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Did 3a force Hasbro's hand in making Star Wars into 1:12 scale?
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>>11733661
There's only so many ways to re-sell the same characters over and over again, and diving into a different scale allowed them to make money selling new versions of the same characters already done to death in the smaller scale.
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>>11733764
yea but you six inch Cucks don't have vehicles
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>>11733774
we 3d print those now no one's paying hasbro hundreds of dollars for their cheapshit
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3.75 lost it's time to get over it. Your hate boner for 1/12 is really pathetic, you never see 1/12 collectors perpetually seething about 1/18
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>>11733787
Post your 3d printed vehicles.
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>>11733661
Nah. Just the popularity of the 1/12 scale.
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>>11733841
>you never see 1/12 collectors perpetually seething about 1/18
actually, a lot were back when Marvel Legends was killed.
But since the MU line was so good, most coverted to 1:18 just fine.

The fact there's so many 1:18 collectors who bitch and whine today is just a testament toward how many people still want more 1:18 stuff.
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>>11733841
kek 1/12 has no vehicles or play sets,. acid rain keep making vehicles for 1/18 while 1/12 is just the same five repaints
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>>11734343
At a decent price yeah, how less material costs the same or more than larger figures baffles my burnt out think box.
6in star wars is around $25+
3 in Star wars is 25+
Thankfully I'm not that into Star wars, great movies but idk if I want to get buying the toys again.
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>>11734604
>how less material costs the same or more than larger figures
where did you hear this? bobby vala?
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>>11733661
I think the sucess of 1/12 Marvel Legends forced Hasbro to make everything 1/12.
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>>11734390
>acid rain
I don't think Darth Vader would look good in a dune buggy.
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>>11733841
literally all 1/12 collectors do about any toy released thats not 1/12 is say WOW I HAVE NO INTEREST IN THAT BUT I MIGHT IF IT WERE 1/12 MAYBE DONT MAKE THAT BUT INSTEAD MAKE IT IN 1/12 you braindead fucking retard.

>>11733661
I loved 3A's fanmade protos of the figures, they are better than anything we've gotten. The small handful of officially licensed SW crossovers they did were fine, but obviously so far removed from what SW is that they don't even count. I remember he gave away the fett to some random guy, lucky bastard.
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>>11735693
Literally me. If it doesnt go with my Figurearts Goku I dont want it.
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>>11733661
>spent the better part of a year and ruined my life having an autistic melt down over the industry shift from 1:18 to 1:12
Over 10 years later i just dont really care anymore. 6 inch fags are simply more common now then 3.75 chads, also as others have stated companies can charge more and because of changes in chink world its become practically the same cost to produce a 6 inch figure as a 3.75 figure. Its fucking gay but it is what it is. I dont really care anymore there is SO much worse going on then the fact that the toy industry is lame now. Most of the toys i buy now anyways are unironic kids toys and now "collector grade" fluff
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>>11734604
Partscount is the main factor in how much a mould costs to produce. A 1/12 and 1/18 figure will have similar production costs. It's one of the big reasons why 1/18 isn't so common these days, it's not financially viable to make anymore; consumers expect a 1/18 figure to cost substantially less than a 1/12 figure even though the manufacture expense is very similar, so you have to sell far more 1/18 to break even on a mould.
Also 1/12 is just more popular by virtue of generally being better on an individual figure basis.
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>>11735962
>>11736228
>1/18 and 1/12 cost the same to make

says who
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>>11736236
The toy industry, apparently. If you make a 4" figure and then make a 6" version of the same figure with the same or similar partscount, it's not going to cost much more to make the 6" version, especially if they use the same size of mould "block" (which they likely will for ease of swapping moulds in and out of injection machines). The process of tooling the mould for lots of small parts is more complicated, and more expensive, than fewer large parts, hence why a lot of kids' toys are cheap, huge and not made of many components. Obviously, if people are willing to pay more for something that costs the same to make as something they'll pay less for, you make more of the thing they pay more for. Basic economics.
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>>11736243
>The toy industry
prove it, retard faggot. this place is the only place that has ever talked about stupid fucking lie and you never post a statistic showing this to be the case when it's clear smaller units would be cheaper to produce when why shrinkflation is so common in other industries and people pay more for reduced items because of production costs going up I do not fucking see how it would cost bandai the same amount of money to make a gundam in 1/60 scale and 1/144 scale when a larger box would take up more space in a crate and require a higher price tag to compensate for the increased mass and use of plastic/cardboard
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>>11736873
Yeah, it's a dumb lie that was first started by Four Horsemen Studios back in 2015 because they overcharge for their Mythic Legion figures and pissed off a lot of collectors when they changed the scale.

