>kickstarted the YouTube nerd culture community (Screen Junkies, How It Should Have Ended, Cinemasins, Buzzfeed, Cracked, etc)>introduced mainstream public to fandom culture (fanart, fanfiction, memes, shipping) via tumblr and reddit>introduced mainstream audiences to the idea of easter eggs and post-credits scenes>led to a decade of multiple studios attempting to create their own cinematic universes out of distinct IPs