Why did this ad campaign fail so badly?
>>220521661because the PC guy can afford to buy a Mac, unlike the unemployed Mac loser.
>>220521661It didn't. Back then it was true for some reason.
>>220521661because a Mac is also a Personal Computer. the public was baffled
wow, PC guy seems a bit uptight, rather get a Mac and chill with the cool guy!
>>220521661>FailHuh? These retards were all over the TV in the early 00s.
I never saw this advert live but saw it paroyed more. It had meme potential before memes were a thing
Steve Jobs was such an anti-gamer that it ruined the whole thing because the PC suit IS the average mac user
>>220521661Because we are supposed to relate with the right and dislike the left.Truth is that both are retarded. Left looks uptight and Justin Long is a megadouche.
>>220521661They’re doing ozembic ads now
>PC portrayed as a slightly nebbish and old fashioned but otherwise professional guy>Mac portrayed as a lazy slacker type who clearly doesn't have a job and lives with his parents well into his 20sYeah not a good look, especially for the American market.
>>220521661This campaign made Justin Long one of the most famous men in America in the early 2000s. He couldn't walk down the streets without getting mobbed by fans. The height of it was very similar to Beatlemania or Michael Jackson's later family. I stayed loyal to my tried and true PC. Apple was all flash and no substance. The kind of company who charges you 3 times as much for your computer (phone) (tablet)(watch) just because it has a sleek case, but actually works worse than the much cheaper PC. That's all Apple has ever been or ever will be. So they grew themselves a cult of snobbiness. It's the phone for pretty girls to use and make fun of you for not using. This was the beginning of building that image. Justin Long and those girls were in the club and you weren't, incel. The thinking man always remained with his highly customizable PC and Android.
>>220521661It didnt, it was so iconic they literally brought it back for ozempic commercials
>>220521661Windows 7 happened
remember Maddox saying that "Macs are gay" and then having a meltdown over the fact it was actually a clever satire of the 90s metrosexual trend?weirdly insane. gays do not care about that shit.
>>220521661It didn't fail.PC = Personal ComputerMacs (Intel based or otherwise) are PCs.
>>220521661This is still done today https://youtu.be/qRPcyMSnby4
Its crazy how if you are into tech at all you don't even think about apple. Like who even buys an MacBook or iMac these days? Tech illiterate collage girls? Even they have to abandon it once you get into a professional setting you have to get off apple because it just can't do what a pc can.
>>220522016Mainly women
>>220521777>such an anti-gamer that Windows 95popularized PC gaming as a concept and Microsoft made the XboxSteve Jobs was the anti-gamer
>>220522016Android lets me do whatever the fuck I want.
>>220521714No, it wasn't, you retarded faggot.
Mac, so easy a cave man can use it.
>>220522016It's a horseshoe theory of illiterate women and tech boomers who have been using Mac since the 80's because it is the most mainstream unix-based OS
>>220521661>Hi, I'm a Chuck>and I'm a P Sneed
>>220522159I still say "I'll have the roast duck with the mango salsa" sometimes.
>>220522178>tech boomers who have been using Mac since the 80'sSo true, my friend's dad is a 70yo tech boomer who exclusively uses mac
brings me backhttps://www.youtube.com/watch?v=_5XBNEPmdoU
>>220522215>I still say "I'll have the roast duck with the mango salsa" sometimes.Oh, THAT'S where it's from. I get that line in my head sometimes.
>>220521661
>>220522016Any software engineer worth their salt would pick gnu/linux over both every single time, but if forced to pick between windows and mac would pick macos every single time. Homebrew is a shitty package manager but it’s still better than nothing, which is what windows has. There’s about 99% compatibility between terminal commands in linux and macos since both are unix-like or unix-based. Meanwhile windows has special snowflake retard conventions and ways of working under the hood everywhere.The only reasons to use windows as a software engineer in 2026 are 1) Gamedev 2) you write CAD plugins or most likely, 3) Your employer forced windows on you and you’re just going to install WSL2 on it anyway because a half-baked linux environment is still preferable to actually doing things in windows
>>220523350>autistic windows rant when it's not even the subject
Look at Apple’s valuation when that commercial aired and now and tell me it failed.
I liked the parodies of ithttps://www.youtube.com/watch?v=A9rYZfWnYJ8
>>220523378>reply to post saying nobody in tech would pick a mac>reply explains why that’s incorrectThanks for the input, but you’re jewish
>>220522159Kek they have this show on archive it's as horrible as I remembered.
>>220522083did you misread Steve Jobs as Bill Gates? what's going on with you pal
Whites spent long enough telling blacks what they could say and do and now yall want to cry wolf when someone is fed up with the bullshit. Chud thought he was above the law and clearly you don’t provoke someone and hide behind self defense!
