Where were you when DC beat Marvel?
Has this ever happened before in 2016, 2011 or in the 90s or 60s?
>>153280738>Marvel's responds by firing two of their more likable editors and not the real bad actorsKWAB
>>153280738Also keep in mind that Marvel put out twice as many books, so they're spending more to earn less. And they have dogshit trade sales, so DC is absolutely thrashing them.
>>153280766In a few years Marvel comics will just exist as a licensing brand, you'll have Boom and IDW printing a few ongoings under a licensing deal and the rest will be trades from fantographics and the like.
>>153280782Good, it's what they deserve
>>153280738This is fake. According to bleeding cool marvel is winning week to week
>>153280789Jesus stop metioning that awful rich the leeach site, he scrabs 4chan for content, clickbaits and HE IS THE ONE WHO OUTED SCANBRO one of the most beloved anons here in 4chan in the last 20 years.
>>153280789You're a bleeding fool.
>DC Comics titles were 16 of the Top 20 Superhero best-sellers, while some new releases brought a breath of fresh air to the Author chart. Here's a look at the top 20 best-selling Author, Manga, and Superhero graphic novels according to Circana (formerly NPD) BookScan data for March 2026 (3/1/2026 – 4/4/2026) provided to ICv2.>DC continues to dominate the Superhero category, taking 16 of the top 20 slots with a combination of 9 Absolute titles, 6 Compact Comics, and one old stalwart, Frank Miller’s Batman: Year One. Vol. 1 of Absolute Batman actually outsold Vol. 2, perhaps because of reprints becoming or available or maybe just word getting around to new readers. This was the case with the ComicHub chart as well (see "Top 20 Graphic Novels – March 2026"). And as we have seen in the past, paperbacks outsell hardcovers.>The two Marvel Comics titles on the list are Premier Collections, the House of Ideas version of compact comics. IDW Publishing scoops up the other two with the old stalwart TMNT: The Last Ronin and Godzilla: Rulers of the Earth: IDW Classic Collection, a February release that is on the chart for the first time. The latter looks a lot like a compact edition, collecting a 25-issue series in a 592-page paperback with a 6" x 9" trim size and an MSRP of $13.99.
>For the second quarter in a row, DC Comics was the biggest publisher in the direct market, as measured by sales through ComicHub, increasing its lead over Marvel Comics, which stayed stable.>DC had a 34.7% share of the market in Q1 2026, opening up its lead over Marvel, which had a 29.4% share; in Q4 2025, DC and Marvel had market shares of 32.6% and 29.6% respectively (see "DC Had #1 Comic Store Market Share in Q4 2025"). The increase in DC's share seems to come largely from non-top 10 publishers, as that category shrank from 9.3% in Q4 2025 to 8.5% in Q1 2026, a bigger swing than seen by any individual publisher.>DC's Absolute and DC K.O. lines as well as its Batman series continued to sell well in the first quarter, and the DC/Marvel crossover Superman/Spider-Man #1, a March release, was the top-selling comic of the three-month period in terms of both dollar and unit sales.>Image Comics, Dark Horse Comics, and BOOM! Studios all slipped, with BOOM! losing over half a percentage point, while IDW Publishing and VIZ Media showed slight gains; the other publishers stayed about the same.
Okay, so?
>>153280782We've been hearing that since the Disney buyout.
>>153280738Where was I...Reading marvel comics on batcave.biz. hounding the internet for spoilers about Pete and MJ. Writing fan fiction that undoes one more day. Not buying marvel comics. I would rather create shitty fan fiction then read thier books. Also tracy scops is more entertaining than current year marvel.
>>153280945Have they fired the lions share of their editorial at the same time during that time?
>>153280738>Image comics 11.8%huh really how is image making up 12% of comic sales.>Viz 2.3%uhhh what how the fuck is it so low this makes no sense. Viz is basically western manga they make up like what 80% of all translated series. Plus they are the oldest company well ignoring dark horse translating manga in damn. Did they start in the late 80's or was it the 90's.
Big fucking deal, they sell 10 copies, while Marvel sells 8, whoop-dee-fucking-doo.Marvel still wins in basically everything else.
