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>>545682294
Gee it's almost as if flooding people with ads can backfire when they get sick of your shit and learn how to install adblock. McDonald's never learns.
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>>545682294

McD's problem isn't bad marketing, it's that their food isn't worth the price.
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>>545682294
maybe they shouldn't treat their customers like dogshit
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>>545682294
bring back slides and the rick and morty sauce
>>
Open "no niggers or Jews allowed" stores.
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>>545682294
I asked chatgpt what the most popular restaurants and food were for gen z
females:
>sushi
>chicken
>lattes
>mexican
>chocolate
resturants:
>starbucks
>chickfila
>chillis
>chipotle
>cheesecake factory
males:
>chicken
>mexican
>pizza
>steak
>protein shakes
restaurants:
>chickfila
>chipotle
>chilis
>rasin canes
>wingstop

mcdonalds needs to chickenmaxx and dollarmenumaxx if they want a future. Trying to become a luxury fastfood has killed it
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>>545682294
I’d change the logo form that dated swoopy ‘m’ to a modern clean design. Something like a silver MD on white background. I’d change all the commercials to feature very thin androgynous and stylish people standing around and looking bored. I seem to remember the restaurants being overly busy with color. That needs to go. Black, white and grey, like a beautiful clean laboratory. If we need to have human employees then change the uniforms to look like those STAFF bots in Security Breach.
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>>545682294
I'd try not to throw up in my mouth when filmed eating a bite of my own product.
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>>545682836
This. 90% of the time a CEO calls comms or marketing because of a comms or marketing problem it is usually a reality problem. The problems isn’t comms/ marketing … it’s your product/price.

t. Comms marketing anon.
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>>545683087
I don't think you have to worry about Jews eating McDonald's, they're too cheap to get ripped off like that. Plus cheeseburgers aren't kosher
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>>545682294
Make the weird foreigner doordash bros pick up their orders at the back door, it's like walking into a refugee camp when you go into a McDonalds
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>>545682294
Pick some lame rapper
Offer him millions of dollars for a collab
Launch a new "lame rapper combo"
It's just a cheeseburger meal with lettuce and onions
Repeat dozens of times with different lame rappers
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>>545682294
I would do a 360 and keep raising prices
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>>545683404
chipotle sucks cock. i'd rather get taco bell
>>
>large 10 pc mcnugget combo: $10
>large Big Mac meal: $11
>McDouble: $3.50

They know what the real reason is, marketing just failed to convince people to pay these prices.
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>>545682294
Going back to pre-COVID pricing would fix sales, but number wouldn't be going up as fast... hmm, I guess they should raise prices again, make the food even smaller (like comically small) and use shelter did and cats instead of beef. Also, fries can just be old fries other restaurants were throwing away.

Hire me, McDonald's! I got all the cost-saving ideas!
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>>545683992
its still top 5 for men and women, along with chickfila and chilis (for some fucking reason, apparently it’s deals popular on tiktok??)
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>>545682836
mcds in india is pretty fucken good, they need to bring the double cheeseburger here. two deep-fried slabs of cheese with lettuce onion tomato and mac sauce ffffffffffffuck it's so good. fries with peri peri and a coke
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>>545682294
Fast food is meant to be cheap. When they raise the prices no one is going to bother, they’ll just buy normal groceries for the same relative price.
>>
demand 3 times the price for an inferior product compared to 10 years ago. sales are declining. truly a mystery! and dont get me started on 20 years ago.

the subhumans cant afford mc donalds anymore and the middle class wont step into mc donalds because its a established subhuman meeting point. at this point your only option is to sell cheap shit to subhumans, the middle class isnt coming back anytime soon.
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>>545682786
i stopped going permanently after they took away the free large fry and made it medium. not to mention dynamic menu pricing or whatever the fuck it's called. prices go up and down depending on the day. yeah fuck you. they can fuck right off
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>>545682294
Lower prices.
Literally nothing else will get people in the door.
And bring back the big breakfast and fajitas.
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>>545682294
Fast food boycott holding strong!!
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>>545682294
Take notes from the East
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mc donalds is now half the price compared to eating at an actual restaurant with waiters and high class food ... just lol what are they thinking? why wouldnt i go eat at that italian families restaurant instead?
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>>545682294
Restaurants are understaffed so they look and feel dingy. They obviously pivoted toward online and DoorDash orders over an in-person dining experience.
>>
1. make the food more affordable
2. try to make mcdonalds cool, appeal to zoomers and gen alpha
3. try some food experiments, some out there ideas
4. do happy meal tie ins with anime cartoons
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>>545682294
you can buy a 10 lb bag of potatoes for the price of a medium order of fries

