>Heartland rock is a genre of rock music characterized by a straightforward, often roots musical style, often with a focus on blue-collar workers, and a conviction that rock music has a social or communal purpose beyond just entertainment.sovl. i love rural and working class american culture so much. their sovl mog every other culture. imagine you live as a single roughneck or welder in red dirt oklahoma and hop in your old-ass 4x4 chevrolet truck and go to a country club that makes live rock music with local bands in every weekend.