I could never get into Bleach for one simple reason: Ichigo is the main character so only Ichigo can have extended fights and ultimately win while more interesting characters either never go full power, go full power too late, fight against an opponent who's power directly counters theirs, or if they win it's against fodder or minor villains, so the fight amounts to little more than padding in-between the actually important ones.No matter how cool or interesting a character might be, if they're not Ichigo or one of the main villains, there's no point in investing in them because they're ultimately filler characters who don't move the plot forward.