>Jaguar unveiled a new look, logo and direction for its cars at what was quite possibly the most bizarre automotive media launch I’ve ever attended – here’s what happened.>Held at its Gaydon HQ, on Armistice Day, the event was hosted by Jaguar’s senior team including managing director Rawdon Glover and JLR’s chief creative officer Gerry McGovern.>Embargoed until today, the event felt like a hallucinogenic sci-fi movie where the presenters were only allowed to speak in marketing babble.>Unveiling a new concept car – the details of which are still under embargo until December 3 – Jaguar’s passionate team spoke for most of the day about how they plan to ‘delete ordinary’ and ‘live vivid’. Whatever that means…>In what, at times, felt like a drunken dream, Jaguar personnel walked journalists through its plans to ‘reimagine’ the much-loved brand over the next few years.>Calling it a ‘complete reset’, McGovern at one point told journalists that his team had ‘not been sniffing the white stuff – this is real’.>‘A good ice hockey player does not skate to where the puck is now, they skate to where it is going,’ chief commercial officer Lennard Hoornik said.>McGovern believes that up until now Jaguar has ‘not been allowed to be unique’ and that the Jaguar of the future will ‘stir the emotions once again’ and ‘make you feel uncomfortable’.>He was right about the last bit. After an hour’s briefing in a windowless room, the agog journalists were shifting in their seats.https://cardealermagazine.co.uk/publish/hallucinogenic-sci-fi-movie-inside-the-rather-bizarre-relaunch-of-jaguar/310077
>car is just a copy of lucid
>>28110218Some irony that 'copy nothing' is one of the least inspired posters I have seen in a while.
>it could've been thishttps://www.youtube.com/watch?v=e7gR7EYjcP8>instead it's some gay diverse bullshitjag wtf you are doingyou were supposed to be excessively posh, not some nu techie bait
>>28110257It was supposed to be a Bentley rival under the rebrand but I think they just bottled it when market research showed most people weren't gonna part with £100k for a jag with more chrome and wood, so they've gone for 'alternative' modern luxury which is just super avant garde, and, gayWhat they should have done is look to Mercedes butchering AMG with four-cyl hybrid cars no one wants and moved deeply into their previous territory with new muscle saloons, estates and coupes based on their fantastic 5.0-litre, just with more oopmh and modern sportiness, and then found a technical partner to spin a couple of EVs off to make the legislators happy
>>28110243They bought the 300 tooling and are turning it into a liftback
>>28110218>Copy nothingUsing negros is what everyone does these days, there's nothing special about it
>>2811021820 hours in photoshop to make this, do not steal
>>28110218>"copy nothing">video looks like every other 2020s homotranny ad>not a single car shown from a car company, tons of subsaharans shown instead
https://www.youtube.com/watch?v=rLtFIrqhfng&ab_channel=Jaguarnothing is safe from the xer negro with funny clothing, everything new must be as ugly as possible, i hate everything
>>28110289don't forget the tocken asian and fatty to add to the "diversity" quota
>>28110298>three black womenthree!
Holy fuck how can you miss the bus this bad? Woke is way out of fashion everywhere, even in places where the politics haven't caught up yet. This is brand suicide.
>>28110342This was likely all planned and has been underway for years before the recent worldwide cultural shift that started earlier this month, so it's too late to backtrack now.
>>28110300That's the typical Jaguar driver in America. Black woman, middle aged, office job, $1000 car payment, no oil changes, no brake or tire replacements.
>>28110218>>‘A good ice hockey player does not skate to where the puck is now, they skate to where it is going,’ chief commercial officer Lennard Hoornik said.lmao you literally pulled this shit just as normal people started to get vocally fed up of it
I look forward to seeing how this goes down. This may be as big a cultural fumble as the Game of Thrones final season.
>>28110356Jag will be the concord of the car world I wonder if there's any scum like sweet baby inc but in automobile marketing
>>28110463>I wonder if there's any scum like sweet baby inc but in automobile marketingThere are such firms all over the marketing world. It may work really well for Jag, because the only people stupid enough to buy an electric Jag are gay POCs. Is that a big enough market to be viable? No.
