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Nijisanji's research and data about the current vtuber market in their financial report
>>
>Content and talent really need to catch on properly overseas
Good luck with that. Maybe Riku could publicly sell his yacht and use the funds to pay his livers a living wage?
>>
>>112593731
Riku would rather buy a second yacht and only pay his talents leftover peanut shell pieces than that.
>>
People in the West want to have fun, Nijisanji. You smell like rules and corporation.
Yagoo is probably just as important to the success of Hololive as Myth was. He puts out pictures of himself working as a farmer and doesn't sound like a tech snob despite being a tech company owner.
I'm not saying Riku has to step down, but in the West we need a figurehead we can rally around.
Plus, as a viewer I never see your streamers stream. How do you have a hundred of them and none of them get recommended to someone who floats around the space? Fix it.
>>
""""Female""""""
>>
>>112593897
Nijisanji DID catch on in the west. Then they bullied one of their core talents to suicide and smeared her publicly.
The western market was open and receptive to non-Holo vtubers and the competition was healthy. Anykara chose to shoot itself in the foot and then chose to do absolutely nothing to mend its ruined reputation.
>>
>>112593670
>7:3 female to male member ratio yet equal watch time
Which means that the average male fan watches streams more than twice as much as the average female fan. I think this holds for female vtuber fans in general. The Holostars get a lot of engagement on Twitter for instance yet they don't have stream numbers that reflect that level of engagement like the Hologirls do.
>>
>>112593670
>7:3 female to male ratio
>70% of merch buyers are female
Yeah no wonder Riku starts catering to male livers more and soon we will see a reverse-Holo in Niji where females will soon be the outcast

Even in NijiEN side, this company only cares about BtB and occasionally Luxiem when the Lazulight sisters are begging Riku to release more Elira merch for their anniversary
>>
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>>112594007
I'm actually surprised this stream never got deleted
>>
>>112593670
If Niji just became "the male company" and Holo "the female company" things would probably be better off.
>>
>>112594039
This isn't exclusive to Vtubers and is just general spending trends in Japan. Men and Women now make up roughly equal portions of the workforce making roughly equal pay, but men are generally more tied down by financial burdens while women generally have considerably more disposable income for the same wage.

Every sector of the japanese service economy has been transitioning through the 2010s to cater more to women because they make up a bigger proportion of spenders all across the economy by around 50%.
>>
>>112594039
Women buy way more merch tho
>>
>>112594158
That's hilariously stupid. I guess women in japan are not becoming mothers.
1 child = 2 years of a woman's career down the toilet. 2 children = 3 years. 3 children = 4 or 5 years.
In other words, there's no point in training women for these high level rigorous careers, because they just drop out to become mothers. Women typically take lower earning jobs where they can work part time or take breaks from work. Because of this in the west womeb make signficantly less money than men. They have significantly more debt since women tend to be wild spenders while men are savers.
Let's not even mention that women have significantly lower IQ in general, with worse test scores and everything. Women have been tried in CEO positions but it always becomes a disaster, which is why 90+% of CEOs for top corporations are men.

If a society has women earning the same as men, there is something fucked up and broken in that society. That is definitely extremely abnormal
>>
>>112593670
>especially ramping up overseas outreach
For Anycolor's sake that better mean China/Korea/SEA, because they have no chance of a comeback in the west.
>>
>>112594226
That's because women have gathering behaviors. Think about our primate days. Women love gathering things.
This is why in the west as well, womeb are notorious spenders. They will spend thousands of dollars in credit card debt at the store. They treat "shopping" like a hobby. They watch unboxing videos because buying things makes them excited.

But even worse, the things they spend money on.
Men will buy lumber, a lawnmower, paint, a drill, a car....etc. practical items. Women will buy a sparkly wristband, a dress, shoes, designer lipstick, cute buttons....etc. Things with no practical value whatsoever.
Women waste money, and they waste a lot of it.