it's insulting. last time I went there (years ago) I started throwing handfuls of ketchup packets in the trashcan
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Make it a fun place for kids instead of being some generic grey restaurant.
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>>545684568
in-n-out is my only vice
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>>545684801
what is it with you faggots and anime? grow up you fucking child
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>>545684801
Leave the stupid gimmicks to BK and Wendy’s. McDicks is a comfort food and should stay in its niche.
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>>545685028
anime is good, most people like it
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>>545682294
McDonald's charges 17 bucks for a quarter pounder meal. Miss me with that shit.
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>>545685239
7 dollars for a medium shake in Canada.
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>>545684522
They want people to pay nearly 5$ for one of the same sizes of fry/hashbrown, or you can leave... And will die on this hill apparently.
>>545683404
They seem to refuse to pay suppliers more than garbage price for chicken, leaving the pink slime as the only long term viable product.
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>>545683855
To be fair they are well aware that their only clients are niggers, regardless of skin color. If you eat at McDicks, you're a nigger. Rope up faggots.
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>>545682294
Fast food is goyslop and they use human meat.
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>>545682294
I would unironically break it up. Piece it off to regional brands and even local businesses. The reality is people don’t obsess about American brands anymore. Inside America there is so much ethnic variation from place to place national brands don’t make sense either.
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Slash their bloated marketing budget to help cut menu costs
Simplify the menu to speed up service
Stop pretending to be fancier than you actually are. McDonald's will never be Culvers or In-n-out.
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>>545685358
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>incrementally decrease size of products
>incrementally decrease quality
>incrementally increase price
>nobody wants to buy your overpriced un-filling unhealthy slop anymore
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>>545684891
The brand was dead when it was too scared to show off the clown. It’s been a zombie ever since.
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>>545682294
>replace the chemical slop with actual food
>go back to the old aesthetic for restaurant design, interior, and uniforms
>close it on sundays (not a christian thing just think it would be good to give the wagies an extra day off)
>publically execute ronald mcdonald for treason and photoshop him out of all marketing
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>>545682294
they need to make the food taste like it did when I was a kid
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>>545686235
I had it in Asia 10 years ago and it tasted way better than the stateside slop.
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>>545682294
Try and get hired as the new one. By saying I know the secret but not telling them till they hire me.
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>>545686123
>>incrementally decrease size of products
this has happened tho, the sizes have remained the same for decades
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>>545686201
They retired Ronald years ago. Stating that clowns don’t have the same cultural power they once did. Or they didn’t want more allegations of fueling childhood obesity. Clowns are more associated with horror than childrens’ entertainment now anyway.
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>>545682294
Close half the stores and increase the food quality. Cut half the menu.
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>>545686589
The brand was more than just Ronald though, it was Ronald and his zany friends. It went far beyond the clown
>>
Stop hiring so many shitskins. I won't eat food prepared by their stinky brown hands.
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>>545682294
Start serving horsemeat I personally fucked
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>>545685921
kek
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>>545685496
The literal place next door sells cheaper burgers. This is cope, McDonalds was making more money then it ever had after covid.

They refuse to reduce profits for any sort of happiness. This model they had works only short term. It lost all color and beauty it had.
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Can they at least stop with the depressing black box building design? It doesn't have to be like pic related but fuck, stop trying to create demand for SSRIs.
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>>545682294
Make the Mcrib permanent. This will make me popular with the obese.
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>>545682294
Bring Back Supersize items. Let it remind people of the good ol' days.

Then also drop prices.
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>>545686521
You can choose to believe the corporate BS, or you can trust your own lying eyes.
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>>545682294
How's the chicken man doing?
Over here McD has been awful lately, but KFC somehow managed to make their """"food""" even worse, smaller and more expensive.
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>>545684522
I went yesterday for the first time in several years and the food was shockingly bad. The lettuce and tomato’s had no flavor to them, the burger was so thin that you could barely taste the meat over the amount of added salt, the fries were overcooked and had no seasoning, and the chicken was so bad I couldn’t even finish 1 (spat it out).
Portions are smaller too

They cut too much out of it and I doubt I’ll ever be back
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>>545682294

if they want to earn my business again, they need to offer that buy one, get one for a buck on big macs. And they need to bring back the dollar mc chicken.
These terms are non-negotiable.
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>>545686589
>Clowns are more associated with horror than childrens’ entertainment now anyway.
Focusing on adults didn't stop the horror.
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>>545683734
The Jews know somethings up
https://www.youtube.com/watch?v=1kAndmO-YTQ
https://www.youtube.com/watch?v=1mDpXHWxPM0