>>28110218>FAAAAAG
>>28110239>>28110243>A living, breathing, thinking human being looked at this and said, "Yeah, I'll 'ave that."
>>28110356So I guess they didn't act on that retarded hockey player analogy
Jesus Christ to think I used to think I'd want a JagNot anymore
>>28110257The comparison between the two adverts is just peak clownworld. >villain driving around London in a supercharged 5.0 V8 coupe with a naughty bit of skirt handing him the keysTen years later>viscerally ugly drag queens with no mention of cars at all
>>28110243CHRYSLER NEVER DIES
>>28110412kek. Sounds like Maserati crossover and sedan drivers to me
>>28110218>BUD LIGHT 2.0Who tf is the market for a tranny car?
The Jaguar rebrand project began under Theirry Bollore, a French businessman who had previously worked at Renault under Carlos Ghosn and who had a grand vision for the brand as a new luxury player in the marketHe left in 2022 and Adrian Mardell, JLR Chief Financial Officer, assumed the roleSo basically a dodgy French dude with weird connections to the automotive world's most famous fugitive turned up, tipped it all upside down, probably had it signed off by the time he left (2 year lead for a brand reinvention go-live being approved is very short timing) and left a bean counter in charge to take the bulletWhat an incredible story this probably was behind the scenes
>You bought a new Jaguar, a fag you are!
https://www.youtube.com/watch?v=GaD8y-CGhMw
>>28110298kek
>>28110218Epstein aesthetic is truly dystopian. Everyone in OP's pic should be tossed into the ocean and forgotten.
>>28110218>The music is basically the same as the music from the scene in Ex Machina where Caleb watches the horrifying video with the earlier android modelsAAAAAHAHAHAHAHAAHAAHAHAHAI... I....AAAAAAAAAAAAAAAAAAHAHAHAHAHAHAHAHAHAHAHAHAHAA
>>28110284
I like it. A lot. And here's why:I like Jaguars. I like what the brand stands for, its history, and it's attitude. Good guys drive Astons, but bad guys drive Jags. My wife, she doesn't like Jaguar. She thinks of it as a golf dad car.She likes Range Rover because that's what her friends drive. She likes Porsche SUVs because she gets to say "Porsche". She doesn't like Mercedes SUVs because that's what her dentist drives. She doesn't like BMW SUVs because that's what her nephew drives. She doesn't like Lamborghini SUVs because that's what an asshole drives (in her opinion).So Jaguar has a problem and the problem isn't with gear heads. It's with wealthy car guy's wives. They've gotta move from the Mercedes category into the Porsche category. Maybe this will work, maybe it won't. But it's not insane. And honestly, I kinda like it. Just look how mad people are.
The new logo bros
it's okay because it's a JAA-ACK
>>28110218>>Held at its Gaydon HQ,it writes itself, it was destined to happen
>>28110624looks like a broken lcd panel LmAo
>>28110624more like faguar
>>28110218>bunch of ugly satantic freaksCool direction, dumbfucks
did They/Thems take over Jaguar? you literally cannot make this up
>>28110555>Theirry Bollore, a French businessman who had previously worked at Renault under Carlos GhosnIt all makes sense now
>>28110680Been trying to get a job thereTheir job description is basically 'NO WHITES PLEASE'
>>28110218>McGovern at one point told journalists that his team had ‘not been sniffing the white stuff – this is real’.it is so fucking over
"copy nothing" by using the most derivative runway fashion that even fashion models make fun of
>>28110342as>>28110356 said this was probably planned in advance during the brief age when governments thought they could force EV-olution, and now marketing teams told them that it will be "eye catching" and "provocative"
>>28110463sweet baby is kust a Canary in a cole mine when it comes to consultant firm fuckary. it is the curse of Gen X
>>28110624DUNC
>>28110624ive read someone poining out how the G is upper case and everything else is in lower case and now it looks way worse
>>28110298>There is no good or evil- There's only Balenciaga.
>>28110624This is how I imagine a shitty chink ripoff of Jaguar would do their logo.>>28110674This.>>28110239>>28110243This does look nice, I honestly was expecting yet another bloated battery electric crossover fag mobile.