During that time 1:18 figures were half the price of 1:12 figures. In fact, Hasbro was making GI Joe box sets that had 3 figures for $21.99, while their ML line was $19.99. Sure, they were only redecos and re-releases, but Hasbro charges $60 for 1:12 redecos today.

Even in the modern era, companies like Jazwares and Mattel have made lines like Jurassic Park and Fortnite lines that had 1:12 and 1:18 toys and the price descripency is almost half.
Indie toylines like Boss Fight also charge ~half too, like their Red Sonja figure being $30 in 1:18 and $55 in 1:12.

So despite the height difference being 50%, the price difference is 90-150%. So for most toylines, you're getting more bang for your buck from 1:18.
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>>11737130
>During that time 1:18 figures were half the price of 1:12 figures
Ahem.
> it's not financially viable to make anymore; consumers expect a 1/18 figure to cost substantially less than a 1/12 figure even though the manufacture expense is very similar, so you have to sell far more 1/18 to break even on a mould.
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>>11737740
except 4H's stupid lie was said back in 2014/2015.

4H's lie was then used to justify why Hasbro made the Black series the main Star Wars line in 2015 (1:12 Marvel Legends were $19.99 when 1:18 Marvel 2 packs were 18.99 and 1:18 GI Joes had 2 packs for 16.99. Black series was 19.99 at this point but since the 1:18 line became walmart exclusive, i dont remember the price)

4H's lie was then used to justify why Hasbro made GI Joe into a 1:12 line in 2020 ($19.99 for 1:12, 11.99 for 1:18). See the trend in prices being half off or near enough? Nevermind non-Hasbro companies have the price parity still being cheaper. Again, in modern times Fortnite and Jurassic Park are still examples from big corporations where their 1:18 figures are 12.99 while the 1:12 figures are $24. Halo from Jazwares was similarily priced.
Nevermind indie toy companies who don't have great deals with chinese factories, like Boss Fight, are able to keep that price parity low.

Notice how it's still only 4H that's been the only company who's said that 1:12 figures cost almost as much as 1:18 figures in the past decade.
notice that many companies have proven Four Horsemen are liars for the past decade.

The only time you ever see 1:18 scale toys costing as much as 1:12 are with Chinese companies who are ripping their customers off, but even they charge twice and up to 4x as much for their larger scale figures. A fancy Warhammer figure from Joytoy that stands ~4.5" costs $40 while their 7" figures cost $140. But then you have weirdass shit like Acid Rain charging $70 for their 1:18 figures while the 1:12 figures are $40.
China loves overpricing their shit and because their wages are so low, any sort of western money and sales keeps them going.
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Wouldn't the logical reasoning be that development costs are the same, since 1/18 are for the most part just as detailed sculpt-wise (especially since it all starts digitally), and that number of paint apps are equivalent? The idea that they cost the same to make mold wise never made any sense, 100% 1/12 figures definitely cost more to manufacture and paint, but assuming a 1/18 figure gets the same treatment, it would be cheaper but those costs will still add up, and development probably costs about the same with the end result not as neatly allowing a smaller figure to cost what the consumer would expect it to in comparison to a larger one.

We have no idea the margins, and unless an indie figure maker feels like divulging we probably won't ever know, but very evidently they are being made for cheaper since theyre being sold for cheaper. Even indie companies where you would think the volume factor wouldnt be as big a difference, are charging significantly less usually.
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>>11737861
>Wouldn't the logical reasoning
it's never logical, because tons of companies have been selling 1:18 scale toys for half the price (or near enough) as 1:12 from the 1990s until 2026 (before the 90s, 6" wasn't a popular scale, but 5" figures were still more expensive than 3.75")
If greedy corporations are able to make money this way, then what 4H said is a lie.

And you have a sculptors on salary (or contract). They cost the same amount whether they're doing 1:18, 1:6, 1:32, etc. You can try and JUSTIFY their salaries by breaking it down by the minutes they spend working on a project, but their costs are still exactly the same.
I mean, you have Hasbro making GI Joes for the same price as Marvel Legends. They probably use the same sculptors too. Yet GI Joe probably isn't even selling 100k units anymore, since many Walmarts no longer carry the line and even Target has been cutting support. Nevermind shelf space is half before, which means orders were never great in the first place (at least since the movie bombed)
So Hasbro isn't bringing theoretical production costs into account and is using real world production costs instead.