>>220523557wrong thread tranny
>>220523557Lmao
>>220521661It did so well they brought them back for ozempic.
>>220523557This is the power of black math, people!
>>220523436Man I remember having one of those "mom walks in" moments because they showed off one of those Japanese lap pillows. Miss that life.
>>220521661They convinced millions of boomers to buy their shitty computers with these ads.Everyone I ever met who was a fanatical Apple lover was a boomer.
>>220521777>Apple II becomes first home computer to have a gaming scene in your path
Ellen Feiss is my eternal waifu.
>>220525871Why did she burn her face off
>>220523350oh wow a guy sperging out for no reason about linux, on g? how unexpected!
>>220521661https://youtu.be/JixbzFjv_cU?si=jac_PrLPT8VO42WSNever forget steve
>>220521661because Justin Long was never cool
>>220521661In the UK, the Peep Show guys do this ad insteadhttps://www.youtube.com/watch?v=Ju39cYMiGHc
>>220527221>120gb install? Blimey, that's a lot
Yes, this old as fuck commercial, designed to be as memorable as possible sure is a failure.
>>220521661its one of the most memorable ads of all time, why else would you bring it up nearly 2 decades later?
>>220522123>t. PCuck
>>220521714>PC users are intelligent businessmen who actually use their computers for work>Mac users are unkempt, redundant stoners who use their Macs for pornAccurate
>>220521661because the PC guy was never a punchable arsehole, the Mac was always the guy you hope falls of a balcony when drunk
>>220521714Completely false and revisionist. Everyone made fun of the mac guy as being a pothead loser. There were memes asking which man would you employee at your place of business. Don't start making up bullshit you fucking faggot.
>>220521714Yeah, that's why all gamers are using macs, right? All 20 something year old gamers buying macs. Yup. Only people using a PC are workers these days.How fucking retarded and delusional can you be? THE. CAMPAIGN. FAILED.
>>220527480People play videogames primarily on iphones.
>>220523350>Supposedly a software engineer that uses ultra nerd os>"but if forced to pick between windows and mac would pick macos every single time."Bait
>>220525558Yeah 50 years ago, late 2000s is where PC gaming went mainstream and Mac dropped the ball.
>>220522016Windows is jeet trash now. I’m not using that.
>>220523387It’s more because the iPhone and iPad than this selling their expensive desktops or laptops
>>220527510Go back to writing Kotaku articles, faggot.
>>220521745>because a Mac is also a Personal Computer. the public was baffledAlways irked me that Macs weren't considered "Personal Computers" but something else
>>220521864Why the hell are COMMERCIALS getting legacy sequels now?
Why do I use an iPhone?It's quite simple actually. I can afford it, so why buy an inferior product too save a few pennies.
>>220524776>Everyone I ever met who was a fanatical Apple lover was a boomer.Me too. The only young people with an actual computer (desktop/laptop) made by Apple are college students and people working in the arts. Everyone else was a boomer. I presume they found Windows too shitty before about XP and wrote the OS off. But there's no advantage to MacOS over Windows now.
>>220521661Because Macs are really expensive. Make all the noise about how cool and amazing they are, people will still want to pay $1K less for a PC equivalent
>>220527441That was the >Dude! you're getting a Dell!guy
Normies dont really give a shit that much about what computer they use.
>>220521661What happened to Justin Long anyway?That guy was in every single fucking thing made between 2000 and 2005. Then he was never in anything ever again. What happened? Was there some kind of scandal or did he stop putting out for Harvey Weinstein?
you fucking retards really have nothing better to do than sit around and actively hone a more retarded world view? it'd be less sad if it was ever about anything that mattered too, but it's always about some consumer bullshit, trannies or various ways to self induce rage. what the fuck is wrong with everybody?
>>220527317oh shit is this the thread
>>220527441>Completely false and revisionistNot entirely. 2000-2008 macs were looked upon as a superior product for profesionals, but god damn they fell off hard after Jobs died. But back then, thinking of your computer as nothing else but a elaborate word processor was common place and if it did that particularly well without crashing every 40 minutes, it was considered above par. But the competition wasnt exactely fierce either, most windows users bought 400 dollar acer laptops that barely met the minimum hardware requirements for windows vista.Self built computers wasnt as common place back then.
>>220528088Didn't he lose that gig because he got arrested for smoking pot? I think the campaign was winding down anyway and Dell used it to get out of his contract.>>220528147>What happened to Justin Long anyway?I don't think audiences really liked him, he was just in the right place at the right time when Hollywood needed a lackey character. He always gave off poser vibes and seemed a little too smug for a rookie
>>220521661Because PCs run games.
>>220522159Based cavemen driving illegal immigrants off of network television.
