1. Top 1-5 vtubers account for 20% of revenue with top 1-25 vtuber bringing in an average of 2.0% of total revenue each2. 26-50 rank vtuber bring 0.6%3. 51-100 bring 0.2% 4. 101-70 bring in less than 5% combined
this has no bearing on sustainability
>>110151060This is still okay it's basically like how things are in hololive as well top 1-5 makes most money
Its how all streamers work.
>>110151060This is pretty standard across companies like this. The big dogs bring in all the money and the little guys are just kinda there.
>>110151060Branding and algorithms. Your eyes only need to pass by one of those thousands of nobodies till the surveillance in your totally not turned on device with totally no camera recording you to send data towards your corporate overlords that you're interested in the brand. Now all your feeds and ads are about the "top 5".
>>110151060Pareto rule. Applies to virtually everything. If you look at the chart it's almost a perfect exponential. Nothing burger.
>>110151060It costs a couple thousand dollars to give someone a phone and a model, not exactly breaking the bank there
This shit really only belongs on/biz/ or into /#/
>>110151961Awww numbers make anon head hurt
It works because the bottom 100 also cost almost nothing to maintain. You just ignore them and let them use your brand while they stream. Not much income but it's basically all profit so it's fine.
>>110151060It's not like hololive jp doesn't have 9999 shitters nobody’s ever heard of and nobody watches
>>110152206They don't
>>110151060So basically vtubing really is dying after all?
>>110151146>This is still okay it's basically like how things are in hololive as well top 1-5 makes most moneyThe top few talents earn most of the revenue in any vtuber company but the issue with Nijisanji is they kept debuting new gens so they now have 170 vtubers. The bottom 70 talents are sharing 5% of the revenue which explains why acceleration eventually runs into a brick wall because their new talents start fighting over table scraps. Cover had more awareness that the vtuber market is limited in size while AnyColor was so fixated on boosting revenue they kept releasing new gens years after they should have slowed down.>>110151912>It costs a couple thousand dollars to give someone a phone and a modelSure, but if a vtuber brings in little money they have little reason to spend money on them. Certain vtubers will get blatant favoritism by management while most are ignored and that explains the lord of flies atmosphere at NijiEN.
>>110151146Hololive does not have the top 5 holos bring in 20% of the money
>>110153334Do you even look at the chart that you sent from holo?It's only showing the top 20 which is slightly over 40% of its total revenue which is literally the same thing for niji 16-20 is just slightly over 40%. Even on the other part of the chart you can see FY23 vtubers are slightly starting to to care over which are idios and heroes from vta.
>>110152974No, but it's stagnating, there's only so much time/vtuber someone can watch and the consumer market is lower than RL streaming.You can't just pump 5 times more vtuber and get 5 times the watchers.The new blood of both artists and watchers must form organically, just like RL streamers have adapted from pure gaming to reacting and politics or created niche content to attract people from outside the ''streaming'' sphere. Yes, this may actually mean screaming Negro vtubers should there be a demand for it.
>>110151060It goes to show vtubers are basically competing products and the market can only really handle 2-3 top dogs
>>110151060>Top 1-5 vtubers account for 20% of revenuehttps://wikipedia.org/wiki/Pareto_principle
>>110151060No salary, 2% of merch, self-funded debuts, no new outfits or special treatment unless they bring in a certain amount of money, etc. The only time anycolor actually spends money on most of their vtubers is debut, beyond that they have to bring in dimes if they want any attention.The model is sustainable because it's fire and forget, in some cases the forget is literal - they have some livers on the roster that haven't streamed in years yet are inexplicably still with the company.
>>110153677Reading is literally impossible for niggers who want to win corpowars on this board.
>>110153677But hololive has much fewer members. There are only 63 girls in total across JP, ID, and EN plus 22 holostars if they're being counted. So the top 20 are about 20-30% of hololive depending on if you include stars versus the top 20 of nijisanji is out of 170 so that's only like 12% of the company. It's a much less skewed distribution in hololive.
