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File: IMG_2119.jpg (504 KB, 1179x893)
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Is there a reason why Amazon always sells modern books at a significant discount? Everytime I search up on Amazon a book published in the last ten years, it's always 30% off or so. Is it some kind of price discrimination, where they make public libraries pay the full price, but private buyers are offered a discount?
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>>25220263
It's fake
$19.50 is the real price, it was never intended to be $30.00 and if it ever was, it would have been for the shortest possible time to legally say it used to be $30.00, but make no mistake, it's supposed to be $19.50
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>>25220269
Then why even mention $30? It can't be some arbitrary sale tactic, because they only do it with new releases, not with the classics.
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>>25220404
first time shopping ever? learn the difference between a "mfsrp" and the retail price. every industry does this.
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>>25220404
alot of places have laws about fake sales.
You can't say sometihng used to be $30.00 if it never acutally was $30.00

And surely it goes without saying but
Saying it used to be $30.00 makes $19.50 look like a huge bargain, whereas if it was just a flat price of $19.50 (or dare I say, $20.00) that's not nearly as enticing.
It's all sales tactics
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>>25220412
the publisher literally printed 30 dollars on the back cover but no one wants to buy it cuz it had no marketing behind it and it's mid, then retailers are gonna lower the price to get it out of the warehouse.
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>>25220408
>>25220412
>>25220418
Okay, but why don't they do that with all books? Why is Frankenstein just $12? Why don't they list it at $20 then discount it to $12? Why is it only newly published books they do it to?
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>>25221065
Marketing is not a science but a human decision
Perhaps whoever is selling Frankenstein just decided not to orchestrate a fake discount



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