If you asked me who would blow money on cheap plastic merch for vtubers, the immediate answer would be "women". This is woman behavior. It's no surprise at all that women make the majority of sales, even if they were a small minority of the fandom.
>>
>>112593670
If this retard had any idea, he would consider overseas scorched earth
>>
>>112593731
>Maybe Riku could publicly sell his yacht and use the funds to pay his livers a living wage?
Why should he?
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>>112594158
>>112594319
For the record, the post was wrong. As predicted women earn less in Japan and strongly prefer part time work
>>
>>112593670
I have seen 5 people make the same ai gen post praising anycolor stock on X
Did something happen?
>>
>>112594039
I think it's more likely the bots they use all register as 'male'. That's why Kuzuha thinks that he has a male-dominant fanbase, because all the bots are male
>>
>>112593897
>Yagoo is probably just as important to the success of Hololive as Myth was.
We are not in 2021 anymore and Yagoo has made huge mistakes. The EN model redesign fights that should have been settled in 2022 but have dragged on for over 4 years. The graduations of Sana, Ame, Fauna, Mumei, and Gura. The enormous amount of money he wasted on HoloEarth (because he got tricked by the Metaverse hype). The JP talents who had so many fights with management they decided to quit to be indie vtubers. That EN talents are telling viewers they aren't respected even a year after the Yagoo tea parties (which obviously made no difference). The growing amount of malicious compliance with talents doing RM concerts at the same time as Hololive concerts and/or refusing to stream. Hololive EN is better than Nijisanji EN but it's mostly carried by the talents. The management in both corporations is so incompetent that they are destroying their brand name outside of Japan.
>>
>>112593670
thats also the retard who claimed before that the ratio of malefemale was 50/50, or that the botted engines rise was totally the youtube algo. Hes always full of bullshit.
>>
>>112593670
the market researchers cannot bake with the overseas investment schtick. Their own data proves that it has gone horribly. I said it after the black screen if they wanted to take their branch seriously they had to purge the right people. Too much time has gone by. They lost the sexiest knight they will ever have.
>>
>>112593670
wait, so chuubas are kinda stagnating in JP too? The EN market is already shifting towards indies, there's nothing there for JP corpos to grab IMO
>>
>>112593670
>especially ramping up overseas outreach
Are they retarded? Is this just a pointless line to placate investors or do they actually plan to throw more resources at NijiEN?
>>
>>112593670
Why do we give a shit about Nijisanji again? They're already the laughing stock of vtubing.
>>
>>112594131
It's so Elira can claim she got a 1.4mil view video on her channel
>>
>>112593897
yagoo did nothing. don't lie.
>>
>>112594519
Is warhammer in the lumber category? Asking for a friend
>>
>>112594131
They won't ever delete it nor allow Elira to delete it, because that would be tantamount to admitting they made a mistake in allowing it to go up in the first place.

The only way it'll ever be taken down is if Elira graduates under sufficiently good terms to be given the option of keeping some or all of her vods up, but she chooses to completely wipe everything. That's the only way it'll go down, because they absolutely will not let her take it down while keeping literally anything else at all up.
Oh, and on top of that she would have to avoid any public interaction with Dokibird while Nijisanji EN still legally exists, lest management "accidentally" unprivate the black screen while keeping the rest of her channel private.
>>
>>112594519
No "man" who watches vtubers has ever bought lumber
>>
>>112596406
Playing and painting or just collecting?
>>
>>112596328
And it had the opposite effect of placating investors. Cutting back on dividends and using the savings to invest in the EN branch did not make the investors happy.
>>112594693
Anycolor's stock shat the bed yesterday, dropping to the circuit breaker so hard and so fast that the charts couldn't update it properly until market close. They also dropped down to 2234 in last night's after hours trading.

....oh, and the EN branch had less commerce revenue and less overall revenue through the entire fiscal year (May 2025 - April 2026) than they did in Q3 of FY 2023 (Nov 2022 - Jan 2023, which included Xsoleil's debut and Luxiem's first anniversary)
>>
>>112596548
Women waste money on trinkets. Men are much more likely to save their money, and when they do spend it's on practical items. So the men who were convinced to blow money on vtuber merch, yes they are behaving like women. These items are very female oriented anyway. Plushies with cute smiles, acrylic stands which have no motion and just sit on a shelf looking pretty (it's very well known among toy companies that boys desire some motion or action in their toys, like toy cars, or model trains)
>>
>>112596918
>(it's very well known among toy companies that boys desire some motion or action in their toys, like toy cars, or model trains)
I remember reading about the psychology of this years ago, so perhaps the thinking on it has changed. The way boys and girls play/interact with toys differs thus, supposedly: boys will ditect the toy; it is a tool or puppet through which they exercise their will by manipulating it around to enact whatever scenario they have in mind when they play (hence action figures), or the toy itself is the tool, dispensing with the vicarious nature of the figure (instead a toy gun, sword etc). Girls on the other hand interact with their toys (dolly); the toy is imagined to have its own agency separate from the girl during play scenarios. No agency puppet to be directly controlled vs imagined agency that is indirectly manipulated. I guess the girls' way is more conducive to child rearing, and the boys for fighting other tribes and hunting mammoths and shit.