In short, you're doing weird mental gymnastics and ignoring the real world to pretend 4H's moronic statements were true.
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>>11737836
I'll take the word of a successful toy company that has been in operation for decades over a random schizo on 4chan who bases his reality on the fact he likes 1:18 more than 1:12.
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>>11733661
who?
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I'm starting to think this guy hates 4H.
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>>11737130
>>11737836
>it's a dumb lie that was first started by Four Horsemen Studios back in 2015
Hasbro started that lie back when they first decided to scale back on 3.75" and focus on 6" Black Series a few years before that. Maybe around 2012-13.
They had already made Black Series their main focus well before 2015, and 3.75 only got a resurgence that year thanks to TFA, but they were 99% 5poa shit.
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>>11736873
You are such an uneducated troll
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>>11742577
>Hasbro started that lie
How did Hasbro start the lie when they literally had their STar Wars figures at half the price of Black Series figures.

Make sense, retard.

Do you even know what that guy is trying to claim? He said that 1:!8 figures are almost as costly to produce as 1:12 figures, yet NO ONE has said this but 4H back in 2014 or 2015 (see https://i.4cdn.org/toy/1773799750108300.png ), which was obviously 4H lying to justify their high prices.
This is the first time any toy company said anything like this, unless you have a link to some earlier source?
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>>11742667
NTA but can someone explain why hasbro went full hog into the push for 1/12 around 2015? Its like they were THE 1/18 company for a solid decade and then they suddenly shifted hard into catering exclusively to legends scale only. Was it internal favoritism towards that scale?
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>>11744157
It's a matter of revenue.
You make more money selling $20 figures instead of $10.

Hasbro sabotaged their 1:18 Marvel line and the 1:18 Star Wars line became a Walmart exclusive to push collectors and kids into buying the $20 figures. Hasbro had hoped people would continue buying the 1:18 lines, so that the revenue stream could actually be 150% over the year before, but their sabotage was too great and fans lost all interest in 1:18. 1:18 MU figures went from being nearly MU levels of articulation (missing double jointed elbows) to pic related (no wrist articuation, no torso articualation and they even dropped ankle articulation, plus heavy reuse on a single body due to articulation being cut), so of course nobody wanted to buy 1:18 figures anymore.

By 2014, Hasbro had nothing in 1:18 to actually sell, because fans rejected their sabotaged efforts and 1:18 GI Joe basically became a TRU exclusive with a limited amount of figures that they'd release once a year.
HOWEVER, because $20 is 2x $10, their revenue grew higher than ever. Everyone was buying up 1:12 figures, so Hasbro was happy,

... even though they killed their golden goose with Star Wars.
1:18 Star Wars became less popular. Either Hasbro wanted to sabotage it by making it a WAlmart exclusive or sales got so poor from people only buying 1:12 that Walmart saved it by making it exclusive. So in effect, the market couldn't sustain two Star Wars scales at once.
It's likely sales being poor, because when the Sequel movies came out, Hasbro pushed for 1:18 again and it was no longer exclusive. So the movies created a lot of demand that every store was now carrying Star Wars again.... but that was sequel shit and sequel shit was a big disappointment for everyone involved. Sequel Star Wars was still a big seller, but Star Wars used to reach higher highs.
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>>11744352
IN ADDITION, you haven't seen a return to 1:18 scale, because that would kill Hasbro.

Because the market has shown it won't/can't support two scales at once, if people buy the cheaper scale, it would drop their revenue by half.
So even if they saw growth in toy sales switching to 1:18, they would still experience a loss in revenue, because their toylines wouldn't be 2x more popular to cover the loss from the drop in revenue.

And right now, despite the economy going to shit, Hasbro woudl rather you buy their 1:12 Marvel figures than giving you a cheaper alternative to the ML or GI Joe line.

I mean, Hasbro is so afraid of that drop in revenue doesn't alow their partners to release their own alternatives in North America. Hiya is making 1:18 GI Joes that are basically mini-Classified figures right down to their articulation, yet has been cockblocked by Hasbro, even though their figures could only be sold in the direct market (comic book stores and other collector stores).
Hiya actually delayed their GI Joe line, in order to get north American support, even trying to make it exclusive to one distributor, but Hasbro wouldn't budge.
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>>11744352
>You make more money selling $20 figures instead of $10.
Especially when the $20 cost more or less the same to make as the $10 figures but people will pay $20 for them, yes.
>>11744372
I've not heard great things about those Hiya figures, honestly. Lots of problems with the joints IIRC, which checks out, sadly; 1:18 struggles with decent articulation on normal human scaled characters.



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