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>>97892528
Mechs are cool
More dakka is more fun

In theory, the alien coalition theme is cool for variety; would give a T'au collection a lot of secondary uses for like, a pool of models for rpg encounters type shit.
But y'know; that would require the T'au to be well executed, and Warhammerfags to be willing to reintroduce rpg stuff back into a wargame that long since "streamlined" all that out.
But I digress.

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>>97892528
Retrofuture tech-aesthetic
Little guy making an impact in a big-boys playground
One of very few factions in 40k that isn't violently hyper-xenophobic
Despite the setting being a fantastical future where some technology is just magic, Tau Battlesuits are distinct as being the only true mech-suits in the setting
You think swords are fukken ghey in sci-fi
You want an humanoid alien race that is more than just humans with pointy ears and a different type of arrogance.

>>97892588
Actually humans also have smug utopian collectivists.
It's just that their societies tend to develop backwards.
But hey, Sci-fi.

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>>97892528
https://youtu.be/p5oEVJ7ru2E?list=RDp5oEVJ7ru2E&t=27

They're fun. I like a mostly ranged focused faction and them being somewhat optimistic and mostly coherent is good because it contrasts with the rest of the setting. The mechs and railguns are also fun

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>>97892588
Man I really miss the era where boxes had paintings of the model doing its stuff in-universe on the front instead of a plain old photo. Using different fonts and presentation styles for different factions was cool as well, Imperial vehicles having the exact mark and (presumably) date it entered service next to the name really tickled my autism in the best way, the whole thing really felt like you were buying a historical model kit but for a fictional setting.

>>97892766
I really like this orange camo. Probably gonna use it when I start building my tau army.

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Gooner shit isn't part of the 4-k tabletop game experience and never will be. Having a wank is fine but I cannot believe for even a single second that anyone, ANYONE has ever gotten into a 40k faction of all things because of clearly non-canon gooner shit. I doubt even Sisters players because the models are ugly as fuck.