>>28110766does that stir your emotions and make you feel uncomfortable? If so then the rebrand worked
>>28110766Technically, the J and U are also uppercase.
>>28110507Best post in the thread
>>28110766The big g is for gay
Is no one going to bring up how Faguar is owned by the Indians at Tata and this is an active attempt to wipe English culture?Or how they're clearly shifting to becoming a "we make Waymo pods you won't own" company?That's one ugly logo.
>>28110243>those tiny ass windows I know they're partially taped over, but they're still tiny. Remember when cars had big windows and you could see out of them? Those were the days.
>>28110218>millenial wokism dies when they all grow up and leave the cult>remaining cultists who never grew out of it are doubling down and making EVERY aspect of their lives about the cultLiterally no one cares that you put a shitskin in an ad and made it seem artistic. This won't sell cars anymore.
>>28110832>cars?
>>28110624>we want the ouya audience
>>28110624More like JaGAYar, amirite?
>>28110624
>>28110878There it is! Well played.
>>28110524yeahlike, it's not even about the v8, you can make it ev-quiet and play on jaguars being silent ambush predators and still get the same kind of image. powerful yet elegant. or if they really want a different kind of image and appeal to nu-techies, they can have it, it's not to our tastes but we are clearly too old to market to. if only they PROMINENTLY SHOWED WHAT THEY ARE FUCKING SELLINGLAST TIME I CHECKED, SELLING NIGGERS WAS ILLEGAL BUT THAT'S ALL THEY FUCKING SHOWED
>>28110218Jaguar? You mean that company that makes taxi cabs?
>>28110218I was looking at the f type when I was buying. But without the statue I decided to get a c8I’ve never been more happy with that choice until now.Still hate gm tho
>>28110645The gaydon HQ wasn't a problem before, but it certainly not helping things now.
humiliation ritual
>>28111078Holy fucking christ make it not be real
>>28110218Maybe it's a psyop. Maybe they will demonstratively fire every single fag responsible for this and show "now we have no fags, they were a mistake". In that case, they'd be unfathomably based.
>>28111106Can you imagine the lawsuits?
>>28110878gem>>28110948Selling over 20k of these to be used as robotaxis definitely didn't help. I get they're not in use everywhere, but I was in LA recently and these are now one of the most ubiquitous cars on the road in many parts of town. Considering that it's a relatively large market of richfags, why the fuck would any of them want to stoop so low as to buy a car from a brand that's running taxis all over town? Nevermind the fact that they don't even sell cars.>>28111078Most overused term in recently history that's been so watered down it's not even funny.Yet nothing describes better whatever the fuck they're trying to pull off here.
>>28110218is this a starfield dlc?
>>28110218>Yeah, I have a homophobic slur to say...
>>28110218I'm confused, are they trying to be the subaru of luxury brands
>>28111078So whats the new hood ornament going to be?
>>28111142
>>28111078Did the CEO do an anti-semitism or something?
>>28110218>>28110624>>28111078This is not a brand damage this is brand suicide what the fuck they're thinking?
>>28111250>They'll buy it anyway.
>>28111261Who?
>>28111261Normies buy range rovers, so not really
>>28111078Let me guess, (((someone))) put a plant in the CEO seat and he's going to tank the company's value so (((someone))) can buy it for cheap
>>28110218>Likes/Dislikes hiddenHmmm, I wonder why?
>>28110797JaGUar
>>28111089surprised that didnt get nuked by jewtube. maybe they didnt add that one to the filter
>>28111078Wtf
I'd been wondering what trannie they'd run
>What if we sold Jaguars exclusively to the homosexual market?
>copy nothing>copies the most generic corporate globohomo aesthethic imaginablebravo
>>28110342Britbros it keeps happening
>>28110284>>28110608Everyone knows the reference already, just post the last panel. And don't put your fucking handle on it as a watermark as if being the ten millionth person to make this obvious joke is something you're actually proud of.
>>28111078The old logo looks bad too.
>>28110218They look like the character creator random button on cp77.
