What exactly is their strategy here? Are they purposely trying to tank themselves? Will they even exist in 5 years?
>>11652598Making toys is expensive and risky. Especially after the retail/distribution nightmare during covid and the continuing trend of kids not being interested in toys, making digital products is less risky. But you have to be competent of course, which they are not. But look at how many properties they uses to be the only ones making toys for that they are licensing out to other companies left and right. It's easier to let other companies take the financial rick and just collect your royalty checks.
>>11652598Also haven't had a successful movie in like a decade kek
>>11652598Have they actually followed up on this since they originally said it
>>11652598Hasbro threw away the opportunity to make GI Joe video games as serious para-military games with lots of storyline and character development because they wanted cheap lazy shoot-em-up games. Now if they want to make an MGS-type game, it'll set them back a decade and cost around $200 million. BUT they still make easy money off of selling cheap cardboard cards as "collectible." The profit margins must be huge.
