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Former designer at Bloomberg Businessweek and The New York Times. Now, she does "design goodness" for Homer, Frank Ocean's design magazine.

She apparently got ahead being a minority woman who makes designs that "challenges the power old, white men have over every day [non-white] people," and people laud her for it.

Is she the real deal or just a DEI LARP?
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not particularly good nor bad. simply fits into what the design machinery currently spits out.
>why the need to form strong opinions about a random ass bitch that happens to seemingly be successful?
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>>457794
>random ass bitch
I'm familiar Ma, and I can't tell you how many portfolios I've reviewed from dumb design thots who clearly ripped off Ma's work.
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>>457795
*familiar with
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>>457795
now what?
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>>457795
how are you in a position to be reviewing portfolios?
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>>457789
frank ocean has a magazine?
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>>457800
I've worked on teams at my firm that handle hiring.
>>457801
Yes. Homer.
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>>457802
>homer
lol
what do you think Ma would charge to do a book cover?
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>>457803
If you're a straight, white male, she probably won't work with you.
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>>457804
oh fuck off with the racism and bias
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>>457806
Tell that to Ma.
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>>457807
i will as soon as i cut up enough magazines to make the collage to go with it
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>>457808
Sounds based.
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>>457794
literally couldn't put it better myself

>>457795
that's because she didn't invent this style. they're copying/getting inspired by the classic and already-established styles that she got inspired by as well
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>>457841
Who said she "invented" the style?
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>>457842
>ripped off Ma's work
implies ownership over something (like a style) that clearly predates her.

it is good to know that you realize her not having invented it. but you have to agree then that the earlier message is useless fluff. >>457795
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>>457789
It is good that some designer is doing bold work and It is good that they did publish these works.
I really hope it leads to a new-raygun-age times, but I doubt it.
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>>457845
>It is good that some designer is doing bold work
She hasn't published anything in years.
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>>457847
i think anon is using the word loosely, fren
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I'd prefer not to speculate about or judge someone's career or qualifications based on limited information. There are usually many factors that contribute to a person's professional success.
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>>458128
you can't simply be reasonable like that!
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>>458128
Why are you so afraid of calling and impostor by its name? This industry reeks of them. I would bet real money that you wouldn't get anywhere near as close to where she's now in her career with that body of work.
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>>458145
why is that impostor? the market wants stories that go beyond the boundaries of a printed advertisement.
if cashflow increases because a certain clientele/target audience can be attracted by the designer having drooping eyelids then so be it! no?
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>>458145
>that body of work.

(NTA but) Four examples (most likely cherry picked to support a particular pre-judgement) is almost certainly not her "body of work".

It's also illogical to assume that a professional graphic designer's output that gets the most attention is representative of what they personally consider their best work or even worthy of a second thought. Visual artists and musicians and other creators like chefs get pigeonholed and typecast just like actors do by people whose agenda requires ignoring everything but whatever the agenda is pushing.

Personalities aside, that design style is usually just lame because it is the laziest way to "break the rules" of graphic design in a big way, but serves no real purpose other than to say you did it and see how outre' I am.

It's the GD equivalent of a teapot that can't hold liquid; the first guy who did one on purpose might have made people think but after that its just a cheap meme.
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>>458145
>you wouldn't get anywhere near as close
once you'll get a bit older, you're going to realize that in the design industry (and a lot of other areas) your design skills are only about 50 to 70% important for how far you're going to get

You need very good communication and sale skills as well. In fact, if you're very charismatic and good at talking, you'll probably need even less than 50% design skills.
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>>457789
95% of designers are hacks.

Most of the skilled ones fall into other fields that pay more and allow them to create more interesting things, still using their design skills, but as one of many disciplines.
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>>458161
Really?! Show me one job ad that doesn't mention "Applicants without a portfolio will not be considered for this role." Look at her website right now, and tell me honestly—would you pay someone like her to be in charge of the art department at your company? What good is a talker who can't do the walking? This isn't a salesman position. It seems that all of you are so cucked that you can't even dare to say the truth out loud: she's a DEI employee!
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>>457789
Chinese people can never create anything. Just copy and paste.
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>>458211
>she's a DEI employee!
this is your brain on 24/7 fox news and /pol/ brainrot

this isn't about me hiring her. it's about the fact that she can get hired as an art director in a shitload of big companies, by using her mediocre portfolio + amazing sales skills

CEOs, COOs, HR departments and so on, don't know shit about design. if you show them your good portfolio, but act like a weird antisocial incel, you bet your ass they'll go with her, who's gonna use buzzwords to describe how her designs speak to the zoomer consumer minds
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>>457791
>>457792
Oh shit.
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>>458273
>this isn't about me hiring her. it's about the fact that she can get hired as an art director in a shitload of big companies, by using her mediocre portfolio + amazing sales skills
What a psychopath you are! You’re literally proving what I’ve just said. But not only that, you’re also making an apology for all the impostors out there and the poor state that we’re in right now, when apparently, a large social media following corresponds to that person having true artistic grace. It’s people like you that that have degraded this industry to a mere opportunistic, nepotistic, and egomaniacal pool of personalities—designers with no portfolios. When in reality, it should be the opposite, since design is one of the few industries that can implement meritocracy hierarchically.
>CEOs, COOs, HR departments and so on, don't know shit about design.
It’s the creative director, art director, or lead product designer that decides who gets hired, not the C-level, nor the HR grunts who only filter out résumés based on keywords.
>but act like a weird antisocial incel
Because that’s how interviews work in real life, just like in your Hollywood soap operas, right? Designers sperging out the moment they walk through the door or answer the phone: I am a designer, Dr. Han! Or couldn’t you argue without a gratuitous insult?
>who's gonna use buzzwords to describe how her designs speak to the zoomer consumer minds
And you dare call me the one with brainrot?! I’m curious how low can you bend without a backbone.

