Social media often only cares about engagement. If people feel strongly about something, it only gets used to farm interaction (through ragebait or pandering) to make successful content (get comments, likes, news coverage).This splits people into two groups:> One group that learns not to care about anything because all the successful content is bait, disengaging from the issues important to them (and becoming politically irrelevant).> And one group that gets baited continuously and becomes so focused on a narrow set of issues, leadership is free to do whatever they want in most areas (see modern left only caring about social issues, modern right becoming similar). Also the baited group becomes extreme enough that they drive away the normal people from the entire agenda.
