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I remember music videos were hype af. People would go to youtube to watch them. The speed a video would get x views was monitored.
Now no one cares? Youtube is basically dead. No music video has cracked youtube's top 30 viewed videos since 2018. In fact no video in general has except temu's superbowl ad from 2024...
>>
>>128947737
Short answer: tiktok
Long answer: tiktok and youtube shorts
>>
>>128947737
YT shorts and tiktok clips killed music videos.
>>
>>128947743
>>128947757
no the main reason is people (in the west) switching to Spotify & co for music streaming in the mid-2010s, Youtube being free means it's still popular in poor countries where Tiktok is also huge (Mexico, Philippines...etc)
>>
>>128947737
>Wiz Khalifa #6
how
>>
>>128947931
Advertisements count as plays

If you slam 2k worth of ads at any country you'll chart for a day
>>
There's no attention span for anything with direction



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