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https://insider-gaming.com/ubisoft-motherbrain-genai/
>Last week, speculation hit the internet following a series of trademarks relating to the word ‘Motherbrain’ from Ubisoft, and what the company’s next push into GenAI could look.
>Insider Gaming has since learned, since those trademarks went live, that Ubisoft’s ‘Motherbrain’ isn’t just another fad as it chases trends; instead, Motherbrain will serve as a global entity within Ubisoft, implementing GenAI across its games.
>Several sources tell Insider Gaming that Motherbrain is intended to be implemented across as many of Ubisoft’s games as possible, and is now viewed internally as just as important as Ubisoft’s Creative Houses and Core Services. It’s said that Motherbrain will help to ‘accelerate gameplay innovation’ across Ubisoft titles.
>In an internal announcement across Ubisoft, it was said that Motherbrain will “now operate as a global entity dedicated to supporting gameplay innovation across the group. The team [Motherbrain] will continue to develop proprietary AI technology and middleware dedicated to generative gameplay, which will serve as a shared foundation across our studios.”
It keeps getting worse and worse.
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>>749056663
AI destroying gaming is just inevitable at this point
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>>749056663
I'm sure it'll work out just as well as all their other harebrained schemes that have cost them comical amounts of money.
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can't be dumber than the people at ubisoft
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>>749056663
>a series of trademarks relating to the word ‘Motherbrain’ from Ubisoft,
How can they take out a trademark on a name universally associated with a famous Nintendo IP?
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>>749057085
If I had to guess it's probably because it's just some technology or process or something while Mother Brain is a character inside Metroid. If Ubisoft implemented a character called Mother Brain inside Ghost Recon or some shit then Nintendo would probably send the cease & desist.
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>>749056818
Nah, right now we're basically seeing two things
>stuff like COD or Fortnite using gen AI doesn't matter because the userbase is so ingrained that until it starts meaningfully impacting the gameplay experience nobody is going to care that they AI generated some cosmetics or in-game map decorations
>AI generated smaller games on Steam sell demonstrably worse, using AI in your game instantly wipes out up to 50% of your potential market

People that buy the biggest stuff like COD, AssCreed/Far Cry, GTA are going to basically brush past any AI use as long as the meaningful game experience is still human made. The deciding factor is going to be with games with smaller markets and more discerning audiences. This will be the one where there's still an appetite for 100% human made games.
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>>749056663
> video game crash imminent.
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And here's the first test!
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>>749056663
I feel like Ubislop games can only get better with this
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>>749057085
Nintendo ain't got exclusive rights to it. Other companies have used it freely like sega in phantasy star and square with chrono trigger.
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>>749056663
>Motherbrain
@Nintendo DO SOMETHING
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>>749057085
Which one?
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>>749060770
Metroid.
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>>749056818
The games industry is already destroyed.
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>>749060848
Nobody cares about Metroid anymore
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>>749056818
And that's a good thing
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>>749056663
>Mother brain
Gamers are so fucking gay.
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OP, have you considered not posting off-topic garbage?
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>>749061248
How is this off-topic?
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>>749060994
Apparently so
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>>749061248
fuck up, retard
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>>749061248
What's with all these backseat moderators on /v/ lately?
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>>749056663
These retards released like three giga flops in the last few years, how have the not gone bankrupt?
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>>749056663
The modern audience won't be happy to hear this
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>>749061248
Retard
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>>749056663
Are they making Phantasy Star?
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surely genai will save ubishart!



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