You could even blind test this if you really wanted to, and I’m sure that any staff designer would bin her application without a second thought.
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>>458684
>It’s the creative director, art director, or lead product designer that decides who gets hired, not the C-level, nor the HR grunts who only filter out résumés based on keywords.
And who hires those creative or art directors, buddy? It's not always people being promoted from the inside. Especially when it's big brands that want to rebrand or go into a different direction. They hire "big/renown designers" like her.

>Because that’s how interviews work in real life, just like in your Hollywood soap operas, right? Designers sperging out the moment they walk through the door or answer the phone
If you browse this board or other GF forum, you'll obviously see that people who complain about hacks like Tracy Ma, are usually young people with nonexistent social skills, that believe that if they just have a good enough portfolio, that's going to be good enough to succeed in a career. It's a slight overlap with CS students, which are infamous for being spergs.

I agree that the industry is shit and nepotistic, but I'm trying to be realistic and give actual advice to people who want to get hired in this industry. People skills and charisma are almost as important (sometimes even more important) than your actual portfolio.

Companies only care about a single thing: profit and profit only. If hiring a designer like her can market their products better, then they'll do it. They don't give a single fuck about how the design looks like. They don't give a fuck about the industry, and they don't give a fuck about your portfolio or if you deserve your job. They only want more $$$

I guess that's the problem about being republican: you have so much trust in corporations about doing the right thing, and you're brainwashed from birth to believe that billionaires are amazing people that worked had for their wealth, and should rule the world.
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>>458272
Fact. It's not even a racial thing. It's down to actual Chinese culture. They're encouraged to fit into an insect hivemind way of thinking so that creativity is crushed early on. China would be NOTHING right now if it weren't for intellectual property theft.
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>>458697
Ai Weiwei wants you to dm him. He thinks your ideas are really interesting.
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>>458692
>I guess that's the problem about being republican: you have so much trust in corporations about doing the right thing, and you're brainwashed from birth to believe that billionaires are amazing people that worked had for their wealth, and should rule the world.
The election had such a detrimental effect on your frail mental state that you're still buck broken by it, weeks later. Despite not having any link to it, no reference made to it, nobody even coming close to mentioning ANYTHING political, yet here you are seething about your imaginary enemies in a thread about design hacks and their bullshit jobs.
Here's a tip: next time you project your frustrations online, take into consideration the possibility that the person you're talking to isn't even American, let alone a member of your boogie-man party, so maybe don't sperg out like a moron?
>and you're brainwashed
JFL!
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>>458712
It's depressingly sad if you're not American, but you're complaining about DEI on a graphic design board.

Here's a free pro tip: spend less time on /pol/ and watching russian propaganda that's meant to instill hate into your fellow people. Your mental state will flourish and you'll be much happier.

Also, stop trying to normalize your hate. It's one of the worst things that /pol/ incels do online.
>whine and cry about liberal politics online
>somebody makes the slightest contradictory comment instead of agreeing like a NPC
>wooah, wait a minute, why are you talking about politics? I didn't even mention that
Save it for some other website. I mean I've been here for 15+ years, I've browsed /pol/ also for a few years, I know the drill

I'm not American either btw, so the election means jack shit to me
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>>458719
Calling out that the emperor has no clothes on is considered hate speech now? KWAB! You must be either willfully blind, or very sensitive during feedback criticism at such a late stage in your career. How many more off-topic excuses can you make, though? You dodged every single one of my arguments and deflected only with cheap accusations because you can't admit the truth: her essential trait as a designer is that she's a minority. Put it to the test if you think that I'm lying or exaggerating. See how many approvals you'd get with your name on it. Unfortunately, that requires having a spine, so I'll just wait and see what other insults you'll come up with this time. You can't reuse: inkwell, trumptard, Zigger.
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>>458722
I've already explained why she's a good designer many posts ago. I'm going to mention again the fact that I don't personally agree with it. I do wish we lived in a meritocratic world, but late stage capitalism prevents it.

But your seething rage prevents you from accepting the reality. Our overlords managed to distract you from going against our actual enemies, and instead fight against each other.
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>>457789
>Frank Ocean's design magazine
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>>458128
join in the fun and make gut decisions. design is about reactions anyway.
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>>458697
>They're encouraged to fit into an insect hivemind way of thinking so that creativity is crushed early on.
this is not true at all. the issue is that so many are just dumb and the system demands that exam results matter more than anything else. once a person gets into a creative field they are encouraged to be creative. but schooling focuses more on passing the exams than the more subjective areas and subjects. students good at art would be encouraged to pursue art school, but for those who are shit, they should focus on the books.
alternatively, the people saying their creativity was crushed and they were made to join the hivemind were in low economic areas.
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>>458767
Tell me you've never lived in China without telling me you've never lived in China.



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