layoffs generally. The outlet said that Asha "did not stall" in declaring Xbox not-for-sale. "Xbox is not for sale. [...] We will do whatever it takes to set the company up for success, and we will look at the right partnerships, the right operating model and everything needed to achieve that. We've got a long way to go with Microsoft and we're going to take the long-term view."

The NYT quite patronizingly called the comment a "bob and weave" seemingly unwilling to let go of the idea of divestiture. It's great shareholder bait; Xbox has long been an aspirational type of product, and it has been a loss leader in some regards. Microsoft CEO Satya Nadella has remarked in the past about how, despite the fact Xbox isn't a huge profit generator, fandom of the brand has led to lucrative deals for Azure on the business side of things. Yet, shareholders would love nothing more than for Microsoft to quit the difficult and risky game industry to dive all-in on AI psychosis products instead...