Still, the Easy Bake Oven sold like 20 gorillion units and that was originally a "tool" toy for girls (so that they could imitate their mothers when mothers still used ovens to cook real food, or had kids at all).
>>
>>112593670
Why don't women watch in the west?
>>
>>112598674
Do you mean Western women watching vtubers or women in general watching EN vtubers? Because if it's the latter almost the entirety of NijiEN's fanbase is now female, they're just from SEA (and Pakistan for some reason). If it's the former you do get some - Mint and Doki both have abnormally large (still a minority though) numbers of Western female fans; some HoloENs do too (quite a lot of the Bloodraven people I see on twitter seem to be British for some reason)
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>>112593670
For something that only matters to 30% of the 15-39 audience in Japan they really like to put themselves fucking everywhere.
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>>112594007
Funny because when NijiEN was successful the narrative was that all their viewers were Chinese. What happened? Sure looks like the original girls hadn't managed to grow their English speaking audience at all over a period of 2 years when Dookieturd and /b/omu moved on to the next grift.
>>
>>112599301
so true sister
>>
EN died when Rosemi graduated
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>>112593670
What stock should I buy?
>>
>>112599301
>Funny because when NijiEN was successful the narrative was that all their viewers were Chinese. What happened?
Vox told a yo mamma joke to sonny and they left.
>>
>>112593670
Cringey sanji
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>>112593731
What did they mean?
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>>112599149
That's literally the point of advertising
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>>112599516
nijiEN died because reimu fucked vox lmao, bless her for that
>>
>>112596406
People meme about this but the majority of toy purchases are also women. Every man that blew ten thousand dollars in painted figurines is a drop in the ocean compared to the titans that are Plastic Horses and Blonde Girl With Many Jobs.
>>
>>112599301
NIJISEETHE
>>
>>112593731
Fpbp

>>112593670
Vtubers are on the decline. Gura graduated, Kizuna Ai hasn't been relevant, and only bips care about Marine. Hell, 2025 and this year have been the grave for so many small corpos.

Unless some bloody miracle happens in the next year, nobody will bother. Such a shame, really.
>>
>>112609204
Sadge
>>
>>112593670
Nijisanji Alternative when?
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>>112609204
A lot of good will and viewership has forever left Niji as direct result of the way they treat their livers and community
People haven't left, they went on to watch 2views and make them 3views
It's not dying, it's moving away from the shit hole you guys made for yourself
>>
>>112593731
>He says as Hololive was actually exposed to not pay their artists or talents and actually keeps them in debt

