What exactly is their strategy here? Are they purposely trying to tank themselves? Will they even exist in 5 years?
>>11652598Making toys is expensive and risky. Especially after the retail/distribution nightmare during covid and the continuing trend of kids not being interested in toys, making digital products is less risky. But you have to be competent of course, which they are not. But look at how many properties they uses to be the only ones making toys for that they are licensing out to other companies left and right. It's easier to let other companies take the financial rick and just collect your royalty checks.
>>11652598Also haven't had a successful movie in like a decade kek
>>11652598Have they actually followed up on this since they originally said it
>>11652598Hasbro threw away the opportunity to make GI Joe video games as serious para-military games with lots of storyline and character development because they wanted cheap lazy shoot-em-up games. Now if they want to make an MGS-type game, it'll set them back a decade and cost around $200 million. BUT they still make easy money off of selling cheap cardboard cards as "collectible." The profit margins must be huge.
>>11652758All they've done is cancel pretty much all their games
>>11652604Toys R US dying started it, actually
>>11652604For a newcomer making vidya is actually more risky than just sticking with what they know which is toys. But it's too late as they are already going to Massachusetts, so it's too late. They won't be able to maintain their toy workforce on such low wages there
>>11652598>CEO/Exec Suite makes a retarded decision to appease shareholders that ignores the core consumer base's wants and then wonders what went wrong when the company begins to hemorrhage money
>>11653147Blackrock muscled pretty much every company in America. With them controlling 20 trillion of the US economy, companies had to obey. They forced companies to prioritize DEI agendas above what the customers want. And a lot of companies lost billions and alienated their core customers because of it.
>>11652598Literally the only profitable thing Hasbro has right now is Magic the Gathering and they're riding that game into the fucking ground
>>11652598It's like running a bakery and finding out the best money maker in town is pottery wear shops so you start shifting your business to that, all under the assumption you can do the job and make as much money just because both use an oven for the services.
>>11653184Anyone who uses the word "DEI" is fuciking retarded. Go back to /pol/ you fuck.
>>11652598Oh hell yeah! Todd is getting the Marvel license in 2027! Lets fucking go!!! Now the Marvel fans can finally eat as well as us Multiverse fans have been doing the past few years. I cant wait to talk about wired capes, NFTs and chase variants with you all.
>>11653287Don't even joke about such a thing, anon.
>>11653278Yes, 99% of companies are retarded.
>>11653366yet they make more money than us. we depend on them for these figgies
What were they thinking?
>>11653816Tron fans wanted it. The only pad part about it was the price. Just a year earlier the same money got you a 3-foot Rattler with three of the best-sculpted figures in the Classified line to date. Rational people evaluate the value of what they pay for. It was something fans wanted, but it was just not a good buy at all.
>>11652916I was just checking out these games and it made me laugh that they made an X-COM styled Transformers game, and a shoot em up GI-Joe game, and not the reverse.
>>11652598They would rather print cards, drum up some artificial scarcity and sell them at $8 a pack while each pack cost them about $0.02 to manufacture.
>>11653147You just described every company of the last 10-15 years. Shareholders are the only ones any company of any type is willing to appease. Then they have no clue what the fuck happened when customers leave.
>>11653830There are only like 14 total Tron fans on Earth. They are not to be listened to for anything. Fuck em.
>>11653830>The only pad part about it was the priceIt's not only the price, but how shit the product was for that price. The bikes only having a single functional wheel was absolutely idiotic. If one of them can't spin due to design just put a small one underneath like they do for tank threads.
>>11653189Beyblade X seems to be doing well (based on how quickly they sell out around here) but I don't know how much of the money is going to Takara.
>>11652598>What exactly is their strategy here?There is no strategy beyond appease shareholders and avoid risk
>>11654004Gen alpha play beyblade?
>>11653816>we can charge whatever we want for shit no one wants and cattle will back it anyway
>>11652598They are trying to be Disney a company that is toy, video game, and also media conglomerate. Hasbro business model has shifted to focus more on handing out licenses to profit from royalty and contracts rather than focusing on making their own content good to generate that profit.
>>11652598At this point they're making their money off of cheap trading cards and licensing deals.
>>11653816>Disney wants us to do some big Haslab offering for Tron>It won't sell since it's Tron>But we need to do it to keep the Marvel and Star Wars licenses>So we'll shit out something, it'll fail and it'll look to Disney like we tried
>>11653816Why did they bother showing that the back wheel spins if the front wheel doesn't? It essentially drew attention to the fact that it didn't spin.
>>11653816they werent
>>11654572>huge economic downturn and constant price creep since COVID>fans bitching about current prices>Hasbro says if fans really want lower priced toylines, they need to back unpopular Tron franchise's Haslab>it fails>Hasbro uses that as proof that fans don't actually want lower price point toysRemember when Hasbro enjoyed a gigantic success and fandom's praise during the last economic downturn by making 1:18 scale the main toylines?