Look how he always spits out the hamburger, WHY? What does he know that we don't???
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>>545682294
McDonald's can't be saved. It stopped being about food and became a real estate company with branding, which is becoming the norm if it's not already there. I don't really see how you could turn back the clock to the beginning. The original business can't really return.
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>>545686921
Every building is a brutalist grey cube because it’s easier for the owner to gut and flip when the time comes.
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>>545683494
Fuck this, bring back the ball pit!
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>>545683404
>MAXX

STFU and KYS
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>>545686921
Rockside Road baby!!! Woohoo
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McDs fucking sucks anyway
There's Steak n Shake, Culvers, Wendy's, and any local smash burger joint
Why fucking bother?
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>>545687590
go back to facebook boomer
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>>545682294
Customers get an AI generated burger NFT collectable. The more you spend the rarer the NFT becomes. Drop a some millions so some shills can sell their AI burger for a couple hundred thousands. Zoomers would swarm the stores.
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>>545687415
That's why, no matter the franchise chain, they all look alike. Everything is going commie block. Long gone are the days of distinct buildings that you recognize even without signage. I feel for the Anons that didn't get to experience the mid to late 20th century.
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>>545684891
They can’t because the niggers will come and sit for hours.
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>>545687415
How often have you ever seen a Mcdonalds close though? I think it's just done to demoralise people and make them easier to market to
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This cost $2 before Covid. I wonder why I never go to McDonald’s anymore
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>>545683404
>Mcdonalds is so expensive, so bad, so poisonous
>it got burgers to stop eating burgers
Is this a masterclass in antimarketing or something?
>>
>>545682294
I would put this woman in charge of all important decisions and operations.
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>>545687897
>5$ McChickens

I remember when those bitches were 99 cents lol. Fuck.
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>>545688054
Not really
There's plenty of alternatives, and not all fast food are burgers anyway
>>
They want some magic solution that won't affect the bottom line. It doesn't matter if they hemorrhage money from lack of sales.
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>>545686721
Hamburglar 4eva!
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>>545682294
Perform Seppuku as Ronald McDonald on live TV for pushing goyslop
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>>545682294
McDonalds is a lost cause
incompetent overpaid executives are going to raid it for as long as they can
>>
>check the app
>69 cent deal
>you have to buy two sandwiches which comes out to 5 or 6 dollars
I DON'T WANT TWO SANDWICHES
STOP HAVING DEALS THAT AREN'T DEALS
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>>545682836
This. They sell burgers and fries that cost as much as a meal at a sit down restaurant
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>>545682294
Earlier this week I had a rare craving and thought I might treat myself to a McDonald's breakfast. It's something I don't typically do but thought I might enjoy. Tons of homeless in the drive thru (Colorado Springs for reference) any way there was some non English speaker barely barking what I wanted. I took one look at the prices and instantly drove away. It's over. The whole thing (McDonald's) truly felt beneath me.
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>>545682836
this so much. they used to be cheap. now i can buy a meal in a restaurant for the same price. they lost their selling point
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>>545686853
Think about all the kids who don’t get McDonald’s trips with mom and dad or the grandparents
Entire generations of brand loyalty are going ignored.
Buh da da duh da, I’m lovin’ it,
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>>545687002
McDonalds fries have never had seasoning
what kind of nigger ignorance is this
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>>545682294
How about instead of spending 90 billion dollars on ads with fat gap-toothed niggers, they just lower prices. Then people will say "heyx the slop at McDonald's isn't as expensive anymore" and you sort of get good publicity and word of mouth. Or nah, fuck it how about a fatter gappier toothed nigger with freckles and a blond wig?
>>
>>545688275
McDonalds unironically is luxury burgers in Poland. Here it’s shit that might get you stabbed by one of the meth addicts in the lobby, or perhaps even one of the employees. One never knows.
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>>545688286
>Think about all the kids who don’t get McDonald’s trips with mom and dad or the grandparents
Yeah, a lot of kids probably eat take-away / delivery food anyway so pizza or maccas weekend aren't special anymore. Plus whole family would be on their mobile phones anyway.
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>>545686939
ESL memeflag jeet agrees with you anon
>this has happened
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>>545687590
maxx is a 4chan term but ok
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>>545688475
>maccas

