This is the best major business logo in existence. If you disagree, you are wrong:-NO reddit meme rotational symmetry-forward slant suggests forward motion but not to the point of being obnoxious-non-obvious association with product or service offered (pizza) but at the same time everyone knows exactly what it is-simple, primary color scheme
is this dominos?i think it means buying from dominos is like rolling the dice: sometimes you get shit, sometimes you get two shits.
>>457155actually, id never associated the pizza place with the game and the game pieces fucking LOL
>>457154there's a lot of negatives about it for example the logo needs a white stroke at all times, so the stroke sometimes ends up looking pretty bad in small sizes and monochrome, over half the world and most young people everywhere don't know what the domino game is, also the color blue is one of the worst for promoting food products is just doesn't look enticing
you could use this to replace the classic pharmacy signs in Europe (well, france - dont know if its a european thing or a french thing)
>>457160round the top and botom edges, remove second white dot on the blue, compress and stretch the two left over dots into highlights and its red pill / blue pill!!!ORtaper the top and bottom a bit and its police sirens!!!
>>457156>>457159Branding and logos are not primarily intended to convey specific information about a product or service so whether or not someone thinks about the game doesn't matter...it might if you had a store selling games and used a domino logo and people wanting checkers and chess and backgammon games assumed you specialized in dominos, but in this case it's no different than a place like McDonald's...a pair of golden arches has no natural connection to that name or what it means. Taco Bell was named for its founder Glen Bell so a bell logo works but has nothing to do with tacos or even food.Branding literally comes from the practice of branding cattle, where without a mark they can't be easily and quickly told apart. A logo primarily functions Iike a brand to do the same thing whether it's on the store signage or product packaging on the shelf...what form it takes is not really important as long as it quickly differentiates it from everything else with minimal chance for confusion (whether unintentional or deliberate). Quickly means that the less thinking is needed, the better.The fact that pizza and dominos have no natural connection is actually a very astute branding tactic; the more a brand name or logo naturally comes to mind and/or can be associated with the product, the less distinctive it is.Most people including a lot of designers and marketing people get this exactly backwards and mimic existing brands and look for the most on- the-nose associations...as a result consumers who want chinese food are faced with Panda Express, Panda Country, China Panda, Panda Garden, Golden Panda, Panda House and picrel. Replace Panda with Dragon and all of those will turn up multiple examples too, all over the world.
>>457162
>>457163
>>457162>>457163>>457164do these people know you are stalking them??????
>>457164None of this is to say that uniformity is all bad, these examples prove that this style of sign has become as associated with Asian restaurants as a red cross has become associated with a medical facility. Both draw in people looking for those things but neither differentiate between providers...but both are tied to location far more than a chain so being different isn't what matters the way it is when you're competing in a national or international market.Look at large companies and brands that are at the top of their space with great recognition and you'll see tons of brand names and marks that are virtually (or totally) meaningless in any standard context (Google, Jeep, Oreos, ,Ozempic) but are nearly impossible to confuse for anything else or copy without being obvious...or like Domino's, Shell, Apple, Amazon, Quaker, Atari and countless others they use existing terms in ways that are incongruous to their product and create their own unique and instantly understood context that is equally hard to confuse or copy.Domino's logo isn't perfect or even aesthetically inspiring or complex but it and the brand name are shining examples of how little market dominating brand ID/recognition depends on congruous associations that "make sense".Nobody thinks Apple retail stores sell food, but if you made a sign for your strip mall computer store with the same layout as picrel and the others like it's guaranteed people would be driving by and at first glance think Asian food.
>>457162i think the theortical aspect of your post is incorrect.mcdonalds, while quickly franchised it seems from my brief google history session, takes a few inventors and investors to become the brand we know. while the first 'golden arches' are a freak of the age of roadside architectural spectacle and car culture, they are quickly and id argue organically linked to the origin source of the brand, which includes the name of the original brothers. so while its mostly fortuitous, capitalizing upon it seems pretty organic.and while Bell might be Glen's last name, he's a california guy branding a california product, deliberately mimicking early california/mexican/spanish style. its too has a mix of the fortuitous, and of the organic. and it definately has to do with tacos and food.and mimicking existing brands in a way is exactly your point: it allows the brand to need zero relation to the nature of the actual product, like how your praise the dominos logo.yellow sign, red gylphs= chinese food. doesnt even ned to be real words or letters: chinese food. an organic branding arising from multiple conditions.
