Be like Ferrari, guard your brand.Don't be like Cadillac or other brands that accidentally appealled top browner demographics and then never recovered.Have allocation rulesHave heirarchiesEvaluate your clients for taste, otherwise you risk forever being seen as a down-market brand.Evaluate their personalities for volatility (aka brown behavior)You want the top echelon to be associated with your brand, not a failmale with hurt-feelings-syndrome.
>>28745941Ettore Bugatti would refuse to do business with customers if he was left unimpressed when he interviewed them. The King of Albania was refused purchase of a Type 41.
>>28745972Its fucking Albania. He probably drove up in a diesel BMW.
Most of Ferrari’s customers are black and brown. How do you think the average rapper and basket ball player is getting them.
>>28745941if only gun companies operated like ferrari...
>>28746017they have a lot of money, but not enough sense or research savviness to know about ferrari's bad customer relations reputation and the absolute state of its cars in 2025
>>28745941The face of Ferrari is a black man. And he hasn't won a race all season.
>>28745941>Don't be like Cadillac or other brands that accidentally appealled top browner demographics and then never recovered.Huh? That's exactly who they market towards. Rappers and athletes all get first pick of the newest models, and Ferrari "gatekeeps" who can modify their cars yet they'll let browns like the dudes from Mansory ruin every last one of their cars at will.There's a reason modern enthusiasts aren't at all interested in anything from modern Ferrari.
>>28746017They're not, they're renting or leasing (which is basically long-term renting) them.
Who the fuck wouldn't want a caddy?
Why do you guys do this thing where you larp as old timey racists
>>28746470why larp as old timey racists when you could be new timey racists
>>28745941Ferrari is so bad in F1 now, they're a backmarker team competing with the likes of Kick Sauber.Cadillac might actually beat them next year.
>>28746471>>28746470
what's your cope for this thing
>>28745941If I had a car company, my aim would be to make as much money as possible. If that involved being a snob, then let it be so. If it involves giving high interest loans to Negros to repeatedly repossess and resell their cars, then let that be so, but may my bank account grow ever larger, Amen.
>>28746381White people.
>>28746663Their loss, nigga.
>>28746638His is literally just any publicly traded company.
>>28746367Enzo is rolling over in his grave. Last great Ferrari is the F40 LM.
>>28746677Enzo would not give a rat's ass about the brand as long as the racing teams were doing well
>>28746663I'm white and I'd love a fleetwood brougham
>>28745979With a screwdriver in the ignition
>>28745941>Be like Ferrari, guard your brand.But Ferrari did not guard their brand, as is evidenced by that crossover they produced.
>>28746682I love how all the normalfags went all "Enzo spinning in his grave" when the Purosangue got revealed.Niggers, he would take one look at the amount of profit they rake in on each model sold and proclaim it the best Ferrari, he would drive one himself every single day.
>>28746677Absolute facts.
>>28746663It's funny that this has become the case because originally no other company but Caddilac would sell cars to black people with money, so Caddilac became an aspirational car for American blacks. That meant you were had made it. White people noticed this and decided it was a car for niggers because of all the hip hop stars with Escalades. Caddilac makes good shit, and it's cheap if you're not an idiot.
>>28746367I'm pretty sure they purchased them 2nd hand. They wouldn't even make exceptions for Jay Leno.
>>28746812The normies also seem to miss the fact that it has rear suicide doors and a v12It's pretty cool
>>28746626Chinese women, no niggrhttps://www.scmp.com/magazines/style/luxury/article/3230795/how-rich-chinese-women-became-key-market-ferrari-female-buyers-account-over-quarter-supercar-makersthis is no niggr zone
>>28746470Because they have the same room tempature IQ, it's just what golems do
how do i prove a client is old money?
>>28747891Ask him which of his great-great grandfathers was the richest, with physical evidence to support his statement
