So a stationary company reached out to me asking if I’m interested on doing some contract work for them. I said yes, however they want to do a paid test run.The first task of the test run they are looking to establish an email welcome flow. They have a basic welcome flow with one or two emails but not enough to capture the entire email funnel.That’s all the info I was given. Based on that, do I just go ahead and start designing, or should I ask if they have specific copy in mind?I’m used to doing design work where a creative brief, copy, brand guidelines, and access to a DAM platform with licensed graphics, logos, and photos to work with are already provided for me. But this while I worked for production agencies.Should I ask the client for all of this info, or is the client expecting me to come up with my own copy and graphics?
>>458826ask the client every single question you have, duh. never work off of assumptions.
>>458826If you will or will not ask questions is part of the test. As anon above said, never work on assumptions, but also don't ask them one questions at a time. Study what they already have, make a list of problems, make a list of questions you have, make a list of resources you need, etc, and then present them with those questions and insights you have, ask for their feedback and go forward from that.
OP again, I ended up asking if there’s a specific template they like to follow or if I’m designing from scratch.The client gave me access to their Box account with assets and invited me to Klaviyo. I have never used Klaviyo before but from what I’ve heard it’s basically Figma but more campaign based.Does that mean this client is expecting me to design these emails in klaviyo? I’m used to designing emails in Photoshop, Illustrator or Figma and just handing the working files or final assets over to the coder or developer.Am I screwed?
>>458845Like, I know some HTML and CSS. I had to take web design classes in college but I didn’t really enjoy it. It felt like I had dyslexia trying to make sense how the commands worked and it just mentally exhausted me.
>>458845I made some mailing a couple of times and basically I used dreamweaver to build it so it could be interactive. Hosted the images on google drive so they could approve it and sent them the email so they could review. After approval, I gave them the images that needed to be hosted on their whatever, they gave me the links, I updated the html, sent them the html, got paid.You should have talked about how the end material would be like, but as you did not, you can talk them something along the lines of "Hi, thank you for the access and blablabla. Also, I noticed you guys use Klaviyo as your mailing platform. My final delivery (i forgot how to say it in english, the final files, the final shit you send them) is usually is in the form of X kind of files, is it ok or would you like for it to be in any other platform/format?"
>>458845All marketing apps are now drag and drop. If you can use word you can use them.
>>458845Klaviyo you can just drag and drop assets and text to create emails and directly publish it to whoever subscribes to the email. I would still create the assets in whatever software you’re used to using and then export the assets into Klaviyo, especially if the company plans to do internal reviews or QA before publishing.
OP again. I’ve been talking with the client over Slack. He keeps asking for my input over the Welcome Flow plan and asking me if it would positively impact open rate.Dude, I’m a graphic designer with an illustration background. I don’t know shit about marketing.Also, he hasn’t provided copy and is already asking if I can have these emails done by next week, implying I should just come up with copy. Like idfk how much copy you’d want and how it should sound. That requires going into your site and finding the info.
Just testing
>>458864A “test run” but it sounds like I’m fully into the work. Maybe they just want me to help with this one welcome flow for now.
>>458862Unironically use chat-gpt to create the copy. Try to use similar lengths to the ones they have already done. Also, make it clear while talking to them that it is chat-gpt and it should be revised, but say you spent some time creating one that could be nice, fixed some points, etc, even if you just copy pasted what the AI overlord spit.About the "positive impact in conversions", talk about your visual call-to-actions, how the flow is nicer, how you noticed they were doing XYZ and you managed to improve by doing ABC, etc. Keep the conversation on what you know and on your reasoning about why you organized the thing you are doing.
