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https://www.npr.org/2024/08/30/nx-s1-5095856/ai-digital-replica-bill-california

A new bill to protect performers from unauthorized AI is now headed to the California governor to consider signing into law.

The use of artificial intelligence to create digital replicas is a major concern in the entertainment industry, and AI use was a point of contention during last year’s Hollywood strike. Other national proposals offering AI protections to all Americans are also in the works.

California Assembly Bill 2602 would regulate the use of generative AI for performers — not only those on-screen in films and TV/streaming series but also those who use their voices and body movements in other media, such as audiobooks and video games. The measure would require informed consent and union or legal representation “where performers are asked to give up the right to their digital self,” according to the bill.

The bill was passed overwhelmingly by both parties in the California Senate and the Assembly this week. The legislation was also supported by the union SAG-AFTRA, whose chief negotiator, Duncan Crabtree-Ireland, points out that the bill had bipartisan support and was not opposed by industry groups such as the Motion Picture Association, which represents studios such as Netflix, Paramount Pictures, Sony, Warner Bros., and Disney. A representative for the MPA says the organization is neutral on the bill.
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Crabtree-Ireland says the new law would mean performers could no longer be forced to relinquish their rights to their likeness. “Good riddance to that practice,” he said from the picket line outside of Warner Bros. Games on Wednesday, where striking video game performers are pushing for more AI protections.

“The concept that each of us should have the right to say yes or no to any kind of replication of our face, voice, body movement, etc., should be a no-brainer," he said.

Some tech companies have opposed regulations of AI use. In a statement sent to NPR, a spokesperson for the video game companies wrote, "Under our AI proposal, if we want to use a digital replica of an actor to generate a new performance of them in a game, we have to seek consent and pay them fairly for its use."

But unlike voice actors, performers whose body movements are used to animate video games argue the companies consider what they do as "motion capture" and not performances.

Last year, SAG-AFTRA members went on strike against the major studios and streamers for months. In the end, they claimed victory when language in their new contract offered performers the right of consent and fair compensation for the use of their digital doubles. Just before the final ratification contract vote, Crabtree-Ireland said he was a victim of an AI-fabricated social media post.

“Some unknown party created a deep fake video of me,” he recalled, saying the video manipulated his face and voice “to say a bunch of false things about our contract and was encouraging people to vote no on the contract.”

Crabtree-Ireland said Instagram voluntarily took down the deep fake video, but there was no legal requirement to do so. He said he’s hoping legislation will outlaw this kind of misinformation. “If that can happen to me,” he said, “it can happen to anybody.”
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Other proposed guardrails

In addition to AB2602, the performer’s union is backing California bill AB 1836 to protect deceased performers’ intellectual property from digital replicas.

On a national level, entertainment industry stakeholders, from SAG-AFTRA to The Recording Academy and the MPA, and others are supporting The “NO FAKES Act” (the Nurture Originals, Foster Art, and Keep Entertainment Safe Act) introduced in the Senate. That law would make creating a digital replica of any American illegal.

Around the country, legislators have proposed hundreds of laws to regulate AI more generally. For example, California lawmakers recently passed the Safe and Secure Innovation for Frontier Artificial Intelligence Models Act (SB 1047), which regulates AI models such as ChatGPT.

“It's vital and it's incredibly urgent because legislation, as we know, takes time, but technology matures exponentially. So we're going to be constantly fighting the battle to stay ahead of this,” said voice performer Zeke Alton, a member of SAG-AFTRA’s negotiating committee. “If we don't get to know what's real and what's fake, that is starting to pick away at the foundations of democracy.”

Alton says in the fight for AI protections of digital doubles, Hollywood performers have been the canary in the coal mine. “We are having this open conversation in the public about generative AI and it and using it to replace the worker instead of having the worker use it as a tool for their own efficiency,” he said. “But it's coming for every other industry, every other worker. That's how big this sea change in technology is. So what happens here is going to reverberate.”
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Another useless law to protect millionaires and corporations.
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>>1336853
It's to protect the millionaires and corporations from basement dwelling goons faceswapping porn videos with celebrities and defiling their intellectual property.
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>>1336867
and it will be used against you for something even more innocuous.
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update
https://www.kcra.com/article/california-legislation-deepfakes-regulate-ai/62027484
>California lawmakers approve legislation to ban deepfakes, regulate AI
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>>1336818
>California Assembly Bill 2602 would regulate the use of generative AI for performers

If you're going to do this, why not have it apply to EVERYBODY?
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>>1337861
Because no one cares if I make deepfakes of your wife or your mom
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This motch is true like cartoons, and political free speech is dead. So picters of Trump are now his property, can I sew my mom fore panting a picters of me agenst my will what about my right to video in public, now all dead and audio books thair are people how sound like me can I sew them fore a million dollars I was born first all video and audio is edited and voice corrected is this still the property of the artest were talking endless law suites. What about free use fore educational purposes. Ok so Its AI I can now sew ever single person on earth in 2.4 minets , crippling the court system. What if I get plastic surgery to look like Trump then us my face, fore deep fakes. The issue is would a reasonable person agree this is a deep fake, And how is The value work determined say I get 3 likes on Utube that's what 3 cents value. Then The deep fake is copies edited and a billion copies made how geta fined AI the company its manufacter, The delivery person.What if one AI copes anouther AIS deep fake Is this still a deep fake how goes to jail my computer, The programer, And what if the deep fake is made out of the United States.Now we're censoring outher nations. The world police. What if down lode a deep fake totaly unaware do I how the artist 20 dollars.. Thairs no expectancy of privacy in public places, so if the picters is takon in public places. Its the property of the photographer. If I take a picters of you like it or not and you steal or copy my picter, your stealing from me.What If one AI deep fake pixel is changed now it's art property of the artist. Not AI art.



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