Do you think all the publishers cramming into September to avoid GTA(and COD in October) is risking cannibalization from the density of releases?>"I don't see why people are scared of it. It has its own fucking audience that doesn't go around buying nerdy niche sailing games or nerdy puzzle games or tiny story-driven emotional deckbuilders. They just want to play GTA." He points out that most players don't buy indie games – indeed, a 2025 Circana survey found that 63% of US players buy a new game once every six months or less (with 33% buying a game less than once a year), while only around 14% buy a game once every month or more. It's likely that this small percentage of enthusiastic repeat purchasers represents the main buyers of indie titles. "I'm pretty sure that's not the GTA audience," says Sala.>almost the entire US market only buys 1-2 games a year