>>457165Dumb on multiple levels, not the least of which is that in many cases brand differentiation doesn't really matter because in a field like restaurants one guy can own twice as many as have been mentioned.Same with chains or international brands that only compete as subsidiaries of larger corporations that may have 50% or more of market share in any particular niche.
>>457168well, at least youve demonstrated the utter worthlessness of trying to communicate with you.rude, wrong, intellectually devoid.get donkey punched.
>>457167where did anon say there not being some kind of history or background leading to the final logo?their point was that today many of the bigger brands make use of symbolism, style or other elements that are not usually tied to the larger market sector but are kind of unique to them.which is true with these examples, even when we are able to trace back parts their creator's reasoning...>the tiny, one-off pizza shop from around the corner likely uses italian flag colors and/or the pictogram of a pizza (their reputation is smaller than that of the market they are part of, so they are able to leverage conformity),>while huge corpo international distributor of bad tasting cheapo junk food uses something individualistic like a domino piece (their reputation is strong enough so that they were able to separate themselves from the competitors of their sector).pretty simple concept, ngland not even their or my bullshit but established knowledge...
>>457172More like->Tiny one off can be the only place of its kind in the neighborhood or town or one of a handful so their reputation is relativrlt speaking larger than that of places competing globally ie they can more easily be a big fish in a small pondmeanwhile...>huge corporate chain probably didn't start that way and is usually a smaller place or handful of local/regional ones that only manage to break out of that and expand into and dominate larger markets because they can set themselves apart...name alone won't do; Domino's used consistent menus and products and speed of delivery to attract their market share and their distinctive branding made it so that the place that did that would be easily remembered.Oddly enough they picked the name because the owner of the original pizza places they bought up to start the chain woukdt let them use it to expand-In 1960, Tom Monaghan and his brother, Jim, took over the operation of DomiNick's, an existing location of a small pizza restaurant chain that had been owned by Dominick DeVarti...>By 1965, Tom Monaghan had purchased two additional pizzerias; he now had a total of three locations in the same county. Monaghan wanted the stores to share the same branding, but the original owner forbade him from using the DomiNick's name. One day, an employee, Jim Kennedy, returned from a pizza delivery and suggested the name "Domino's". Monaghan immediately loved the idea and officially renamed the business to Domino's Pizza, Inc. in 1965.>The company logo originally had three dots, representing the three stores in 1965. Monaghan planned to add a new dot with the addition of every new store, but this idea quickly faded, as Domino's experienced rapid growth.The fact that people don't see it as just a play on a typical pizza joint name like "Dominic's" is reinforced by the logo and stands it apart.And it does not matter one iota that that connection or history is lost on all but people who care to research it.
>>457177>relativelysadly doesn't change anything here.basically nobody knows your local pizza chef, even if their calzone is the best in town and they were able to build a personal connection to you.but (tens of) millions of people know dominos.as I said, dominos needs to be recognizable from other pizza shops, while your local luigi needs to be recognizable AS a pizza shop... which is why they leverage the canonical mythology of that exact market.we are talking BRANDING here. which excludes honest, human interaction from their vocabulary....
>>457177not reading any of your shit, but the dominos story is exactly what i said, just like the mcdonalds story, organic and fortuitous at the same time.
>>457190Who said anything wasn't "organic"?Why are you arguing against things that were never said?
>>457198>like McDonald's...a pair of golden arches has no natural connection to that name or what it means. Taco Bell was named for its founder Glen Bell so a bell logo works but has nothing to do with tacos or even food.
>>457202Neither of those statements is incorrect, the word "organic" was never used, and clearly doesnt mean what you think it does.
>>457231lol ok mr semiotics. enjoy fucking the fuck off as reading isnt quite your thing.
Totally agree!/
