Sex, but not too much of it. Sexy designs, but not too revealing. Hard and challenging gameplay, but not too hard, otherwise they'll activate cheats. Affordable prices, not too expensive, otherwise they'll pirate it. Affordable and easily accessible hardware, to run these games on, otherwise they'll piss and shit themselves, coping that their 1080ti is still enough for modern standards. Good quality music, if it's not good enough, they'll mute it. And last but not least, no epic games store exclusives!

To kill Justin Bieber

TKD