Almost half of Gen-Z and Millennials have purchased music records of some physical format, inplace of computer data only.https://luminatedata.com/wp-content/uploads/2026/07/Midyear-REPORT-2026-0714-compressed.pdfThe CD has been recontextualized from a functional audio format into an affordable collectible. This behavior underscores that for younger generations, the act of buying physical music is as much about aesthetic ownership and direct financial support for the artist as it is listening to the music on the product itself"Among artists who had a direct impact on the resurgence of CDs, K-Pop icons BTS' 10th studio album, ARIRANG, was a big seller," Vice points out in their report on the new data. "However, Luminate also found that, beyond K-Pop's overall influence, CD sales still increased 6.7% year over year, even if the whole genre was removed from the equation, jumping 16% to 16.3 million units."That's more than the growth of vinyl sales (2.4%) — but physical media in general seems to be making a comeback:Through the first half of the year, total physical album sales on vinyl, CDs, and cassettes reached 38.2 million units in the United States. This equates to a 7.8% increase.... [I]t seems that younger music fans have been driving a lot of the retro revival. The report shows that in 2026, 60% of Gen Z listeners said they most often listen to music from the 1990s and older. This is a massive increase from the 18 percent marker in 2021.
