Ferrari replaced their dogshit marketing nigger with a proper professional from BMW!
>>28997494>a proper professional from BMWGreat, more EV crossover slop catering to the chinese that don't want any of that shit to begin with.
>>28997494So long, gay Bowser.
>>28997494>e-car disasterBut Ferrari will still push it on customers (supposedly without any coercion)"Ferrari is treating orders for the Luce as a measure of client commitment, with buyers who back the electric car standing a better chance of securing the brand’s scarcest models, Bloomberg reported on Wednesday, describing the approach as a loyalty test.The Italian brand has signalled to portions of its collector base that committing to the €550,000 ($636,000) car earns a place in line for rarer, more exclusive models, people familiar with the discussions told the agency."
>>28997494They fired the salesman? They should have fired the guy gave the thumbs up for that Leaf looking boat.
>>28997501Wow, thanks for the article. It really sheds light on nothing anyone cares about.
>>28997494did the marketer hire the designer? how would a different marketing campaign change how the car was received?
>>28997507>>28997623The designer is not employed by Ferrari. He was contracted just to make this one car. Needless to say, he'll never get work in the car industry ever again.
>>28997626>ruined Macbooks with that stupid butterfly keyboard and USB-C only>now he's ruined Ferrari
Who cares, ferrarri has more than enough money to blow on a couple bung projects
>>28997494>people don't like EV Ferrari egg>IT'S MARKETING'S FAULT!!!Ferrari's EV agenda remains intact and no lessons were learned.
>>28997631USB C is based but the keyboard was indeed shit. Apple probably saw the writing on the wall with him and its anyone's guess how Ferrari didn't.
>>28997626Jony is the type of spelling that latinos use when they try to give a gringo name to their kidsprobably Jhony would even be more peak
>>28997494Why is the marketing guy designing cars?
>>28997494>ok we designed this absolute dogshit car that tanked our brands prestige go market it>wtf people dont like this ass car youre fired marketer boy
Marketing guy's job is to sell turds, they don't matter unless you produce turds. With the Luce Ferarri is now in the turd selling business and this guy was out of his depth. Good that they got a real expert turd seller from BMW though.
>>28997494he should have made an ad with anime girls and you retards would have gobbled it up saying its an awesome car
>>28997494>When a car bro wants to be a tech bro.fucking deserved
>>29000182How stupid are you? He didn't design or even chose to make an EV. His job was just to market it
>>28997494They just need to put loois homolton in their commercials and their junk will sell to normal cattle
Fixed
>>28997623>>28997626i'll be honest, the interior is very good (by modern slopmobile standards). great use of materials, e.g. having multiple stacked screens to give them more dimensionality. only criticism i have is the literal ipad.the exterior is unfathomably awful, though.
They shot the messenger.
>>28997501I can see why Jay Leno hates Ferrari as a company.>If you can't handle me at my worst you don't deserve me at my bestLiterally Ferrari
>>29000927You stupid twat, he was the one who brought those clowns in and told them to have at it without any constraints. He fucked up BAD.
>>28997501It's the (((Stern-owned))) Patek Philippe business model.Makes sense the (((Elkann))) finally boys adopting it
>>29002253Kys
>>29003093Don't forget Hermes too. "Luxury" is a scam.
>>28997494Is this the retard that thought making 20 threads about this thing on /o/ would sell even one Ferrari EV?
>>29003093>Sleep deprived grammar.Sue me
>>29003099If people are dumb enough to play those games they'll keep pushing them on consumers.God knows how many Rolex ADs I told off before finding a decent one
>>29003093based noticer
>>29003104>Yes, I bought your Rolex watch, the one with the date display>and IT MADE ME DEEL>LIKE A PIECE OF SHIT!
Bizarre overaction to this car
>>29003131>looks like shit>slower than the Chinese competition and costs 5x as much>so objectively poor effort that it tanked the Ferrari share price>Ferrari have admitted it's just a shit test to get to the top of waiting listsThe reaction has been fair.