>>153281013This is a chart for sales in comic book stores.Most comic shops cater to people who exclusively buy American comics, so publishers that primarily make and/or distribute manga are going to see lower representation because manga has lower visibility in the Direct Market/comic shops. If this chart reflected bookstore sales or sales in places like WalMart, Viz would probably be second to only Scholastic on the list.
>>153280738>fighting over scrapsamusing
>>153281013>huh really how is image making up 12% of comic sales.Energon UGhost MachineSpawn UBattle Beast, Capes & other Invincible spinoffsI Hate FairylandMonstressRadiant Black UFeralJames Tynion booksRick Remender booksUniversal Studios Monsters booksFinal Boss, The Darkness, Witchblade all have their audiences
>>153280738IDW is doing like, way better than I thought.The way it's almost always going out of business I assumed they'd be lumped with "All Others".
>>153280769DISNEY MONEY BABY. Gotta flood the market with cultural marxist garbage like its 2012. Doesn't matter if sales are down, including legacy titles. While also setting fire to those legacy titles, all to promote NEW ̶c̶a̶r̶i̶c̶a̶t̶u̶r̶e̶s̶ characters. That for some reason "the internet loves" these new titles/caricImeancharacters but its not selling. Oh well time to push out a bunch of new/relaunch #1 titles with over 9000 variant covers that retards will get slabbed for some fucking god knows why reason.Just look at what disney has done with childrens toys its hilarious. People blame hasbro&mattel for making shit toys, as if they are the ones being forced to release so much garbage. Pushing literal whos filling up the shelves with 85% garbage. It got to the point big box stores have been pulling less and less space for toys. While also slowly not filling the store shelves with marvel/starwars garbage making the toy aisle smaller&smaller. Its disney forcing companies years ago to push DEI trash flooding shelves with literal whos that don't sell. If they want to sell anything people would buy. Because if the shelves are always filled with POC(I fucking hate this term so much because it literally does not mean people of colour it means black&only black) indians/arab/latinos & asians characters it shows disney cares! Even if all those toys are from a fucking movie/series almost a decade old because no one is buying shit. Companies were forced to manufacture such an insane number of product. Which I also imagine they are doing this to cook the books with such massive number of unsold product. As well as how toy sales have been skyrocketing down for ages, but the share price must skyrocket. Even tho the brand is considered toxic by fans and parents only want to buy toys they are slightly familiar with. Because buying a kid garbage makes em really sad lol.
>>153281160I mean at least here(Canada/Quebec) every comic book shop has carried manga since the 2000's. Hell its where you got manga till the mid-late 00's. When big book stores started to have a small section for manga, it was mostly viz normalfag shonenslop if you were lucky some cooler stuff by seven seas tokyopop or yen press. God damn did the manga section kept growing and growing rather quickly. I remember not stepping foot into this large shop for like 5-6 years its now 2012 and they had dozens&dozens of series from every western publisher even the smaller ones. As long as it was not 18+ seinen/josei they would sell it. Tons of people were checking stuff out.The really nuts thing was noticing in the subway on peoples phones. Everyone man all ages all demographics are reading manga. Rush hour just look around and someone is bound to be reading manga. One of my most surreal memories for this is seeing some trades union dude in his 50's reading a physical copy of fucking love hina and seeing him laugh really hard this was in 2010.
>>153280757In the late 90s DC had a larger market share over a bankrupt Marvel that was publishing less books, but was still beating DC on books in the month-to-month top 100.
>>153280945We seem to be getting closer and closer, they are firing more staff and licensing more shit
>>153281459In the US in the early 2000's, it was bookstores like Borders and Barnes & Noble that reliably carried manga. And it's been to the benefit of the manga industry because they were able to largely bypass the Direct Market/comic shops and attract a wider general audience in the way that comic shops simply can't.
Can't wait for Marvel to go out of business
>>153282218Same. Fuck Marvel.
Marvel wouldn't be having this problem if they'd just release proper sales data.
>>153280789Unironically this is what Rich believes, the first paragraph of his article about the layoffs was “this has nothing to do with Marvel’s sales! Marvel’s sales are FINE and GREAT anyone saying otherwise is FAKE NEWS!”