>>220527816>people working in the arts.I genuinely never got this. I make music and for a long time to now there was so many more options on WIndows for DAWs/VSTs/and effect programs. It wasn't until just very recently that FL Studio got an OSX version. The only thing Macs have is Logic
when I was a teenager I read John Hodgeman's books and to this day I still can't read any reference to Percocet without thinking (a powerful narcotic)
>>220527398If you said that shit to me in a bar I'd show you what a PCuck can do, motherfucker.
>>220528324I don't know the reasons but I knew a ton of people (mostly visual arts) that said it was hard or impossible to do whatever it is they were doing with a PC. At the time, resolution and displays were limited if you weren't using Apple. This was before 2000 to around 2010. Since then I think Windows has largely caught up and the reason why Macs are used in artistic spheres so much even now is inertia and conspicuous consumption. But for a while there seemed to be legitimate shortcomings with the other operating systems compared to Mac OS.
>>220521661Wasnt this one of the most popular and successful ad campaigns of all time? OP must be a seething PC owning unc.
>>220521661it didn't. why do you have broccoli on your head?
>>220521661It didn't fail. The amount of retards that spouted the "it just works!" about macs was insufferable. If you were an idiot, you owned a mac. and there was a lot of idiots. After awhile, people learned that macs were overpriced garbage.Pic related.
>>220528587So does D*bs*n hate McDonalds or love it?
>>220525558>sally has choler>sally has died
>>220528587IMAGINE
>>220528639He loves McDonald's, but hates himself, but is too afraid to admit it so it comes out subconsciously in contradictions like this.
>>220528587Is the footage of him playing Skyrim at 5fps on his mac lost media?
>>220525881iMac battery fire
>>220528587Of course idiots with too much income(dunno how so many retards seem to fail upwards) buy macs. They solder the ram and I'm pretty sure other components to the motherboard so if it starts to slow down and becomes outdated you HAVE to buy a brand new laptop or desktop.
>>220528732>t. PCike with 4 screens, dual GPU set up, water cooling, and Chink LEDs all for the price of $12,000.00Macs are literally more affordable when you consider the PC externalities. PCikes just pretend like its optional and then bully people into doing it anyway. Literal mobster shit.
>>220528766Are the bullies in the room with you right now?
>see this thread earlier>hours later see this commercial for the first time that feels similar to the opthey're watching me
>>220521880this a new pasta? i don't recognize it
>>220523436i just had this playing in my head while reading the thread because i wanted to fuck the nintendo girl hard
>>220529036>ANd I'm a Linux(tranny) But of course this is advertising so they don't ever not look like men in wigs
>>220528824stop using google chrome
>>220528675lol
>>220521880>The thinking man always remained with his highly customizable PC and Android.Android's becoming more like iphone. the S25 has no SD card slot. they're soon gonna get rid of the ability to have apps operate if the app designer isn't registered with them. keepandroidopen.org has more information.
>>220521949>remember Maddox saying that "Macs are gay" and then having a meltdown over the fact it was actually a clever satire of the 90s metrosexual trend?watch what you say buddy, or i'll stomp your colon!
>>220523535nta, but both are two syllable names. Both plural.
>>220521661i could have sworn the guys were reversed. Is this a bearenstein effect?
>>220521745well the comparison was>I'm a Personal Computervs.>I'm a More Awesome Computerit wasn't hard to figure out, i think people intuitively all knew this
>>220530025Kids don't say awesome anymore
>>220521661>make pc a doughier Bill Gates>Mac isn't a bald guy in a turtleneck
>>220525813Is she that hollywood madam that used to pimp out Denise Richards?
Since we're talking about Bill Gates and Steve Jobs has anyone ever seen this news report where Bill Gates got smacked in the face with several pies? They make it sound like a damn national tragedy lolhttps://www.youtube.com/watch?v=iK6SS8CXYZo
>>220530056>Kids don't say awesome anymoreLike tears....in rain....
it worked thoughevery college kid in the 2000-2010s bought a macbook
>>220530337the motive was that they threw pies in many people's faces. it was a whole trend.yeah the TV was all 1-sided propaganda.
>>220530056they did in the mid 2000s
>>220521661Because the "PC" guy looks like he has a fucking job, while the "Mac" guy looks like he still lives with his parents and spends his time making social media posts about things that offend him in between smoking weed.
>>220521661it was one of the most successful ad campaigns ever done. It ran for multiple years, in multiple countries. It was parodied all over the place. It became apart of pop culture.Apple saw up to 40% increase sales during that time period. It was anything but a failure. Just saying shit doesn't make it true.
>>220522083Lmao. Got that reply in at least, champ.
>>220528147>What happened to Justin Long anyway?He's a pretty prolific supporting actor. he has like 4 projects in preproduction, another 4 in post production. Averages 3 to 4 projects a year. rr
The G4 spoof was way funnierhttps://archive.org/details/g4tv.com-video12487
>>220528654Still more kino than most games
