/mu/ - We all know that MTV killed radio, but what killed - Music

MTV used to be tastemakers and have a stranglehold over what music was popular with teens and what wasnt. MTV music awards used to be events people would talk about the next day at school or work.

But its all over. they shot themselves in the head, first its by replacing music with reality tv, which worked for a while, but now you can watch streamers on youtube and twitch for online drama. And you can go on spotify and bandcamp an youtube and tik tok and a million other places for music.

MTV is irrelevant as fuck nowadays, its why their tv schedule is nothing but rob drydrek clip show. Cable itself is pretty dead. most people are cord cutters and use netflix. Once sports moves off of cable its fucking over.

Anonymous
10/15/25(Wed)09:08:27 No.128089187

Anonymous 10/15/25(Wed)09:08:27 No.128089187

napster and emule

Anonymous
10/15/25(Wed)09:37:40 No.128089427

Anonymous 10/15/25(Wed)09:37:40 No.128089427

Jersey Shore

Anonymous
10/15/25(Wed)09:41:12 No.128089453

Anonymous 10/15/25(Wed)09:41:12 No.128089453

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>>128089113
Me.

Anonymous
10/15/25(Wed)10:34:33 No.128089811

Anonymous 10/15/25(Wed)10:34:33 No.128089811

>>128089113
TV as a whole got killed by the internet becoming mainstream and everyone having a supercomputer in their pockets.

Anonymous
10/15/25(Wed)10:36:31 No.128089836

Anonymous 10/15/25(Wed)10:36:31 No.128089836

>>128089811
MTV went to shit well before smartphones or streaming services

Anonymous
10/15/25(Wed)10:37:58 No.128089855

Anonymous 10/15/25(Wed)10:37:58 No.128089855

>>128089836
Because they started making stupid trash TV reality shows instead of putting good music on air.

Anonymous
10/15/25(Wed)11:39:14 No.128090464

Anonymous 10/15/25(Wed)11:39:14 No.128090464

>>128089855
SHAROOOOOOOON!

Anonymous
10/15/25(Wed)11:59:50 No.128090648

Anonymous 10/15/25(Wed)11:59:50 No.128090648

>>128089113
Youtube

Anonymous
10/15/25(Wed)12:20:33 No.128090829

Anonymous 10/15/25(Wed)12:20:33 No.128090829

The future of music is grim.

Anonymous
10/15/25(Wed)12:40:35 No.128090967

Anonymous 10/15/25(Wed)12:40:35 No.128090967

>>128090829
Yeah you chose to not train instrumental skill and to not make music! Of course the mediocres gonna take over!

Anonymous
10/15/25(Wed)13:53:21 No.128091628

Anonymous 10/15/25(Wed)13:53:21 No.128091628

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>>128089113
>what killed MTV?
Youtube came out in 2005 and because it was music videos on demand instead of scheduled music videos, MTV knew its time was up.
It started trying to desperately grasp at any other market so it decided to attempt cashing in on reality TV and majorly reduced its music video output.
By doing that though, it alienated its core viewers, who ironically started switching to youtube because of that. So it exponentially increased its downfall.

Sad, to be honest. Because of the rise of personalized algorithms, there is no huge social movement in gen z. No scenes or huge rockstars coming out anymore because everyone is in their own little 1960-90's music world on tiktok, spotify, youtube, etc.
I think MTV's death marked the death of the mono-culture, or at least the beginning of the end.

Anonymous
10/15/25(Wed)14:12:55 No.128091809

Anonymous 10/15/25(Wed)14:12:55 No.128091809

>>128089113
Viacom

Anonymous
10/15/25(Wed)14:14:35 No.128091827

Anonymous 10/15/25(Wed)14:14:35 No.128091827

>>128091628
i came here to post YouTube