I was wondering if anyone has seen this sort of art style before. This style is exclusively used in storefront signage at liquor stores, sandwich shops, eateries, etc. Growing up in San Francisco, CA the 90's, these signs had always stood out and fascinated me for their silly anthropomorphic nature, realistic detail and similar paining style. Have you seen these anywhere else in the United States, or around global community for that matter? Where did the inspiration for this uniform style (painting technique, eyes, subject matter) originate?
its not really a 'style'but i suppose you could look into anthropomorphism in commercial art
>>455654Interesting I haven't seen any of those mascots
Am I detecting a homsexual undercurrent with these.
>>455654>This style is exclusively used in storefront signage at liquor stores, sandwich shops, eateries, etc. No, it isnt, sidewalk signs like this are used to attract walk-in traffic that would otherwise not be specifically looking for that business and/or know or consider that whatever item was being offered was carried by that store.>silly anthropomorphic nature, realistic detail and similar paining style. It's called cartooning, and isn't realistic at all...too much realism and a cartoon ceases to be a cartoon and becomes an illustration or a portrait.>Have you seen these anywhere else in the United States, or around global community for that matter? Anthropomorphic food mascots are some of the oldest and most recognized advertising elements (pic related), and temporary sidewalk signage is old and everywhere too.>Where did the inspiration for this uniform style (painting technique, eyes, subject matter) originate?Cartooning in general, which has a long history of using certain simplified forms to convey things like facial features and the emotions they suggest and express...and sign painting, where pros develop methodical practices to maintain uniformity of lettering/typefaces and of multiple copies of signs and other work...it's also a speed thing and becomes second nature.
>>457101What the heck happened in 2010?
>>455654One reason a lot of those may appear very similar is that sign companies will create a generic sign design/shape that allows for simple modifications to cover a wider variety of business/ product types...chalk and dry erase menu board signage does this a lot, I used to help out sometimes at a place that made these with a silkscreen cartoon chef cutout holding a chalkboard, who would be easily made into specific ethic chefs by painting different flag colors on his neckercheif or given different custom expressions, view directions, gender, etc. by blocking out the facial features in the basic keyline print silkscreen and adding different ones in a separate step.
>>457113Literally "realistic detail"
>>457115Another reason the ones used for restaurants and adjacent convenience food retailers look so generic with is that if you search for "happy (food item) clip art" you will be inundated with cheap royalty free images, and places like that tend to be perfectly fine with that...budget places especially don't want to look too fancy with super slick, expensive graphics...even McDonald's "Mayor Mccheese" is sort of amateurish for a multi-gorillion dollar company.
lel
Yeah, seen those around.
