How come Lego only makes sets based on licenses? What happened to all the OC stuff?This goes for preety mich every toy company. Where are all the original toys and designs? Things like Bakugan, Gormiti or NERF. Nowadays the only original character figures are japanese, therefore super expensive and anime adjacent. Even toys have fallen prey to the mass enshittification of everything. What is going on?
Licensed bullshit apparently sells so well that there's no room for originality.Lego is a zombie, like Simpsons. It exists and walks, but it's been dead inside for decades now.
>>11546237But it was supposed to be built on imagination and creativity. Aren't licenses and static 18+ builds the antithesis to that?Imagine NERF suddenly started doing swords and bows and arrows because they're more popular. Or if Bakugan started doing cubic monsters. Oh...
>>11546240>But it was supposed to be built on imagination and creativity. Aren't licenses and static 18+ builds the antithesis to that?Yes. Yes they are. They don't care. Money is money.
>>11546237desu I mainly just buy sets based on what pieces are included. I got a couple of the small scale millennium falcons because it has a lot of good parts for making my own ships complete with lots of small details. Or the 3-in-1 sets are great for getting certain categories of pieces/colors for a reasonable price
>frenchshill thread
>>11546511How
>>11546860Schizophrenia mostly
>>11546221Shut the fuck up spammer
>>11546221NERF also died when they started doing Minecraft and Fortnite garbage. If you have been paying attention you'll know what this means for LEGO.
>>11546860>>11546870>samepedo
>>11546221>>11547275Based nooticersIn 10 years this will crumble as kids that grow up will be nostalgic about nostalgia itself. You can't monetize something like that.
>>11547275Nerf isnt dead lol
>>11546221>What happened to all the OC stuff?their OC was retarded and bankrupted the company>muh bionicleretarded OC they got lucky autists liked it (to collect) but a terrible toy and an absolutely retarded lego toy
>>11546240>But it was supposed to be built on imagination and creativity.it never was faggot, it was always build the thing on the box.>Aren't licenses and static 18+ builds the antithesis to that?no you stupid retard, it's no different than their old builds.
>>11546221By the late 90s, Lego sets became so fucking expensive only rich kids and adult NEETs could afford them, which caused their sales to collapse and the company was in dire fucking straits financially. To try and save themselves, they did a hail mary and acquired the rights to make lego sets of Star Wars shit, at the height of the prequel mania and it saved their asses and brought in huge money; so much so that they not only had money for other franchises (Marvel, DC/Batman, LOTR, Harry Potter) but also to fund shit like Bionacles and their new female centric Lego line. The later of the two being the only hit that Lego's had with their original content in ages, as Bionacles was one of those original ideas that was super polarizing on it's initial release and how it's later relaunches have always failed to live up to the success of it's original incarnation.
>>11548279Wrong, star wars in 1999 was huge until phantom menace released then later sets flopped hard because of the film. OT line came after and was a good hit but not enough, there was too much stock from prequel sets so they released bionicle and that saved lego with harry potter. Ninjago is their biggest hit right now.
>>11548272>it never was faggot, it was always build the thing on the box.You're retarded. For the first four years LSW was a thing, every single build was mandated to have alt builds published on the back and in the instructions. > it's no different than their old builds.Lego would release 2-3 static "models" a year. Now, it's the vast majority of their 18+ portfolio.
Okay now this is an epic thread
>>11548413Why tho?
>>11548137Yes it is lol
