MAPPA CEO Manabu Otsuka says the NETFLIX partnership doesn't mean all anime will be exclusive

"Otsuka: Just because we’ve partnered with Netflix doesn’t mean every MAPPA work will be exclusive to Netflix. The goal is to work together on how each title is best delivered to their audience, and to explore the most effective approach.

Tokuriki: From the outside, it might seem like making Netflix-exclusive titles alone would be enough to reach global audiences. But you’re structuring things per project, with some works created alongside Netflix as part of a broader portfolio.

Otsuka: Right. It’s about creating a closer connection between global viewers on Netflix and the people in the studio drawing each frame."

MAPPA CEO Manabu Otsuka says self-financing worked for 'CHAINSAW MAN', but relying on it alone isn't enough to sustain the studio's growth

"100% self-financing was just one way for us to pursue the best possible outcome for the work and its fans. If we determine that we cannot reach our goals on our own, then we have no hesitation in forming partnerships. When we considered how to best reach Netflix's massive global audience, we felt that close collaboration with them was essential.

That said, this partnership does not mean that every MAPPA project will be exclusively distributed on Netflix. The idea is to explore, together, the most effective way to deliver each work in the best possible form to the right audience."

While saying this, he also states that not all MAPPA anime will be exclusive to Netflix, as the studio looks to balance self-financing with partnerships depending on what best serves each project and its audience.

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MAPPA CEO Manabu Otsuka says mass-producing as many anime as possible through contract-based work is no longer the goal as MAPPA pivots toward profit growth and owning the rights to the anime it produces

"In the past, there was a strong sense of working on a contract basis. Even when we could invest, it was often in small amounts. To sustain company growth, a certain volume of projects was necessary.

As we gradually expanded into rights management and increased our investment scale, we began to see a path toward securing proper profits. With that, the appropriate number of productions will also become clearer.

Even now, we likely produce more works than many studios, but the idea of simply producing as much as possible is changing. If we just keep producing, we start to hit a ceiling in revenue."

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NETFLIX Content Division VP Kazutaka Sakamoto warns that anime's global success is masking a fragile foundation

He also says that AI could reshape the industry's landscape

"The anime industry looks like it’s thriving, global hits, massive demand. But underneath, its foundations are fragile. The problems run deep, from storytelling and project choices to staffing and working conditions. Even for a standout studio like MAPPA, building a sustainable model is still an unsolved challenge.

In 15 to 20 years, with AI and other shifts, the landscape could look completely different. That's why the focus now is simple: create works that truly reach as many people as possible."

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MAPPA CEO Manabu Otsuka and NETFLIX Content Division VP Kazutaka Sakamoto address online concerns that NETFLIX exclusivity hurts anime studio profits

"Tokuriki: There is a common belief online that Netflix owns all the rights and studios can't profit. In reality, are revenue-sharing structures, including merchandise, discussed flexibly on a project-by-project basis?

Sakamoto: That's right. Each project comes with its own circumstances, so the specific structure is always discussed individually. In an industry with so many players involved, figuring out how everyone can coexist and grow together is a major priority.

Otsuka: The goal is to find the best conditions for both Netflix and MAPPA to keep growing while continuing to deliver great experiences to audiences.

It's not about whether working with Netflix is more profitable than other options. It's about investing together and building something as partners. And we believe it's also our role to show that working with anime studios like ours brings real value to Netflix as well.

Tokuriki: That kind of partnership, aiming to be on equal footing, is encouraging.

Otsuka: I wouldn't go so far as to call it equal, but I do think it's important to aim for that kind of relationship.

Tokuriki: Personally, I hope it can become that kind of relationship. With anime films reaching the level of success they have today, it feels strange that animators still aren't among the top dream jobs for kids. That gap suggests something in the industry's structure still isn't working."

>>287920641
Rule of thumb: Always shit on anything with the Netflix label attached to it.

>>287920835
Words to live by.

>MAPPA CEO Manabu Otsuka says self-financing worked for 'CHAINSAW MAN'
Nakayama won. You own him an apology

>>287922000
Tatsuya Yoshihara is the one who saved CSM and Mappa. Nakayama is stuck in Roblox jail for good reason

This is a horrible fucking idea

>>287920641
i can hardly wait for them to drown star animators in money and let them do whatever they want
and what they want is to made mid shit

>>287920641
more ONA's written for adults for me
Enjoy your weekly shonen slop, baldies

>>287922333
>for adults

That's not what you'll be getting, but it's cute that you think that.

>>287920641
New!? They are partners for a while, just remember terminator zero and yasuke, prepare for more black guys MC with sexy hot white girl partner.

>>287920641
does netflix even make a profit??? how can they afford to do this shit?

>>287922124
You love to see it, I remember when a bunch of western cartoons got made as Netflix originals and 90% of them sucked with the rest being mid or just ok.

I also found it funny that the bitch behind the miniature horse show tried to get one show that somehow got rejected. Made me wonder if she was impossible to work with or something because the idea wasn't awful.

>>287920641
PISS X SHIT

how exciting

Fuck yeah netflix is the best

>>287920835
>Rule of thumb: Always shit on anything with the Netflix label attached to it.
>hating on Cosmic Princess Kaguya

>>287922082
He still working as an animator though.

can't wait for the new ranma live action, call of duty live action, resident evil live action and precure live action.

>>287923348
anime studios charge seventeen dollars for a feature length movie

>>287920641
I knew MAPPA was a lost cause after they had cancelled the Yoi film.

>>287920835
>>287920895
Out of all the streaming companies, Netflix is the only one that really funds interesting original works.

