>pass the HeinzWas it a good pitch?
>>214839600yes
>>214839600For me it's>Heinz a good day
>ketchup on steak do people really do this???
Burgers?
>>214839659yes
The ad would work better with>Heinz that bitch up, my nigga
>>214839600>Check the U
>>214839600Heinz of the morning to ya
>>214839600>Heinz: cure for the common taste
Heinzil Hitler.
>>214839659I haven't before, but I'm going to try it. I don't see why it wouldn't be good. And if it rubs some foodiefags the wrong way, that's even better. >duuuuuude the only thing you need on a steak is salt and pepperYeah? I'm going to try the ketchup
>>214839600It's good, but just like the Hilton campaign: not enough by itself to truly be a campaign. That's why Don hated so much the Volkswagen ad, he couldn't come up with something truly iconic like the Carousel anymore.
>>214839600America has somehow been brainwashed to refer to things by brand names instead of the actual name of the thing. I've always wondered what the cause of this phenomenon was but I never gave enough of a shit to actually look it up
>>214839929You can't apply a little critical thinking as to why that might be inherently financially beneficial to the people trying to sell the brand?
>>214839903Put herbal butter on it instead.Thank me later.
>>214839950I understand the brands forcing it on everyoneI don't understand how the majority of a country can be so low IQ that they actually do it
>>214839600Well, you're thinking about it.
>>214839966>why don't the sheeple living safely and contently with busy lives and better shit to do rise up and revolt against innocuous advertising strategiesIdk man
>>214839659Yes, American's - who get so autistic about steak they will make cooking and eating it their entire personality - will happily ruin a steak with ketchup.
>>214839600no, but it fits with Don's season 6 main theme the void
>>214839903Ruining your food to own the libs
>>214840244>>214840325>duuuuuude you're NOT supposed to eat it like that. Bro. BRO. That's a party foul, bro
>>214839600Heinz, mark your man
>>214840008not sure why you're being a little nonce about it. In the rest of the developed world we refer to things by their actual name and we're all in the same boat
Heinz on our mindz
>>214839659Food companies want you to use their food in every context they can think of, so even if not many people put ketchup on steak, they're going to try to get you to do it. That said, dollar stores sell steak. Ketchup would likely be a good choice with it.
This and the Hilton campaign are the only two good ones that they come up with in the entire show (not counting irl ones like It's Toasted and Carousel) and the client rejects both of them. Maybe that's the point.
>>214840244>make up shit to be mad about
>>214839600I forget. Did the pitch succeed?
>>214841078no peggy won
>>214839600it was good enough that heinz bought it and used it irl
>>214841123No Peggy lost too, they gave it to an unseen pitch by J. Walter Thompson instead
>>214841123Why did they reject it?
>>214841223Ted tells them when his team meets Don's team in the bar after that Heinz ultimately chose to go with J. Walter Thompson (largest agency in the world at the time) and then complains that small agencies like theirs don't stand a chance regardless of how good their creative is. This sets up their decision to merge later in the season.
Great minds think Heinz
>>214839929It backfires on companies a lot when they find out their names have become the generic word for their product
>>214839903Pass the bearnaise sauce.
>>214839600it was fucking dogshit. Pass the Heinz? It's like saying passing gas. It makes you sound like a farty retard. They should have been laughed out of Madison avenue for that one.
>>214841123>peggy>never pegged don
>why would you have sex with a man?
>>214841690Why would someone choose to be gay?
>>214841658you do realize it became an actual ad and was very successful right?
>>214839600
>>214839600I thought this show took place in the 60s.
>>214839659americans are not people, so no.
>>214841802it ends at around 1970 iirc. people did look like that at the very end of the 60s.
>>214841833It's the digital prints I can't wrap my head around.
>>214839659No, that's what the ads are for. They make us think "are people doing this?" and then some percentage of us will eventually try it and pretend they've always done it.It's self fullfilling, it invents the demand for the product. What do you mean you eat your steak without the HEINZ?It was weird for women to smoke before tobacco industry decided to tackle that half of the market.
>>214839898Sieg Heinz
>>214839659as an american in the midwest, never seen it.i've seen people put ranch on steak, pizza, nachos...never ketchup on steak tho.
>get paid billions for making up a slogando americans really?
>>214841927>develop a thing to make money>get paidwhat's the issue hans?
>>214841996why pay millions to marketing agency when you can pay an art student 10 bucks? Don is not a fucking scientist. Anyone creative who has read one book on the psychology of human behaviour can do this shit.
>>214839600close the blindz for heinz
>>214842047you are legitimately a deeply retarded person and its truly just tragic to see.
>>214842047>Anyone creative who has read one book on the psychology of human behaviour can do this shit.Don exists because when companies try to do it in-house, they come up with pic related, or they get sold on it.
>>214841658esl
>>214841733overpriced sugary garbage
>>214842159wow, a non argument . I am not surprised
>>214842178this is fine
>>214842198no he's righthundreds of millions in the balance, yea let's go with some "art" "student" instead of tried and tested ad agencies
>>214842208it's a truly terrible ad, and Xbox having abysmal brand image for a decade+ now is why they're a dead brand. Which is also what advertising agencies help with.
