>2010s>Iwata recognizes that the convention format is inefficient and relying on conventional gaming media results in too much misinterpretations and outright falsehoods, and is also similarly vestigial in the rapidly consolidated Web 2.0 era>invents the Nintendo Direct, becomes quickly adopted by every other major publisher>"Direct' even becomes the semi-official name for this format, e.g. Xbox/Call of Duty Direct>E3 dies as major publisher output has rapidly decreased and it makes no sense to constantly try to make everything "presentable" for an arbitrary date>mid-2020s>Nintendo: lmao never mind random ass announcements on the official app and trailers/overviews uploaded to youtube without warning
