Was D&D the first mass market media to use the "<THING> & <THING>" concept in its branding? Every once in a while I'll come across a product that also uses it (ie Ghosts & Goblins or Mazes & Monsters), usually something adjacent to D&D in the market. And I wonder if Gygax et al innovated the trend or were just the most successful first?
>>97467430D&D did not invent alliterative names as a marketing techniquehttps://en.wikipedia.org/wiki/Linens_%27n_Things
>>97467541Genuinely curious if you were one of those babies that had to be pulled out with forceps
>>97467430I don't much about consumer products, but Chalk & Cheese has been an idiom since (apparently) the 14th century
>>97467430It didn't invent it, as other anons have said, but it did popularize that kind of usage. A lot more X & Y things began to appear in the wake of the early 80s D&D fad.
>>97467430I got that for Christmas one year. Fun shit for an 8 year old.
