Please vote on which logo (as a base template) is best:https://poll-maker.com/poll5595988x5Cb1468a-164Please post if you have any input beyond the poll. Do you like the name? The company will initially only produce mushroom coffee but I want to expand to other products later. I'm a broke wagie and just want to be able to quit my job so please just provide a one click vote to help me determine which direction to go. If you don't like any of the logos or dislike the name click none.In the meantime I'll be posting AI slop product mockups as these help me get more clarity here. I think this is a decision that should be motivated by empirical data, not my own personal opinion, so I'm just trying to gather than.
>>1542700
I'm just dumping mockups btw, these aren't necessarily the direction I'd go if I went with a given font and logo. My primary concern right now is feedback on the name 'Mana Mushroom Coffee'. I like it since it's an alliteration, implies energy and magic (the latter being tangentially related to mushrooms), works for a variety of products not just mushrooms or coffee, and it's short.
I didn't necessarily like this one but it is kinda cool that the wizard/rune looking font lends itself to stained glass styles easily. I also wanted mention the different between the two suns in the OP wasn't intentional, and fixing it with ChatGPT wasn't worth it (I tried). But I also think the different suns worked better with the different fonts.And one thing I want to mention about the sun in the top right is that I liked that it is almost like a compass with the longer points on the horizontal and vertical axis. I tried to get chatGPT to shrink the rays on the 45 degree angles to the horiozntal/verical axis to accentuate that but couldn't get it right.
I actually don't have one generated for the lower left. I guess I think it's the weakest out them and the 'wizard' font doesn't work with the logo style.
>>1542700Wizard font with the sun is the way to go. NASA font style will get you in legal trouble anyways.
>>1542712>legal trouble I've heard conflicting things on this, so for now don't want it as a consideration so I can have a more pure analysis.I agree with your take though, the logo works across product varieties and the wizard font leans into the branding more rather than detracting. But I also liked the NASA font and shroomcup. for me it's primarily between those two. The shroomcup and NASA font looks like something I'd select on a spaceship touchscreen drink menu.
>>1542700i would ditch the NASA font desu, it looks off next to the logos and subliminally signifies emptyness because of the missing stick in the Asalso the sun looks pretty generic and forgettable, but the cup with mushrooms looks iconic
>>1542700I liked pacific fungi better
>>1542717that's the name of the parent company, I dont' think people want to drink coffee from a company with fungi in the name personally lolthere's two companies, one is Pacific Fungi which focuses on mycology, then there's the to-be-determined name which will focus on consumer packaged goods like mushroom coffee.>>1542715I like the cup with mushrooms too and the sun is definitely generic. you think it looks bad even with this? >>1542701I don't think that logo works with the wizard font so maybe I'll have to play around with different ones for it. thanks for the input, impactful stuff
I voted in your poll, anon. Keep an eye on /smg/ for when I do similarly for my nascent business's branding ideas.The question of fonts is essentially a question of ornamentation versus streamlining. It seems to me that you're offering things which align much more with ornamentation than streamlining, so the rune-ish font is the way to go for sure.The image question is less simple. The radiant sun matches the word Mana much better than the shroom cup does, but it is so abstract that it could mean anything or belong to any sort of product: that could be a logo for a car company, a software company, a countertop appliance company, a gardening equipment manufacturer, etc. It's too abstract to carry much specific meaning. The shroom cup, on the other hand, is so specific to the product of mushroom coffee that it would be hard to apply that to any other product.Abstract logos can work (what does the McDonald's M have to do with burgers? Nothing, except that it means McDonald's and those who have experienced it know that McDonald's means burgers), but their trade off is that they give you freedom at the expense of information. Specific logos can work (Chick Fil A's logo is a chicken. It represents the chicken that you eat there) but their trade off is information at the expense of freedom. McDonald's can start selling pretty much any food item and you wouldn't bat an eye, but if Chick Fil A started selling pork ricebowls you'd have questions.In my opinion, the sun would work as a company logo and the mushroom cup would work as a specific product icon: you could make different things grow out of the cup for different products while maintaining a cohesive look and pattern across all products.
>>1542715do you have a font you'd recommend? or some similar logo/brand/font I might wanna look at?