Is this some kind of British Isles devilry
>>
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>>545682294
They know the prices are awful, but they refuse to acknowledge the elephant in the room because there's nothing they can realistically do because of the insanely high prices of beef and labor now.
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>>545688166
> Perform Seppuku as Ronald McDonald on live TV for pushing goyslop

They need to make a street fighter style game. Except use the characters like Ronald McDonald. The characters can fight 1 v 1 arcade style. Have it running on the tablets that are at the tables. Do an ad and marketing campaign. The little boys would love it. Maybe they can do a few girly characters though too. NO fucking tranny shit
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>>545683024
just bring back McPizza..
>>
>>545688549
>4 wagies making $14/hr
>One shift lead making $16.00
>One assistant manager making $20/hr
>One GM making at most $50,000/yr
I doubt labor costs are a pain point. The real pain point is the price of diesel for the trucks carrying the ingredients.
>>
>>545688470
the problem is, i can buy a craft burger with better quality of ingredients/composition for a similar price
also McD became stale. it's the same shit over and over again. in the pasty you could buy for example shrimps in tempura. now it's just "lumberjack burger" every winter over and over again
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>>545688054
i think its that most people dont eat beef anymore, our beef herd is smaller than in the 1950s (our population was ~140m then and 350m now), with most people being flexitarian now (meat only occasionally) so the only meat many younger people eat is chicken or salmon and only occasionally
>>
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They also keep attempting the same failed strategies

1. Remodel the restaurants for 10,000th time and make the franchisees pay for it (not sure how they aren't bankrupt yet)
2. Release shitty deals involving their lowest quality products like pink slime nuggets and over-salted stale seed oil soaked fries.
3. Shrink the size of their buns and meat patties and claim they "improved" quality because the buns are shiny now and look like they're made out of plastic.
4. Release deals that can only be done on apps so they can spy on you
5. Remove even more human contact and force everyone to use tablets to order in the soulless grey shitbox stores

McDonald's is circling the drain. The McDonalds brothers are probably spinning in their graves at how far their restaurants have fallen.
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>>545682294
Bring back that canadian culture appropriation burger with bacon and maple syrup, that one was delicious.
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>>545688738
is this SpongeBob memeflag nigger? There’s never been a fucking McPizza, except for the McCreampie I erupted into your mom last night after swinging her through the drive thru at McDonalds for Double Quarter Pounders and McChickens
>>
>>545682294
Nostalgia Nostalgia Nostalgia
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>>545688814
>flexitarians
holy fuck this place is spiraling into becoming pajeets.
>>
>>545688770
and they cant do vertical integration?
>>
Pay reparations to white people.
>>
>>545689007
just asked chatgpt:
>35% gen z flexitarian
>8% vegetarian
>4% vegan
only 1% are jeets. Eating meat is really not a white person thing anymore, uncle adolf was a vegetarian 100 years ago and was on record as wanting to shut down slaughter houses and ban the sale of meat after the war
>>
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>>545688862
>Release shitty deals involving their lowest quality products like pink slime nuggets and over-salted stale seed oil soaked fries
But your favourite kpoop idols love it!!!
>>
>>545688054
I figured they were just doing the thing where the restaurant is a front for the real estate holdings, which were the actual financial focus. The issue is that, if real estate prices ever tank, you're fucked.
Or if you piss local governments off so much that they entomb your real estate like Sears did.
>>
>>545682907
But their customers are dogshit.
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>>545682294
Sell the entire franchise to israel and use the money to buy Wendy's instead. Then I lower every menu items price by $1 and increase food quality to acceptable levels for human consumption and bring back beef tallow fries. There would be small a profit loss from the higher quality ingredients and not sapping every penny out of customers yes, but the goal is empowering the brand. Wendy's isnt too far gone like McDonald's is so they can still reverse course and win back good sentiment. We'll become known as "the one good fast food joint besides chik-fil-a"

Once everyone is eating at my restaraunt I'll outperform my jewish competitors because sheer order volume is outperforming their price hikes.
>>
>>545682836
This. McDonalds is supposed to be the cheapest of the sloppest. It's extra slop right now yet buying a full meal for each member of a family of 4-5 costs as much as the entire electric bill. It costs less to have clean filtered water treated and pumped into and out of my home for a full month than to get me and one person a McDonalds meal.
>>
>>545682836
The Applebee's in my town opened a pull up window for mobile orders and it was a huge success. Why the fuck would I pay $16 for McDonald's when I can get a bigger, better quality and healthier burger for the same price that I didn't even have to wait for?
>>
>>545682294
>>545682786
>>545682836
>>545682907
>>545683024


