If you want to win the urban white female vote, you do not need intelligent, logical, sophisticated policies that would work in the real world. You only need aesthetics. It just has to appeal to their aesthetic sensibilities and their short-term preferences. Vain people only care for shallow issues. Why do you think climate alarmism works so well?You do not even need to give lip service to your ideas being actually viable. Do some of what populists do but better. Promise heaven on earth, but no way to get there. The caveat is how not to sound like a dem. At some point, we are going to start seeing young right-wing candidates realize that they can run a campaign where they present logical reasons to men for why their policies make sense, while presenting aesthetics to women, and absolutely dominate the vote.