>ruins lego forever in your path and kills company long termHeh, nothin personell
The black boxes are so soulless
>kills company long termThey opened 24 new stores worldwide and made a 13% revenue increase in H1 2025. Lego is too big to fail, it's a monolith brand name that can exist on its own pandering to manchildren forever.
>>11548860>>11548944I work in a mall and the bags you see people waking around with the most is Lego
>armchair toy experts pretend to know better than the billion dollar toy company
>>11548944>mandchildrenThey will die you know, so will zoomers. Gen alpha has no reason to like lego
>>11548944Think of it the same way as disney era star wars. SW is a franchise with lots of people who grew up with it. Disneywars sold well at first, because it was cashing in on the preexisting fanbase and its goodwill/nostalgia.You can capture preexisting fans this way, but you don't generate new fans from the younger generations. And the end result is that disneywars burned through the fanbase's goodwill, and now all their movies/TV shows get canceled.Likewise with lego. Yes, the 18+ sets sell well, cashing in on people who grew up with lego, have nostalgia for it, and now have big boy paychecks to drop on 500 dollar shelfspace dust collectors. But this is being done at the expense of kids. Kids aren't playing with legos anymore because they're too expensive. So long term, that means fewer kids growing up with lego, which means there won't be much of a next generation to sell nostalgiabait too either
>>11548860Too many people buying this shit now are "toy investors" only looking to flip it for a profit. They're probably the biggest driving factor for why collecting LEGO sucks now. It's like Beanie Babies with so very few who just want the items themselves because they genuinely like it. Scalpers hoard then sell to other scalpers who wait for a higher price to emerge on Ebay. That bubble will burst because of it.
>>11549363>>11549386>>11549425Lego doesn’t need nostalgic children to grow up with Lego anymore, their primary consumers are normie adults, many of whom never had a childhood defined by Lego. Lego is intuitively popular for the same reason Minecraft is popular, it’s inherently fun to put bricks together to make a build.
>>11548860>adults welcome>no lego tits or assLiterally how is this company still in business?
>>11549685>no lego tits or assThey unironically stopped portraying cleavage like five years ago. Which tells you everything about the kind of people making creative decisions at this company.
>>11549689The way Lego did cleavage looked awful anyhow
