1. Postwar media was characterized by spectacle.2. The late 20th and early 21st century by an age of surveillance.3. Now we are entering a new phase of new media environment, one marked by: affective computing, machine learning–enabled optimization, neuroscience, and cognitive psychology.New media environment knows us better than we do using technology and science to custom-generate cognitive injections to exert influence/behavior they want. Cognitive injections shape worldviews and actions, induce us into believing what they want us to believe.They know our wants, needs, vulnerabilities, cognitive quirks, which kinds of stimulus induce what kinds of precognitive responses. They develop a sense of each of our own unique neurological makeups.They use different technology and science such as Adtech, recommendation algorithms, personalized search, biometric feedback, personalized news feed.New media is surrounding us everywhere and is being a source of distraction. Having a lot of noise makes it hard to find the truth making us beliveing in falsehoods more probable. They have little use for distinctions between real and fake, perception and reality, signifier and signified. Hallucination and reality becomes one and the same.
