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Brazil: Most Popular Genres on Streaming

• Sertanejo: Remains the dominant genre on the country's main streaming and radio charts, with a strong presence of duos and live tracks (such as Zé Neto & Cristiano and Diego & Victor Hugo).

• Brazilian Funk: It has one of the fastest growth rates in streaming globally (growing 36% in revenue on Spotify), driven by urban hits and funk/trap collaborations.

• Pagode and Samba: They continue to have enormous traction on platforms like Spotify, YouTube, and Apple Music, represented by prominent groups such as Menos É Mais.

• Pop, Gospel/Religious, and MPB (Brazilian Popular Music): Maintain significant shares of consumption and digital penetration among internet users in the country.

Argentina: Most Popular Genres on Streaming

• Cumbia: It is currently the most listened-to genre in Argentina, with Buenos Aires leading the world in consumption of the style. Cumulative growth has skyrocketed since 2020, driven by phenomena such as Ke Personajes and La T y La M.

• Guaracha: Recorded a significant jump in popularity (with a 47% increase in the summer and strong adoption by Generation Z).

• Reggaeton and Latin Trap: They remain among the most consumed styles in the country, although their growth rate has been slower than that of cumbia in recent years