>copy nothingthis kind of bullshit ad was made fun of back when the Simpsons was goodhttps://youtu.be/gArU-BAO7Kw?si=d4zZm1N3U_Anlnuj
>>28110243Ah yes, the new Chrysler 300 Shitting Brake edition, I'll recieve it in my Beijing phallus chamber, Jeeves.
This is exactly like that zoomer-bait DEI'd out BMW iX campaignhttps://www.youtube.com/watch?v=5o4kKuOFTooExcept those "people" (zoomers, and minorities) are not the ones buying Jaguars
>>28111078>removing the iconic part that mattered the most>the actual jaguarIts like they WANT to be shit and gay
>>28111123>I was in LA recently and these are now one of the most ubiquitous cars on the road in many parts of townI live in Los Angeles and I have never seen these things here.
>>28110645Tbf, Gaydon is also home to the Jaguar Daimler Heritage Collection, which is Jag's own collection of some of their best cars. It's also home to the British Motor Museum, and I'm pretty sure Aston Martin also have facilities out there.I get the joke you're trying to do, but Gaydon's actually a pretty cool place if you're into cars.
>>28111228He diddled kids on video camera.
>>28110257That was a good ad, but it failed to generate sales.
>>28111146I sorta want it. lmao
>>28111228>Jaaaag promotes the pozzed shit >retarded anon thinks the CEO do an anti-antisemitismwut
>>28111966to be fair whole jaguar=crime only happend cuz they were grannymobiles and criminals realized it was good car for crime. fast and unassuming
>>28111975yeah so what? It failed to help them make money.
>>28110342sorry I don't have a mental illness, can you explain to me what makes this woke?
>>28111929yeah ditto. All I see are the expensive German cars (Bentley, Lambo, Aston Martin cars with the german engine, etc.).
>>28111977Pretty sure it's the thing where instead of trying to sell you a car they shove trannies and africans in your face for 30 seconds.
>no one wants EVs>they peaked in 2021/22 at best after being forced on us all>British car brands are known for 1 going bankrupt and 2 awful quality control (probably because of union laws) >the UK has made it illegal for any gas-powered cars to be sold after 2030 and both parties are adamant about keeping this law in placeIts Over
>>28111976obviously it would not since criminals arent gonna be buying new jags for job kek
>>28111981huh interesting...and here I thought it was a a pretentious artsy thing. Guess I need to hit my head against a wall a bit.
Still find it amazing that their idea of "future" and "originality" is just an uglier version of Grace Jones-type shit that's been around for at least 40 years
>>28110271>new muscle saloons, estates and coupesthey did that with the Ftypes and XFs but these are just dead segments - the only volume sellers are SUVs and anyone stupid enough to buy a Land Rover SUV wearing a jag badge is smart enough to just buy a Land Rover.They're going low volume high price and in a way i kind of respect it as at least they're committing to Jags heritage with barges like the XJ and Mk10.It wont work, which is a shame
They're going to back down. Expect tweed jackets and flat caps within two weeks.
>>28112012If they reply to everyone don't they just end up getting ratioed that much harder? I don't know what the twitter shitfight rules are.
>>28110229FPBP
>>28110243It's a Chodge Dallenger. fucking brits.
>>28111991>BritishIts jeet now.
>>28110624>everything is a tech company todayat least it isn't arial/calibri
>>28110218Imagine being someone that works at the factory and you see this advert and you just bought a new house and got a mortgage... well fuck
>>28112027its been jeet since it and land/range rover was bought in 2008. At least it was still using mostly ford stuff or derived components
>>28112071I know, why are you telling me this, I was correcting>>28111991
>>28111078even the 'old' logo in that picture was a crap design, they used an asymmetric leaper when the whole time they shouldve been using the 60s Growler motif. Not the 2000s one that even soften the growler either, the original growler thats aggressive, it was such a kick ass logo that went into grilles, hubcaps and steering wheel centres
>>28110218>Copies the fashion slop>Copies the marketing meeting slopThink different.tm
>>28110243>>28110239Welcome back Chrysler 300.