>big companies becoming even bigger so they can produce even more generic slop
great

>>287926228
Them having a say in anything is the problem.

Is it true that crappa labelled water bottles in the studio have been replaced by netflix labelled ones already.

>>287920733
tough read, felt like I was reading some yaoi doujin.

>>287926290
Not really. Netflix isn't really trying to get the international market with a majority of the anime they pick up, it's usually just for the Japanese market.
Like the past couple years, a lot of the stuff I've seen on there just seems like that. 100M, Dandelion, YAIBA, securing the rights for Detective Conan, Akuma-kun, fucking Anpanman,etc., these aren't really bad first of all (well Dandelion is but that's an issue with the anime itself being bad, not because of any Netflix influence), and they're also not really for a Western audience which is the fear in this thread. I think the last anime I remember from Netflix getting pushed for a western audience was B The Beginning or whatever it was called (it sucked), and that was like six years ago.

>>287920641
imagine the sheer sloppa of the combined two put together haha

>>287926444
ok netflix PR

>>287926520
If you don't watch anime why are you here

Great another reason to say that all Mappa anime is literally slop and normie shit

>>287926444
Yes really. We know how they are with english shit they can't be trusted ever. Them not having enough influence on anime yet to shit things up how they want is not a reason to give them more power so they can do so.

>>287926562
Try posting this again, but in English.

>>287926605
Seethe more.

>>287926444
>>287926444
The number of viewers watching anime on Netflix has literally tripled in 2-3 years, and about half of all subscribers watch anime. We'll likely see a flood of works like Lazaro

>>287926776
>The number of viewers watching anime on Netflix has literally tripled in 2-3 years, and about half of all subscribers watch anime.
Do you have a source?
And even ignoring that, Netflix is an international company. They stream all over the world, and they have anime that are popular all over the world. I already mentioned one, Detective Conan, you put that on streaming in Europe or the Middle East or South/South-East Asia, and you'll get a flood of subscribers because it's popular there.
I think they also have Saint Seiya, which again, very popular in South America and the Middle East. Dragon Quest Dai, Anpanman for Japanese viewers, they have a monopoly on Rumiko Takahashi works (I think Mao isn't, but they have Ranma and Inuyasha, and maybe UY), SaikiK, Kimetsu no Yaiba, in addition to obviously Naruto and One Piece. These are internationally popular and especially popular in Japan where Netflix really wants an audience.

If Netflix thought that manipulating anime and CHANGING anime was so important, they wouldn't be making that Devil May Cry cartoon. They'd just make a DMC anime.

>>287926830
I think it was an interview with Netflix at Anime Expo or something like that.

>>287926830
You need to build a firm monopoly first before you can start abusing your customers. How is that so hard or you to understand? They want to fuck up anime but can't yet.

>>287926863
>You need to build a firm monopoly first before you can start abusing your customers.
Netflix has been "big" for anime for 10 years now, Attack on Titan getting big on Netflix happened in like 2013. They've been widely known for anime since at least 2018 when Devilman Crybaby released and how absurdly popular that was for a time.
Simply put, this fearmongering isn't reality. Netflix, like any company, has varied interests.
They make shows like DMC and Castlevania for that western audience. They tested the waters with producing (actual) anime for a more western centric audience and it didn't pan out. This already happened, and they moved on because producing cartoons was simply more profitable for the West.
But for their Eastern and European markers, they have a vested interest in legacy works, and for Japan in particular it is securing recent works (hence, again, Yaiba as mentioned before).
Their partnership with MAPPA is more because MAPPA makes successful and popular anime in general and both want a clean relationship to draw in stronger profits while sidestepping larger production companies and especially broadcasters, and MAPPA, for all of their faults, wouldn't enter into a partnership where Netflix dictates the terms of everything they make. For how bad they are as a studio to work for, they are very internally creator driven, you watch any of their recent works and this is obvious.

>>287920835
based, fuck shitflix.

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>>287926444
>the last anime I remember from Netflix getting pushed for a western audience was B The Beginning or whatever it was called (it sucked), and that was like six years ago

>>287922082
>Tatsuya Yoshihara
The storyboarder and action director of the anime.

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>>287920641

>>287927284
>To prove you wrong
>A show from five years ago
You realize that adds to my point, yeah? They don't really make much in the way of anime for westerners.

>>287926528
>why are you here
Because I love manga and anime.
And since I actually love anime, it upsets me that it has been in a total state of decline for a very long time already.
Netflix is ABSOLUTE garbage. It burns tons of money and produces a mountains of shit. People who defend it are retarded bottom-feeders who will settle for anything and have no foresight.

>>287927284
This one is great.

>>287929408
>Because I love manga and anime.
I doubt it

>>287929408
Netflix is the only streaming service generating revenue...

>>287920835
most of the american major film corps fund like 50% of the production in every anime that isnt generic sol slop though
any slightly original idea basically has to sell its own soul (and global distribution rights) to shitdix and jamashlong to make it past the cutting room floor

>>287920835
Fpbp
Akshually Turdflix deserves worse than that

>>287922333
>Weekly
>Shitflix
A-anon...

>>287926444
Sooo, ahem ahem*, their goal is not to reach a global audience because they already have that, but to only get japanese and asiatic market, put the Mappa logo in it, and then to shit the crap they sell to them with a lot of propaganda from the west, ajam ajam i understand now...
Turdflix is a cancer but repeated 192008#times now

>>287923348
>does netflix even make a profit???
yes
11 billies in fact last year
with a free cash flow of 9.5b

>>287931669
I know you're retarded and don't speak English, but that's not what I said and not based in any reality.

>>287920641
how about you go fuck yourself mappa