Funny
>>
>>112612180
Niji harassed a woman in the hospital to drop a lawsuit asking to get paid for work she did.
>>
>>112593897
>Plus, as a viewer I never see your streamers stream.
This is actually very interesting. Youtube's algorythm seems to segregate quite well. The last time youtube recommended me a niji stream was back in '19 (?) when Lulu did a DS1 run
>>
>>112594131
I think that was one of the rare instances of "letting a bad VOD stay up to avoid accusations of hiding information" backfiring tremendously. Because it stayed up, people went to see it and realized it was not a joke or edited footage, it all happened as it was stated and it was extremely easy to find and corroborate each claim.
>>
>>112593897
>>Plus, as a viewer I never see your streamers stream. How do you have a hundred of them and none of them get recommended to someone who floats around the space? Fix it.
Realistically, this isn't even something he CAN fix. Once your channel takes a massive hit like nearly all of NijiEN did, youtube tends to completely fuck you over in the algorithm. That's the main reason the affected channels have only shrunk since that day.
Some of them were able to sort of escape that fate and begin to grow again, but without further investment from Niji or completely swapping to JP, they didn't stand a chance.
>>
>>112593670
Why do chuubas that pander to children (Peko, koro, shuba) perform so well then?
>>
>>112612197
>Pay me for this video I made no money on and uploaded illegally where I then tried to ACK myself when you took it down
>By the way, I will call you while I'm in the hospital and claim you're harassing me by saying no to me
K..k... KEEEEK
>>
>>112612308
Not her, anon.
But glad to see that one's still rent free in your head over 2 years later.
>>
>>112612215
The only Nijis I got recommended were Twisty and Vivi for a brief time in 2024
>>
>>112612328
>Not that crazy bitch, I meant the more obscure crazy bitch that literally had zero evidence
lmao, Holodrones are so livid over getting mogged hard.
>>
>>112612383
How ironic
>>
>>112593670
The girls just want to be part of a group and something to show off on SNS, maybe watch a member stream but they aren't going to sit thru an 6 hour SF training arc stream, that's where the male viewership comes in.
>>
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>>112599301
>All their viewers were Chinese
>What happened?
This happened
>>
>>112612215
Weird. I saw a Finana vod for a couple of minutes because I heard she finally apologized for streaming slop for over a year, and my feed started to fill up with Millie and Elira streams.
While Yt mostly recommended me Scarle and Aia stuff
>>
>>112594519
>Things with no practical value whatsoever.
Tiny correction Anon. The things they buy do have practical value within female status-games and mate-seeking activities. The two things that ultimately dominate all female thought.
>>
>>112612215
The only positive thing one can say about YouTube is that it's recommendation algorithm is extremely good. Everything else (from automated moderation, jeet programers making bizarre irritating changes to the UI to justify their jobs) is fucking awful - but the algorithm is amazing. The only reason I pay for Premium is because of the music app - it's the best music recommendation platform I've ever come across and I've discovered so many songs and artists because of it. It's the same with videos. It'll recommend me niche <100 view videos that I love for seemingly no reason (although obviously it's somehow correctly decided I'd enjoy it). And like you say it's very good at being able to somehow work out when you're disinterested in things that an AI shouldn't really be able to work out. An AI should just see NjiEN chuubas as the same kind of content as any chuuba, yet since 2025 I've also never been recommended any Niji content since I stopped watching them. Why? I watch a variety of vtubers, I used to watch NijiEN vtubers before that point - so surely an AI would occasionally recommend them but it never ever does. It's incredible.
>>
>>112593731
Y'know yachts have a public registration database, is it possible to find Riku's?
>>
>>112596328
it meant china, korean, taiwan and sea
>>
>>112594007
I'll take things that never happened for 500, Alex. They had a menhera BPD cunt who wanted a golden parachute and blackmailed and grifted her way to get it, and all of you fucking retards fell for it hook, line and sinker
>>
>>112594665
Not just Japan, the same goes for the west. If companies really could get away with paying women less for an equal job that men have then any company would only hire women.
>>
>>112612308
Whether or not you agree with the public on who was in the right on Anycolor's treatment of Selen Tatsuki is less important than who the public perceived as being in the right. The public very much did not perceive Anycolor as being in the right. I would say correctly so, but that's besides the point.