BAN SEED OILS AND GMO BREAD
>>
Go vegan, affordable and no support to the idf.
>>
>>545689136
>vertical integration as a solution to high diesel prices
The fuck are they supposed to do, go into the petrochemical business?
>>
Just go local at this point
Like for instance if you live in a city like Chicago, you have places like Portillos with multiple places, why the fuck would you bother?
>>
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>>545682294
refine all the """food""" back into crude oil and sell it on the open market
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>>545682836
You don't understand the corporate mentality. The purpose of marketing and communication is to manipulate people into buying, no matter the price. Price, a priori, can only be wrong if it's too low. This is essentially the mentality of boomers when it comes to their home prices as well.
>>
>>545690025
yes, it's not that difficult and they have enough cashflow to actually be fairly formidable at scaling it.
>>
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>>545682294
>Sponsor Twitch streamers until the Big Mac is to Fortnite what Monster Energy is to CoD. Anyone willing to eat it on stream gets a menu delivered for free through UberEats or whichever app the closest restaurant is listed on and maybe a few hundred bucks if they're popular to achieve saturation.
>If you have the app and it detects you're near a restaurant, haven't gone in a while or meet other criteria it will sometimes offer you a small coke or a coffee for free. Drinks cost almost fuck all but once you're there you'll either buy something else or be more likely to come back tomorrow
>You know how Starbucks sells coffee with their logo on it in some supermarkets so you can make their drinks at home ? It's probably a good idea, it makes their coffee taste the same as yours and keeps the "coffee=Starbucks" idea in your head, I don't know I don't buy it, but maybe McDonald's can sell stuff like sauce or ice cream there too
>Introduce rare toys in happy meals, like a 1 in 5000 Golden Ronald instead of regular Ronald. Kids love gambling just look at MrBeast's toy line, this shit should be illegal but until it is might as well exploit it
>Encourage just putting your friend's account when ordering shit so app owners will shill McDonald's arguing they can get the whole group 5% off thanks to their platinum account or whatever I'm not sure how it exactly works

Now they also need to lower those fucking prices one way or another, maybe introduce burgers with turkey instead of chicken or pulled pork instead of beef, I'm sure if you marinate it a bit before frying it, like in Chinese sweet sauce and stuff, you can get something edible for cheap and they probably already do it in some parts of Asia, but that's probably not the CMO's job
>>
>>545690025
https://corporate.mcdonalds.com/corpmcd/our-stories/article/cookingoil-to-fuel.html
nvm seems they already considered and implemented a lite version of what i was thinking in the UK
>>
Just go to a local restaurant, any of them. They always have burger and fries, order ahead and there you go. Or go to Wendy's since they actually did the very rare corporate thing and told the jew "activist investor" to go fuck himself with his takeover offer and showed confidence in themselves. Even went so far as to say if anyone ever tries it again, they'll nuke the bitch to the ground. Dave would be proud.
>>
>>545688098
They were just under a dollar for the longest time, when I was in highschool if I had $3 I could get 3 mcchickens that would more that fill me up.
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>>545690150
literally no one buys anything with the expectation of it getting cheaper later on
wtf are you even on about?
>>
>>545682294
Downsize so the offer the give you means jack shit. We're on the sinking boat and they still wana squeeze. Walk the plank ceos you've burned the world as it was known
>>
>>545682294
The big question is what is chik fila doing that McDonald's isn't
>>
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>>545685588
>To be fair they are well aware that their only clients are niggers, regardless of skin color. If you eat at McDicks, you're a nigger. Rope up faggots.

You are clearly observant but apart from niggers and land whales there is my mum who eats there with her gym buddies just getting the filletofish on its own once or twice a year.
>>
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>>545690949
If you had the aptitude and a spectrometer you wouldent eat any fast food
>>
>>545682294
I'd fully automate it.
>Insert dollar
>Receive borger
>>
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>>545682836
>McD's problem isn't bad marketing, it's that their food isn't worth the price

Yep. Is this greed, or the result of people not having the capital anymore?
>>
>>545692089
return of the dollar menu would be pretty nice
>>
>>545682836
>invest billions into marketing, AI, and bullshit
>cut back on quality of food
>raise prices
I guess they thought people would just be stupid forever
>>
>>545692214
its gotten to the point where I can go to AMPM, a gas station, and get a better burger for cheaper
>>
>>545682294
Go on TV and bite into a McDonalds sandwich like he likes it. That's what did the last guy in. He couldn't even bring himself to pretend to enjoy the McGoyslop.
>>
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>>545682294
Maybe paying a burger flipper $20 per hour wasn't such a good plan afterall



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