>>214842178>THIS IS AN XBOX>THAT NOW COSTS $649.99
>>214842047Accountability.Anyone can draw a logo on a napkin or come up with a catchy slogan after a joint and a 15 minute brainstorm. Some of them may even be genuine hits and work great, that's beside the point. Companies still rather pay millions to a marketing agency because they know hundreds of millions are at stake and they prefer to work with people with skin in the game. The agency values the work responding to how much they are paid. They don't want to miss, they can't afford to miss. So, on the surface level, the results may seem interchangeable between a professional and an amateur, all slogans are no more than a handful of words put together, a good poster composition is not that hard to pull off. But two things make a lot of difference here: first is the work process, ie the research, the testing of the ideas before the pitch is ready, a lot of work behind the stage. And secondly: the fact that your agency's name is in the game and a campaign may make or break your future deals. The clients, the agency and the employees know this. So if you draw a logo on a napkin and it fails, it's pretty easy to diss it, "it was just a scribble". An agency cannot afford to do that.
>>214842461Thank you for clarifying it. I see the errors in my thinking and now I realize how stupid my question was.
>>214842178>>214842293>PS1>PS2>PS3>PS4>PS5The Xbox numbering system is legitimately schizophrenic.
>>214839903Marinate it in ketchup mixed into Italian dressing.
>>214842208
>>214841307I thought they bought peggys pitch in the room and its the car competition between the firms that causes the merge
>>214839966It's not brands pushing on everyone or people being low IQ it's how language works. If you wanted to look up something online would you say I'll google it or I'll use a search engine?
>>214842293a) its not a dead brandb)it's on the decline because there hasn't been a good game associated with xbox for 15 years
>>214839966>>214842743colloquialism and language naturally converging on efficiency
I want the old name back. ;_;
>>214839600No since they implied someone would unironically eat steak with fucking ketchup.
>people still posturing about le evil tomato paste on the heckin golden meatgive it a rest already, biggest boomer shit ever.
>>214842493You are welcome. I appreciate your awareness and I don't think it was a stupid question, it's easy to think like so when seeing it from the outside.
>>214842864boomers are the ones doing it retard
>>214842896investing into how other people enjoy things "wrong" is a spiritually boomer thing to do.
>>214842914im not investing anything just stating a fact if anybody puts ketchup on a steak its most likely a boomer or old person
>>214842742Nah, when Ted walks into the bar after there's the following exchange:>Ted: "Mind if we join the lonely hearts club?">Pete: "Who says we're not celebrating?">Ted: "J. Walter Thompson. They bought it in the room">Stan: "What a surprise, the biggest agency in the world"Then Ted says something about how companies seem to enjoy dangling the prospect of getting their business in front of smaller agencies just to watch them fight but don't actually take them seriously.Ted revisits this idea when Don runs into him in Detroit a few episodes later telling him that he could have won GM over against the other two big agencies that were in the running with a scrappy underdog narrative but SCDP competing too with the same pitch means they'll likely cancel each other out and both will lose out on it, which Don immediately realizes is correct and switches him into thinking about a merger.This is a very big logical leap for both of them to make out of nowhere on minimal exposition so they tried to set it up first with the Heinz stuff earlier.
Heinz: NIGGA THIS SHIT RIGHT HERE
>>214843072>he could have won GM over against the other two big agencies that were in the running with a scrappy underdog narrative but SCDP competing too with the same pitch means they'll likely cancel each other outI thought they compared pitches in the bar and they were quite different
>>214839600Heinz: I put that shit on everything.
>>214840244As if euros don't already do this with their staple diet of a single regional grain + 2 vegetables. You can seethe at Americans and be hypocrites ok? Just eat some fucking protein if you're going to talk shit You skinny fat faggots
>>214841892This anon gets it.You know where Santa in a big red coat came from? A fucking coke ad, now that's Santa.The sanctity of marriage has existed since the dawn of civilization. The ritual of giving a lady a ring with a diamond only started in 1947
>>214843768Their pitches for creative are different but at some point GM is going to ask "Your company is quite small, are you sure you'll have enough staff and resources to adequately manage this account and get us the best possible pricing?" and the only real response to that question is to asspull about how being leaner means they can move faster, be more innovative, and make sure they're always their chief priority or something. Ted's argument is that if a client hears this from exactly one company during an RFP cycle they might actually believe it but more than that and they start to realize it's all bullshit and decide to go with the bigger guys.t. wasted too much of my life in sales meetings (and Ted is actually right btw)
>>214839903i'm not one of those annoying fags that eats their steak dry and boasts about it, i almost always use a saucemy favorite is carolina gold bbq sauce with a ribeyeketchup on steak is not good
>>214840968You're acting like a neurotic Redditor about this.Every fucking language does this. Everything in France takes it a step further.You have American derangement syndrom
Sieg Heinz"Only the purest of homegrown tomatoes are used"
>>214842047As someone who went to advertising for school, you're going to get a foid who'll use either a transgender or drag queen influencer on Instagram to use the product. Then they'll say "free Palestine" and "free healthcare!" For your baby diaper ad.That's the extent of art school graduate talent.