>>1542720>I voted in your poll, anon. Keep an eye on /smg/ for when I do similarly for my nascent business's branding ideas.I will definitely pay it forward. To me this decision should be empirically driven and it's been notable how difficult getting feedback is. >It seems to me that you're offering things which align much more with ornamentation than streamlining, so the rune-ish font is the way to go for sure.What do you mean here? As in, what I'm offering the consumer?Part of why I think I started leaning into the 'le science' with the NASA font was because the parent companies branding is intended to be very clinical, professional etc as it will providing axenic inputs for other business that are produced in a sterile laboratory. So when I started thinking about the consumable packaged goods child company, it was birthed in that context, but sterile and clinical != yummy food. I think the font kinda misses the mark in that sense, it should be optimized for looking like something you want to consume, I guess, not something you respect the manufacturing processes of like the parent company is intending to achieve.>In my opinion, the sun would work as a company logo and the mushroom cup would work as a specific product icon: you could make different things grow out of the cup for different products while maintaining a cohesive look and pattern across all products.That's kind of how I was thinking about it too, in addition to everything else you said. Because mushroom coffee will likely be the only product this company offers for some time, I think I'll roll with just that on the packaging, then revisit the logo system if/when I have different products.
>>1542723>>1542723>What do you mean here? As in, what I'm offering the consumer?Yes, mushroom coffee seems like an involved, elaborate thing rather than a simple, sleek thing. I've never had it or heard of it before today, but that's how it strikes me.A wide discrepancy between the branding of parent and child companies makes sense, indeed, sometimes companies or subsidiaries are started simply for different branding. The production side and the drinks side are different enough that it might be sensible for them to be two independent companies, rather than parent/child.
>>1542725>mushroom coffeeI'm surprised you've never heard of it, you've never seen RYZE or MUD\WTR? I don't care for them, they taste like shit and I love coffee, but it's basically instant coffee + dehydrated mushrooms. You just add a scoop to hot water.I am actually a big fan of cordyceps mushrooms though. I think it's a potent nootropic but lacks adequate research on it or something, no one seems to be looking into nootropic benefits of it. But it does have measurable and quantifiable effects on the bodies physical performance after consumption, e.g utilization of oxygen (increases the Vo2 max). So I am a fan of that.
>>1542700Honestly? They all look like shit
>>1542726Nah dude I'm a boomer. I don't know what the urban youth are drinking these days
>>1542729Thanks for the honesty. Can you tell me either what you don't like, or what brands in this industry or adjacent ones that you do like? Or what sorta style/name/branding you'd go for?I like the 'shroom cup logo personally for a mushroom coffee line, and I think the name is fitting. do you at least like the name?
>>1542731>piclol. it's actually mostly older people I see drinking it. I work for the post office as a carrier occasionally so I get to see where the packages go (the boxes themselves are branded so I can tell it's a RYZE or MUD\WTR package). the older demographics tend to spend more on health/wellness stuff in general naturally
>>1542701this look pretty nice - but also like it could be psychoactive >>1542702>>1542705these are crap
>>1542748>these are crapThey’re not supposed to be finished designed by any stretch, just things I’d hand off to a designer to explore. Like there’s probably a cool stained glass look out there, even though that one isn’t it. The one you liked was also my favorite though. I can modify the colors to make it less trippy, more earthy/coffee colors maybe. But I also think leaning into the magic vibe a bit harder than RYZE could make the brand more fun.
>>1542874https://www.trademarkia.com/search/trademarks?query=mana&reset_page=true&country=us
>>1542881>https://www.trademarkia.com/search/trademarks?query=mana&reset_page=true&country=usI looked at this too, but there's clearly many word marks so I'd assume I'd also be able to operate under the same name. I didn't find a mana mushroom coffee business, that'd be a showstopper.
>>1542700you gotta let go of top left imo - that sun logo is super generic the shroom cup is nice also the second font looks like NASA
>>1542892I agree with it being too generic. Did you see these ones with the sun plus the shroom cup:>>1542874And yeah I copied the NASA font. Not sure if that's good or bad atm.
the mushrooms look like penises
>>1542901that's one the main ingredients
>>1542892I also kind of like how the sun on the right could be made to look a compass if I shortened up the rays on the diagonals. I couldn't get chatGPT to do that right though. it'd make the sun more distinctive and less generic too, possibly provide a different vibe. I like the xfiles and science vibe, with the rainbow topographic lines here >>1542701 providing some magic sorta vibes.it will mostly initially be sold at the farmers market though so im not sure if that will stick, but I think it'll scale better as I get into e-comemrce
@grok is this true?
>>1542912>design is hiring an EXPERT WHO KNOWS MORE THAN YOU DO ABOUT THIS, and is trained in a multitude of disciplines to create things that work across multiple different levels of art, community, society, industry, technology, history, psychology, and more. Your little ideas of what you want your logo to look like don't have even a fraction of the education or training behind them that we do and are basically useless to us, and that’s because WE’RE THE PROFESSIONALS IN THIS.this is such golden pasta
I think this is my favorite logo so far
>>1542919One of the raisins I like it is it lets me use the sun logo for non-mushroom coffee products if I want to. And the aspect ration will work better on coffee bags
yeah this one is kinda doing it for me desu famalam
>>1542921(Ignoring the weird A’s/font, font is the easiest part to change)
>>1543038>OP HEREthis font is much better imo