>>11654941Really? If that happened today with how people laude 6" as the Holy Scale, they'd receive nothing but hatred and scorn
>>11655056The scale is good for figures but shit for vehicles.
>>11654941>>Hasbro says if fans really want lower priced toylines, they need to back unpopular Tron franchise's HaslabAnyone else getting kind of tired of various companies doing this shit? Trying to tell people that they had better support this fucking awful thing no one wants or there will be no better thing they do kinda want in the future. Or just make threats of producing more of the same awful shit they are perfectly aware no one wants.>You better support Toy Story 8 or else we might not make any more original movies..>Also you better support Gay Beanmouth Kid Adventures or else we will get right to work on Toy Story 9, 10, and 11 all at the same time!>You better support Harley/Ivy no costume, no crime shopping Adventures ongoing or else we just not night be able to make any Flash, Green Lantern, or Aquaman books this year. >You better support Thinly Veiled Pedo Fantasy #16 or else we might not have the budget to complete Stranger Things or Squid Game...
>>11655056Marvel LEgends was in the holy scale in the 00s too, you know.buuuut.... Hasbro kinda fucked it up. Tons of people were mad that Toy Biz gave up making Marvel Legends, since everyone loved them. When Hasbro took over, they completely fucked up the ML line by taking away paint apps, worse plastics, and raising prices. So people got SUPER PISSED and the line basically bombed on shelves, but that was aided by the 2008 economic collapse. So Hasbro started making Marvel figures in 1:18 at a lower price point, which brought in fans who generally collected 1:18 figures and eventually 1:12 fans were won over, especially when articulation was improved.In short, people aren't as anal as you want to believe.I think most people will buy a good toy if the price is fair, no matter the scale. This is why every decade basically has a dominant scale: 80s was 3.75". 90s was 5". 00s was 1:18. 10s was 1:12. 20s has been a mixed bag, since McFarlane made 1:10 popular with the DC line and various other companies shifted over to 1:18 after 1:12 lines didn't take (Fortnite, Halo) or weren't even started (Jurassic Park was always 1:18?).
>>11654583Why would people expect it to spin? They can see that it doesn't have an obvious gap in the center for an attachment to fit through for the wheel to be able to spin.That said, since it's was obviously always going to be solid, i feel like they could easily have fit a small wheel in the bottom so that it could still be driven along the ground.
What will be the next ip to have a haslab fail?
>>11655457Lightning Collection never finished the power cannon weapons, I could see those retards offering the last 3 as a $600 bundle with poor incentives that doesn't even get 1000 orders
>>11655112It's how companies have been making excuses to their shareholders. They're shifting the blame from themselves to an external factor, hoping their shareholders don't understand what their company actually does.It's not the director/CEO/manager/designers/marketing fault a product failed, it actually failed because>movie watchers hate the word "Mars">there aren't any stories about Star Wars outside of the movies>we copied the EU stories just like Star Wars fans wanted>we gauged demand for Mega Man Legends 3 based on the reception for the demo we're never going to releaseand ultimately>we laid off a million employees in the past 8 months thanks to the miracle of AI and the Christmas season is ruined because consumers just aren't buying games/consoles/iphones/foodAnd sometimes it's done to to justify changing their business model, to become IP farms. Or become an insurance company. Or make electronic hardware for businesses only.See also how stores like Frys Electronics stopped ordering stock for their stores for 5 years and basically became a consignment store, because the family who owned it just wanted to sell the land/real estate. Same shit happened with KMart, btw.When chasing the almighty dollar for shareholders (and themselves), it doesn't matter if the company is highly profitable. What matters is revenue/profits needs to keep going up every year no matter what. And if they fuck up, AKCHULLY its not their fault.
>>11655457GI Joe hasn't had a HASLAB fail yet, so they're probably gonna play it safe and go with that. The biggest rumor is the Thunder Machine.
>we will only make video games from now on>cancels all their video gamesWhat did they mean by this?
>>11655712new CEO?
>>11657008>Hasbro is struggling>they want to get into games without making games>they are licensing off their toy brands>they're pretty much being carriedby cheap cardstock cards sold expensive>meanwhile at Hasbro:
>>11657008Goldner died years ago and had nothing to do with this. Cocks has been in charge since then. He's just an incompetent retard.
>>11657340Yeah, i know Goldner died, who wanted to turn Hasbro into the next Disney.I know that the next CEO started doing away with that and wanted to shift to gaming.... so why the shift AWAY from gaming now? CEOs tend to want to do their own thing, to prove themselves to stockholders and memembers of the board, instead of staying on the path... even if the previous path was profitable.
>>11657528he still wants to shift to gaming, he's just too retarded to do it