>>153280878>>153281079>>153281188>seething Marvel intern
>>153280738It's kinda neat as a new DC fan to see this. Of course it means nothing, but it gives the tribalistic side of my mind a little buzz.DC is just better than Marvel at the moment. From what I've read recently, DC books have better art, more modern paneling, new ideas, and a sense of direction that Marvel unfortunately lacks.There's also the issue numbering issue (heh) the constant relaunches by Marvel make becoming a new fan of theirs really hard and annoying. Trying to read back issues is a complete nightmare since the new number 1s don't even correlate to new volumes anymore.DC meanwhile lets all of their ongoings get well on in numbers. They have multiple series numbered over 50. Even less profitable titles like Aquaman still get ongoings which last for multiple years.The new "Next Level" initiative seems to be going well too, so I think DC should be able to keep on top for a while until either they fuck it up (more likely) or Marvel gets their shit together (less likely)
>>153283743>no argument
>>153281266>Universal Studios Monsters booksHuh? I didn't know about this. I love those old movies and rewatch them every October. Are the comics any good? Are they retelling the stories of the movies or are they new adventures?
>>153281079I heard the recent Daredevil show is beloved(I don't have Disney plus). But besides that has Marvel had any victories when it comes to movies, cartoons, etc?
>>153284601Retellings. Like the Frankenstein one was focused on a kid whose dad was used as part of the monster.
Wooo, IDW.
>>153285087Well, the Creature From the Black Lagoon one is an alternate sequel.
>>153285125Shut up FAGGOT
>>153280738When was the last time a new indie publisher could get more than 1% of the market? The newest publisher there is Boom who has been around for almost 20 years now
>>153285133There’s no Tributary to the Amazon with a who’s who of celebrities?
>>153285185These days more creatives just take imprints at a bigger indie publisher.
I may be wrong, but wasn't imagine like at 20% 10 years ago?
>>153281013>Viz 2.3%>uhhh what how the fuck is it so low this makes no sense.ComicHub tracks data for about 125 comic stores in America, which as >>153281160 says, is the primary channel for which AMERICAN comic books are sold. It's also extremely inaccurate since it's just 125 stores. If you look at Bookscan, which covers 85% of the actual bookstores in the country, you start to see some really funny things.
>>153285928Manga play a different game from comics, this is what allowed DC/Marvel to go "la la la I am not hearing you" way back during the ~10s.
>>153280738All it took was DC making an elseworld universe and Marvel constantly shooting itself in the foot.
>>153282218This
>>153282218many people are saying this
>>153282218I can wait a little bit..
>>153283743>Marvel>implying I give a shit about any listed companyhilarious!
>>153280738Sounds like Marvel needs take after Dynamite and do more blind bags.So far both DC and Marvel have only done it with two books but marvel doing with Daredevil makes me think they'll start doing more
>>153280789Jesus dude are you mental or just a free shill? You're fired anyway
>>153280738>ultimates leaving >X-Men fans straight up exiting >event slop facing higher scrutiny I think marvel will lose a lot more significant market share
>>153291947Daredevil #1 was their first strong seller in months and no one’s naive enough to think it’s because of the contents of the comic. Marvel is about to flood the market with blind bags and crash the whole craze>with no survivors
>>153292171>event slop facing higher scrutinyHere’s what got me. They’re trying to say Armageddon is going to be a Crisis level event, like there’s going to be a pre-Armageddon Marvel and a post-Armageddon marvel. So you’d think it’d be the focus of the publishing line, right? But no Marvel’s going to have not one but TWO other events running concurrently to Armageddon. So even if Armageddon is as big a deal as they claim (I doubt it but for the sake of argument let’s say it is) the impact is lessened greatly because it’s just like why should I care about this event when there’s two other completely separate events running at the same time?
>>153285928I predicted the returns of Power and Nobara from CSM and JJK respectively. My power level should be enough to facetank western comics. Amen.
>>153280738here on /co/. hatereading krakoa.
>>153293067Cuz it's not it'll prob, all Armageddon will do is spawn x new cbaracters that might be used for like 10 issues after then slowly fade. Same as that new champions initiative.