If NijiEN wants to grow again, it needs to find a way to address the rut it found itself in after the blackstream and its fallout. Preferably in the form of head-on apology and good faith reconciliation efforts.
>>
>>112614065
Obviously I can't convince you that you are wrong since you clearly used to spend your time on nyfco, but as you acknowledge, "all of [us]" do indeed side with Selen. And that is a bit of a PR and therefore commercial problem for Anycolor if it wants to rebound overseas. What do you want Anycolor to do? Sue Dokibird for defamation? Sure that will go very well. /s
>>
>>112617618
Who the fuck is "us", you delusional faggot
>>
>>112617512
>Apologize to menhera bitch that regularly inserts herself into drama for not polishing her cock at all times
lol no. They never stopped being the one number one corpo and this makes you seethe
>>
>>112596550
I'm a loser and have no friends to play with, I just collect and paint, but I have fun and is a nice creative output
>>
>>112617813
'us' is everyone except you, retard. Literally nobody interact with Niji anymore after the drama, everyone thinks Niji is evil while Holo is the good guy and wholesome chungus YAGOO is basically Jesus.
>>
>>112617512
spoken like a native indian
riku should do a landwhale acknowledgement
>>
>>112596474
I don't understand how someone could keep working while having this thing looming over your channel. They've kept is off her main page but it's still her most viewed stream by a wide margin.
>>
>>112596748
>Anycolor's stock shat the bed yesterday, dropping to the circuit breaker so hard and so fast that the charts couldn't update it properly until market close. They also dropped down to 2234 in last night's after hours trading.
Dramatic little monkey.
Its Cover stock that shat the bed hard.
>>
>>112594039
Except in Homo case they don't buy merch as well
>>
>>112593670
>Nijisanji's research and data
lol
>>
>>112620514
You can laugh all you like, but that data is really good as long as you remember that its focused on the Japanese market.
>>
>>112593670
What's the future if vtubing?
>>
>>112596550
If you wouldn't be building and painting even if you couldn't play, you probably shouldn't be playing. The time and effort requirements to build the minis and do even a simple paint job are high enough that if that isn't worthwhile in its own right its probably not worth it to get to play.
>>
>>112593670
>We paid for a survey and it said that young people fucking hate us.
>Anyways, we have plenty of potential to grow~
>>
>>112593670
>15-39
Corpo suits don't really consider that a single age group, do they?
>>
>>112593670
Grim
>>
>>112620309
They can only do so much to de-emphasize how boldly that appears on her Youtube page. As you said, it's the most-viewed video on her channel by a country mile, and the only one with over a million views; so sorting her vods by "popular" (sic) puts it at the very top.
To say nothing about the beating her channel took from the algorithm. Getting thousands of dislikes, subscription cancellations, and membership cancellations while the stream was live, immediately followed by absolutely no activity whatsoever on her channel for 2 months, put her channel into an irrecoverable death spiral.
>>
>>112599516
this but ike
>>
>>112633355
Technically since it's a stream and not a video, it won't show up on the main landing page unless they allow "popular streams." Instead they use a few custom playlists and "popular videos" to limit it. The mental toll for Elira must be insane though considering we are STILL talking about this.
>>
>>112636677
The live tab and the video tab have buttons to sort vods/videos by either latest first, by "popularity" (views), or by oldest first. She doesn't have "popular streams" on her main page; just "past (most recent) live streams," "videos," "popular videos," and "collaborations" (and links to some of her clippers)
Since "popular videos" is possible, I would imagine that "popular live streams" should also be possible, though I can understand why she wouldn't be in any particular hurry to put that on her main page. Incidentally, her second-most-viewed stream, her 3D debut, has just over half the views of the black stream (748k vs 1.4m respectively)
>>
>>112593670

>Content and talent really need to catch on properly overseas

Man... this is literally spelling out less idol culture and more streamer culture. Ok, let's say that accurate and not statistical noise or misinterpreting, all of these Japanese companies have been shockingly poor at selecting talent.

Gawr Gura proved it can happen and they Idoled her to death. The holostars had two guys who had reach, both left, and ironically not a single one left has star power so the entire branch is being pruned. Niji had THE female market share and they drove a talent to despair resulting in a very public revolving door. Vshojo shit the bed as if it was a any% speed run.

Why hasn't there been a break out vtuber talent? Is the culture just too different?
>>
>>112593670
>women mainly show up just for events and buy merch, whereas men are more regular viewers that reward streaming
tracks with what i expected

you can't convince women to regularly give you money unless you are selling something to them
men trip over themselves to give you money if they are lonely
>>
>>112593670
Don't care
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>>112638223
It's as good as it gets
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>>112593670
Sounds like all Japanese media nowadays
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>>112639357
More like the bot accounts have a perfectly uniform gender ratio.
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>>112642380
I highly doubt that.
If you don't actively change the sex on youtube, it defaults you to male.
>>
>>112643034
It’s a bot, it can have any masking option inside it. reminder most bot in games have overcomplicated farming script.
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>>112593670
>Female whores watching homo are too high mainentance
>Domestic has a roof
>The fanbase is cancerous and doesn’t actually help stream growth, but only buys merch to use as tampons
>You need overseas branches
Anyone with a brain predicted this 3 years ago. Anycolor is discovering hot water is hot.
Problem is Niji has burned everything to thr ground never addressing the problems. Making branches ruled by crazy psycho bitches and homos because they could speak japanese, have them implode on infinite scandals over negative management, exposing them full force to the menhera nijisisters and making any sane liver quit after a year rather than dealing with fat whores.
I’m gonna assume he’s either gonna redo NijiKR or NijiID because trying to revive NijiEN would be an hilarious meme journey on “how a company can fail twice.”
>>
>>112593670
>>
>>112594131
Oh, but it is no different from getting unlisted. It would not get recommended to anyone. Also, they make it seem like the comments are open, but they are not all comments beside the supposed "objective" ones are shadow banned.
>>
>>112593670
was the team that made this research also the same team that reviewed the aster situation and concluded that he was not that bad of a guy or some bullshit
>>
>>112593670
So men stopped watching because the women were whores and only Chinese female fans remained. That’s basically the report
>>
>>112593670
>Thoughts?
No, thank you.



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