Split off entirely from Toyota and slotted above Lexus. Focus will be on quality and detail.https://www.topgear.com/car-news/business/its-official-step-aside-lexus-century-toyotas-new-top-big-boy-brand
>>28678173Oh boy, another massive hybrid luxury SUV because nobody buys sedans anymore
>>28678173Toyota really can't help but dilute every recognizable name they have.
>>28678173More soulless hybrid/electric crossovers yes tell me all about it please
>>28678185As a Toyota owner it is true that Toyota can't ever seem to get brands and name right, something that Honda has absolutely no issue doing with the Type R heritage. Toyota took a shit on TRD, couldn't make up their mind about Scion, couldn't make up their mind on FRS' name, the GR hierarchy is confusing as fuck unless it's explained to someone. Even the GR86 is the ONLY car in the lineup to not have a space in its name.
>>28678173Can't just make a nice new sedan, huh Toyota? This reeks of the same shit as Corvette being its own brand, just a way for one or two corporate pricks to get promoted while adding nothing at all of value to the market or brand
Who are these cars for? Japanese executives?
>>28678331Use to be. And you could only buy one if Toyota offered first. I'm guessing they're ditching that in the name of short-term growth.
>>28678319They do, dummy.
>>28678173They can’t even get the LS right to compete with the 7 series and S class, so I don’t know why they think they can compete against infinitely more prestigious brands like Rolls Royce and Bentley.
