>Sony Honda Mobility, the joint venture between Japanese electronics giant Sony and automaker Honda, said on Wednesday it would halt development of its Afeela electric vehicles after Honda joined rivals in scaling back its EV ambitions.>Honda, said earlier this month it would take a writedown of as much as 2.5 trillion yen ($15.7 billion) as it trims its EV plans, pushing the company to its first annual loss in almost 70 years as a listed firm.>Sony Honda Mobility said Honda's decision left the JV without a viable path to bring Afeela models to market, as it could no longer use technologies and assets expected from Japan's second-biggest automaker.>The venture said it will issue full refunds to customers in California who had reserved the Afeela 1, its planned first model, and would continue discussions with Sony and Honda on next steps.https://www.reuters.com/world/asia-pacific/sony-honda-mobility-cancels-ev-development-refund-early-buyers-2026-03-25/
Impeccable timing with the current oil crisis.
Afeela, >no feelingit's the opposite of Feela. It was doomed from the start with such a retarded name
>>28891851Rare Earth metals need to be transported by ships that consume oil along with the ro-ro ships that move said EVs once built, dipass.
>>28894930Yep, that's why oil usage in China, the world's biggest EV manufacturer, is platauing or dropping.
>>28894930>Rare Earth metals need to be transported by ships that consume oil alongThose rare earths go into batteries that last for 10+ years, as opposed to oil that gets consumed for every inch driven>with the ro-ro ships that move said EVs once builtYou mean like every other car in existence?
>>28891028Honda is really in trouble. They don't offer a single vehicle worth buying at any price point. They really weren't in a position to waste a ton of money on a failed project. The Prelude is flopping , the Passport is flopping, the Ridgeline is flopping, their sedans are losing market share in a segment that it itself is declining
>>28895191>They don't offer a single vehicle worth buying at any price pointENTER
>>28891028Afeela deez nuts lmao, shit was DOA with that name
>>28891961>>28895203Why couldn't they just call it Sony-Honda? Unironically a kino name.
>>28894935Good. More oil for the rest of us while the bugs have their lithiumslop
>>28895195Enter what? It's priced the same as the larger Camry Hybrid and the Elantra Hybrid is 5k cheaper.
