Admittedly, I am not a graphic designer, but I do have an eye for what is aesthetically pleasing, and I find a lot of Paul Rand's work to be really intriguing. How would I go about designing a logo in his style, though? There's something very meticulous and perfect in these designs that I don't think can be replicated by any lay graphic designer. Maybe I am overthinking, but does anyone have any tips?
>>461847definitely follows the trajectory of modernism, famously inspired by swiss design as well as (intellectually) by John Dewey, Alfred North Whitehead, Roger Fry.>The problem of the artist is to defamiliarize the ordinary.I think he probably truly loved design and indulging in it. no doomscrolling, no pinterest inspiration that everybody else shares, no photoshop. instead a smart guy that enjoyed spending his life on thinking about art and aesthetics and design and the human nature on a *deep level*. he probably read a lot of philosophy as well as literature. there are traces of a human with relatively wide spanning wisdom in his body of work, which lends them different qualities in comparison to today, where we have super clean cloudcapitalism-giga-marketing-machine designs all around us as well as "I am a graphic designer because I watched 5 tutorials on youtube that everybody else watched as well". (I am not criticizing. has other qualities to it. is just a different landscape...)proficiency with (and reliance on) traditional tools instead of the computer obviously influences the designs an incredible whole lot as well.I kinda think the somewhat ephemeral aura to be well described as honesty of a real human being, I think. comparably sincere and optimistic to postmodern design and less cleanly algorithmatized than many convetional designs today? he wrote a few books. could be interesting if you *really* want to learn more about his approach?