>>28112083From what I understand, the implied aggression was considered by Jaguar to be precisely the problem, and in particular was believed to be harmful to brand appeal in China and the Far East. That's why they started leaning more on the 'Leaper' logo.
>sell cars to retired bank managers so they can drive to their golf club>hire trendy gen-z marketing firmNo idea what they were thinking
>>28112125yikes that logo looks like furry fanfic about to suck on a dick
>>28112016The replies are ridiculousThe only real explanation is Jaguar are exiting the luxury car market and rebranding as another middle player to compete with brands like Peugeot, Ford, Toyota, etcTheir core customer won't be buying this shit
>>28112250>Their core customer won't be buying this shitAt least here in DFW I only ever see 2 buyers; blacks pretending to be rich (recently turned in lease cars, used) and upper middle class white women. Marketing never gets to most normies and rarely gets to wealthy people.
>>28112250>Their core customer Is mostly dead or in a nursing home and not allowed to drive. Their pisspoor quality was a meme as far back as I can remember, the f-type might have been thelast great jaaaaag but no one will ever know, because nobody was willing to take the risk.
>>28111962Ah, the opposite of anti-semitism
>>28111977>>28111995imagine defending this
>>28112250It's the opposite they going to be 100k+ cars only
>>28112125Thats ironic because China has its own fake Jaguar brand
>>28110624the designer in questionOH NONONONO AHAHAHAHAHAHA
>>28112448>We're trying to advertise our product to people who simply cannot afford it!I can't tell if the praise comments are bots or if these people are factually that stupid and don't hear the words they are thinking/typing.
>>28112434Then why go this way of rebranding?Troons aren't the ones buying 100K cars.
>>28110243It looks 100% like this old meme
>>28110298
>>28110218
>>28112444That jaguar looks malnourished. Very chinese.
>>28112461i can't tell if it's just shitposters, poe's law and all that
>>28112495because the 100k cars now are lucid tesla etc
>>28110624> jaGuarmore like> faGcar
>>28112444either I'm crazy or it looks kind of aztecoh shit oh fuck was Mu actually real
Whoever owns a Jag now is gay.
>>28110608You tagged that with your own shit? You're a massive fucking faggot
>>28112444Black panther
>gender/race politics in carschrist
https://x.com/Jaguar/status/1859316052607271374?t=oApBdIfhXSu_vECqwtLybg&s=19
>>28112448
>>28112717>no rear windowLOL
>>28112717Do you like the look of commercial air conditioners? Because thats what the rear grill is :)
>>28112717a space marine terminator?
>>28112717hmmmthese lines would go well with >>28111046
>>28110218I am so sick of seeing their stupid smug faces and fat lips in everything
>>28110239>>28110243
>>28110342>>28110218That rebrand is actually genius.Jaguar cannot make cars that can sell by being good cars. The company is run by Jeets for God sake.They will instead market cars to the retarded negro goblins who don't care about cars.It will be like Ballenciaga or Gucci of cars.They will be built on chink EV platform, be so hidious it will make Cybertruck look sleek and sublime, run like shit, broke down constantly and nobody will give a shit because you're poor if you think it's garbage.And buying one will piss off old white conservative heterosexual males.
>>28112461>>28112556It's shitposters, Jaguar announced months ago that they are moving further up market with their next model generation, not downmarket.
>>28110218Celebrating the most disastrous day in modern European history properly I see.
>>28112814Land Rover is held by the same jeets but doesn't have even close to the same sales problem Jaguar has.
>>28112814what the fuck is thisa 1/4th black 3/4th white with mac n cheese perm?
>>28112814We'll check in next year.
