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File: MTV.png (48 KB, 3840x2160)
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Why/when did they give up on music videos for shitty reality TV shows?
Its not like music videos ever went out of style, considering they get billions of views on youtube
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>https://wmmr.com/2021/08/01/mtv-why-they-dont-play-videos/
>"The truth is, while MTV helped record labels sell music (and they definitely put some bands on the map that we wouldn't have otherwise heard of), the 24-hour video jukebox business model didn't really work. TV sells ads based on half-hour or hour-long shows. When you're playing 3 to 5-minute music videos, it stands to reason that some people are going to change the channel if they don't like the next song. And when the programming is so diverse -- as it was in the early, free-for-all days -- advertisers aren't really sure who they're speaking to. All of these factors were issues even before the launch of YouTube, where people can find nearly any video that they want to see (even if an artist or label doesn't post, or takes down, one of their videos, a fan will usually upload a version of it)."
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>>128320531
MTV is really just Moms' Television.
The democratisation of music videos shifted revenue away from traditional TV channels.
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>>128320602
To sum it all up, they simply couldn't adapt.
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>>128320531
Too much nigger noise.
Rap "music" is embarrassing.
Coon tunes don't sell ad space.
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>>128320748
wasn't there a controversy back in the early days of how MTV didn't give enough airtime to black music?
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>>128320912
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>>128320912
When every second word is bleeped out you are wasting time playing it.
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>>128320942
just play MJ on repeat
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>>128320602
Not an argument.
Back in the 90s, you'd just leave MTV on even if you didn't like the current song.
Or you came back and some ads would still find an audience. After all, if you lose a rock fan for 5 minutes, but you gain a pop fan for 5 minutes, you don't really lack an audience.

Really, the rise of the internet and easy to download music shifted attention from TV to internet.
So they adapted by broadcasting reality TV shows, but that turned out to be a bandaid that only worked for a while. Once the format spread to other stations, they had nothing exclusive. So they became irrelevant.

The cold truth is that the internet killed MTV
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>>128321118
>Back in the 90s, you'd just leave MTV on even if you didn't like the current song.
le the proof?
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>>128320942
>When every second word is bleeped out you are wasting time playing it.
Back in the 80s? No it wasn't normal to use profanity in music yet at that time.
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>>128321159
Hip hop didn't garner mainstream attention until the 90s'
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When Fuse came around and actually showed music videos all the time therefore mogging the fuck out of them
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>>128321145
But I hated TLC and changed the channel when No Scrubs or Waterfalls came on because those songs are gay and literally there are no 12 year olds on welfare trying to hook up with the black women except the ones Left-eye imagined in her head before she died in her SUV, but they were the ones singing the song anyway

I really don't like that they sang on new years eve either; protest songs are supposed to unite ppl not split up the dating pool between rich and poor black ppl????
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>>128322210
No Scrubs is a legitimately good song.



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