>>28110218Gay niggers from outer space
>>28110342only in Burgerland. it'll never stop in Yurop
>>28110218Maybe I'm coping as a previous Jag owner, but there is no way they are serious about this. Jaguar as a brand is struggling from brand awareness, younger generations don't know what a Jaguar is and older generations think they are unattainably expensive and unreliable (neither is true). Doing this has given them a lot of attention, which they could pivot into a successful EV-launch if they ditch this aesthetic as soon as it came into being. They are being so intentionally vague about everything, barely even releasing an image of the car, that I remain hopeful. All of their statements can be interpreted either way, "copy nothing" is either DEI-schizophrenia or meaning that jaguars are unique in their elegance. Same logic can be applied to all their HR quotes.This could also be a calculated move to distance themselves from Tesla while still adopting a cyberpunkish aesthetic. The rear quarter of the concept car they posted seems very N-Vision/Cybertruck-like, but public opinion against the Cybertruck and the Elonsphere as a whole has worsened. By making those communities loudly oppose Jaguar "to own the libs" they can keep the aesthetic while remaining politically neutral. What the internet often forgets is how little of a shit normal people give. The right-wing echochambers on X will talk about this for months like they did Bud Light, just as the left-wing is hating on the Cybertruck and Starship several months after their launches. Normal people do not care. People buy Bud Light again, people watch the cool rocket fly. Nothing ever happens.
>>28113271>By making those communities loudly oppose Jaguar "to own the libs" they can keep the aesthetic while remaining politically neutral.Drag queens and aggressive "diversity" hasn't been 'neutral' for years now, if it ever was. The anti-globohomo backlash is fully mainstream and accelerating.>People buy Bud Light againLolwut? Bud Light sales cratered 25-30% and never recovered. If they were a standalone brand they'd be officially out of business by now.
>>28113271>What the internet often forgets is how little of a shit normal people giveNormal people will at some point in their car buying journey Google the car they are considering spending tens of thousands of dollars on, and look it up on the manufacturer website. If the first thing they see is fags in funny looking circus costumes, that will project a very clear brand image and likely turn off a lot of potential buyers. Particularly the kinds of buyers who will consider buying a car that costs more than 50k USD This only goes for people who buy new cars, of course. Jaguar doesn't care about the used market because used cars don't generate Jaguar money.
>>28112430Yea imagine because I'm not? it's looks stupid as fuck and the logo change alone is a massive mistake. I was just interested it knowing how it is woke cause I still don't see it.
>>28113629>how is normalizing men wearing lipstick and dresses woke?Out of curiosity what does "woke" mean to you?
>>28113643Yea Like I said, think that is a pretentious artsy thing. Feel like you can watch any fashion runway show/artsy ad from the past 24 years and see the same shit no one has ever cared about. What's woke mean to me? stuff like the HAES movement and forcing people/niggers/trannies into roles/positions they do not belong in.
>>28113244Not sure about ads but they are getting tired of le minimalism slop. Pic related is Ajax going back to their old logo.
>>28113658Saying "It's not woke, it's artsy" is like saying "He's not a redneck, he just works at Jiffy Lube".
>>28113668Guess I grew up in a different time then. I must be getting old, no wonder my back has been hurting.
>>28110218>Gaydon HQ
>>28113671At what point in history has anyone who wasn't a full-blown commie with spunk dripping out of every orifice on his body created anything like this?
>>28113678Brother please stop asking me to repeat myself. This is an ad btw, bottom of the barrel shit.
>>28113271>People buy Bud Light againBud Light actually lost its #1 spot and has never recovered, either in market share or InBev stock price, since the endorsed a tranny.
>>28110218So another company is about to go bust because of DEI.The world has really gone completely nuts and it's getting worse by the day.I wonder when will it all snap, because let's face it. All this bothers normal people, and normal people are still the majority.
>>28111250To usher in the new era, all the old icons must be destroyed, especially those icons that symbolize values incompatible with those of the coming era.
>>28110218This seems like such an insane move. Jag has to be the most conservative car brand aesthetically. You can understand them wanting to reinvent themselves (apparently their sales have been bombing) but seeing all these ugly freaks is really tiring. It's not like at the end you're actually going to get anything unique like the Ford Probe concept or the Hyundai Grandure concept. It'll just be a bunch of ugly wokeshit in support of another corporate product engineered by the marketting>>28110243Black americans are gonna lose their shit
>>28113271>unreliable (neither is true).but, it is. My friend returned her F-Pace because it had a ton of issues. She went for a BMW X5 instead. No issues for 2 years, thanks to the B58 engine.
